June 2014 - Bluewire Media

Posted on Jun 25, 2014 by Adam Franklin

WMTW 036: Podcasting lessons from our first 10,000 downloads

Show notes

After 2 months, 35 shows, 10,000 downloads and what we suspect will be our last few days on iTunes’ News and Noteworthy, Toby and I decided to reflect on what went well and what we’ve from our mistakes!

We discuss the tremendous help that John Lee Dumas and Dan Norris provided in the pre-launch phase as I got my head around all the technical components of setting up a podcast. John’s book Podcast Launch was the best $2.99 I’ve spent on Kindle (it’s now free at this link).…

Posted on Jun 21, 2014 by Adam Franklin

WMTW 035: Facebook Marketing in 5 Minutes a Day [podcast]

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Show notes

Adam talks you through an simple Facebook marketing plan that takes 5 minutes a day.

Firstly…

Its very hard to get traction since Facebook is now a public company and needs to monetize the social network. As little as 10-20 per cent of your content on your business page is shown to your fans. This podcast teaches you what you need to do to maximise what is shown to your fans (for free).

Secondly

It’s recommended to drive people to your home base (ie.…

Posted on Jun 18, 2014 by Adam Franklin

WMTW 034: How to handle negative comments on social media [podcast]

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Show notes

How to handle negative comments on social media

Fear of what to do when you get a negative comment is the primary thing holding many people back from getting involved in social media.

Listen to this podcast to discover how to tackle this with confidence.

Follow the 6 levels in the Negative Comments Response Template

The 6 levels of comments;:

Level 1: positive comment
Level 2: neutral comment
Level 3: negative comment – respond
Level 4: negative comment – ignore
Level 5: negative comment – remove
Level 6: crisis comment

Templates

Negative Comments Response Template

Mentions

Mamamia blog
Tim Ferriss blog

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Posted on Jun 16, 2014 by Toby Jenkins

WMTW 033: Keith Ferrazzi – The Critical Importance of Deep Relationships in a Digital World

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>>Click to tweet this show

I believe that relationships are the most important factor in a person’s happiness and Keith Ferrazzi’s book, Never Eat Alone, has been a huge influence on me. Much more than just another business and marketing book, Never Eat Alone was the inspiration behind our Aspirational Contacts Template that we’ve used to get in touch with people who we admire, helped me with my personal relationships and has inspired many a dinner at my home.

NEA has been updated to reflect the changes that technologies like social media have had on the world of relationships so I invited Keith on the show to share his insights – the elements that have changed, and the foundational principles that have not.…

Posted on Jun 16, 2014 by Toby Jenkins

WMTW 032: Mike O’Hagan – Mini Movers Marketing and Philippines Outsourcing

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“”I have lots of crazy ideas and then test them as cheaply as possible” Mike O’Hagan (Tweet this)

The guest today is Founder and CEO of Mini Movers, Mike O’Hagan.

Mike started Mini Movers 27 years ago with $200 and a single ute into an award winning business that turns over $23 million today. He has never lifted a piece of furniture in his life. He’s a huge systems guy and a massive fan of experimentation and measurement.

Mike has also built a reputation for international outsourcing over the last few years and now runs regular trips to Manila in the Philippines to help business owners understand the details of Business Process Outsourcing.…

Posted on Jun 13, 2014 by Toby Jenkins

WMTW 031: Jeff Bullas – Super Blogger Doing Social at Scale

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For this show, our guest was friend and super blogger Jeff Bullas.

“If you want to be a leader you need to create.” Jeff Bullas (Tweet this)

If you don’t know Jeff, then here’s just a fraction of his online credentials:

Ranked #8 on Forbes” The World’s Top 40 Social Marketing Talent” – 2014
Published in the New York Times
Huffington Post – “Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow“
He is the author of an Amazon best seller – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media”

We first met Jeff Bullas to interview him at his office in 2011 to find out how he had attracted 47,000 twitter followers.…

Posted on Jun 11, 2014 by Toby Jenkins

WMTW 030: Trevor Young – PR Warrior and Author of Microdomination [Podcast]

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In this episode I’m talking with Trevor Young, the PR Warrior. He is the author of MicroDomination and has worked in public relations and communications for over 20 years. He has started and sold 2 businesses and merged a third with the world’s largest independent PR agency.

Personally he’s a passionate educator and loves listening to 1960s hard-bop jazz – he even gave me a quick sample while we were recording! He’s a Geelong Football Club supporter (which we won’t hold against him) and is plotting and planning the Great Australian Crime Novel.…

Posted on Jun 11, 2014 by Toby Jenkins

WMTW 029: Verne Harnish – Gazelles Inc, EO, ACE, Birthing of Giants MIT

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“When the student is ready, the teacher appears.” Verne Harnish (Tweet this)

Verne Harnish is the founder of Gazelles, Inc., which serves as an outsourced corporate university for mid-size firms.

He’s the author of Mastering The Rockefeller Habits and The Greatest Business Decisions of All Time, writes a regular Growth column for Fortune Small Business Magazine and has a major update to Mastering The Rockefeller Habits coming out this year called Scaling Up.

Verne also founded Entrepreneurs Organization and the Association of Collegiate Entrepreneurs (ACE) and chaired the renowned Birthing of Giants entrepreneurship leadership program at MIT for 15 years.…

Posted on Jun 9, 2014 by Toby Jenkins

WMTW 028: Jim Stewart on SEO – ProTip, Your Missing Piece, Facebook Ads

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I knew that Jim Stewart knew the internet, but I didn’t realise he’d been consulting around it since 1995! He was the senior consultant behind some of Australia’s first corporate websites including the RACV (Royal Automobile Club Victoria for those not familiar with it) and the 1995 TV Week Logie Awards. He also spent years working on the streaming of music events – a ton of them in fact with the likes of Gene Simmons from KISS, Black Eye Peas, Melissa Etheridge, just to name a couple.…

Posted on Jun 8, 2014 by Adam Franklin

WMTW 027: How I Hack Headline Writing in Less Than 5 Minutes [podcast]

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Show notes

Headline Hacks

Repurpose your favourite bloggers’ most popular blog headlines!

What makes a good blog post

The ingredients include: Headline, Hook, Photo (use a royalty free photo), Sub headers, Summary and a Call to Action.
“How-to …” posts are great, but “How I did…” posts are even better.

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Posted on Jun 6, 2014 by Toby Jenkins

WMTW 026: Valerie Khoo – How 18,000 Students Inspire Her

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Our guest for ep 26 of Web Marketing That Works podcast is friend and writing super-coach, Valerie Khoo.

Valerie founded the Australian Writers’ Centre in 2005, which won a Telstra Business award in 2010 and was named in Dell’s “10 most innovative small businesses in Australia”. Valerie walks her talk and is self confessed blogaholic and author of Power Stories – The 8 stories you must tell to build an epic business.

Valerie has also founded SocialCallOut.com and is a journalist at large having been featured all over the major news outlets.…