Posted on Sep 30, 2014 by Aaron Agius

How To Build Your Personal Brand In 8 Specific Steps

According to a survey, less than 15% of people have a defined personal brand and even fewer live their personal brand at work consistently.

Ever wondered why some people have the job of their dreams while others complain about work all day?

People with jobs they love often spend time building their personal brands (whether they realize it or not).

Think about the people you admire. Chances are they are well known in their industry. They have an audience. They have people that look to them for advice. And they probably own a business or have a great job.…

Posted on Sep 29, 2014 by Toby Jenkins

WMTW 045: Dan Norris – How to Activate Ambassadors and Leverage Free Content [podcast]

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“People do not know what they want, until they are forced to open their wallet.” Dan Norris (Tweet this)

Toby Jenkins talks to Dan Norris, Founder of WP Curve about how he has activated ambassadors to spread the word for his book launch and is leveraging his new book “The 7 Day Startup” to help grow his business.

Show Notes

Key points

Dan started wpcurve after starting a software company that used all of his resources.
He went from idea to paying customers in 1 week and still continues to grow at 15% every month.

Posted on Sep 25, 2014 by Toby Jenkins

WMTW 044: Tim Reid – Podcast lessons from one of iTunes hottest marketing podcasts

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“The fact that you podcast is not the magic, it’s what and how you podcast, that’s the magic.” Tim Reid (Tweet this)

I talk to Tim Reid about how he has grown his podcast Small Business, Big Marketing from scratch to become one of the hottest podcasts on iTunes globally. Tim shares his experiences from over 205 podcasts and the incredible impact that the podcast has had on his business. Subscribe on iTunes.

Show Notes:

Key points:

Podcasts are great tools for marketing.

Posted on Sep 23, 2014 by Toby Jenkins

WMTW 043: Sam McIntosh, Founder of Stab Magazine [podcast]

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Sam McIntosh, founder of Stab Magazine, talks to me about starting a magazine from scratch, taking it digital and how the audience must come first every time. He shares details on how he builds partnerships to generate huge website traffic and social media shares.

Show Notes:

What worked well

Discover how the website and magazine worked together.
If you get the right news, you will get the right traffic.
Wrote a book “How to surf” with Taj Burrow. It became a best selling book, they used that cash as a kickstarter and Stab Magazine was eventually born.

Posted on Sep 16, 2014 by Toby Jenkins

The New Rules of Sales And Service – David Meerman Scott [Book Review]

The New Rules of Sales and Service is David Meerman Scott’s 10th (!!) book and an important extension of his best seller The New Rules of Marketing and PR.

Adam and I have been big fans of David Meerman Scott’s work since The New Rules of Marketing and PR gave us the marketing language we desperately needed in 2007 and ultimately led to our collaboration on the Web Strategy Planning Template.

The New Rules of Sales and Service is going to help define the language we need to discuss the changes that we are seeing all around us in the world of sales and customer service.…

Posted on Sep 5, 2014 by Adam Franklin

WMTW 042: ProBlogger event wrap up [podcast]

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This is my complete wrap-up of the ProBlogger training event that was held on the Gold Coast.

If you have a blog, a website, are building a business or simply want achieve the goals you’ve set, then you may like to bookmark some of these articles and quotes. They are all from the stellar speakers that 550 bloggers flocked to listen to.

#1. Darren Rowse aka ProBlogger reassured us that:

“Success is a matter of doing ordinary things.”
~ Darren Rowse

It’s not about learning the secrets that you don’t know about.…

Posted on Sep 2, 2014 by Adam Franklin

If Arnie was a blogger: Matthew Michalewicz at ProBlogger

At the start of Matthew Michalewicz keynote at ProBlogger, we each wrote down the biggest challenge we were facing.

Then Matthew humorously (yet seriously) got us to ask… “What would Arnie do?”

It turns out that Matthew has been studying success for decades, and he the first successful person he followed was Arnold Schwarzenegger.

What can we learn from Arnie?

Aside from working out 2 hours in the morning and 2 hours in the evening, we can learn plenty from Arnie about psychology, mindsets and the process for success. Matthew taught us what he has learnt from his phenomonally successful entrepreneurial journey.…