Posted on May 8, 2014 by Adam Franklin

WMTW 012: Ian Altman on same side selling and content marketing [podcast]

http://traffic.libsyn.com/webmarketingthatworks/012-_Ian_Altman_on_same_side_selling.mp3

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Show notes

Marketing philosophy

Sales and marketing are the flip side of the same coin
Speak to the problems you solve for people, not ‘what you do’

A-ha moments

Stick to what you do best. Don’t overreach into areas you don’t love. Be candid and refer that work onto the experts in that area.

Marketing experiments

What’s worked well: Ian’s “Entice, Disarm, Discover” approach has a very high success rate (as high at 30 per cent response rate).…

Posted on May 8, 2014 by Adam Franklin

Q&A: Web Marketing That Works

Thank you to everyone who has bought a copy of Web Marketing That Works.

If you are still considering whether the book will be valuable to you, check out this short video where we answer some common questions.

The common questions

Who’s it for?
What’s in the book?
Where can you get the templates?
What are some of the confessions?
How do I get the bonuses?
Is it a good read?

Buy the book

Buy online for $29.95
Or walk into your favourite book store and ask for Web Marketing That Works.…

Posted on May 7, 2014 by Adam Franklin

WMTW 011: Flagship content and uncovering your customer magnet [podcast]

http://traffic.libsyn.com/webmarketingthatworks/011_-_Flagship_Content_-_How_to_attract_the_right_customers.mp3

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Show notes

The early days

We had mentors, peers and friends all recommend Verne’s One-Page Strategic Plan story.
We loved the plan and then read his book and attended his events.
In fact we have travelled the world to see Verne at various event oner the years.

We wanted to emulate Verne

We wanted to solve our own problem which was to help explain to our clients how all the web marketing prices fit together.

Posted on May 6, 2014 by Adam Franklin

George Patton – a good plan implemented today [quote]

Updated on May 8th, 2014

This quote and dozens of others are from our new book Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins. Order it online.

Feel free to share the quote — tweet it, pin it, Facebook it or embed it!
You can also download all the bonus 33 free templates as an 11.2 MB zip file.…

Posted on May 5, 2014 by Adam Franklin

Before you ask how ask who – Jim Collins [quote]

Updated on May 16th, 2014

This quote and dozens of others are from our new book Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins. Order it online.

Feel free to share the quote — tweet it, pin it, Facebook it or embed it!
You can also download all the bonus 33 free templates as an 11.2 MB zip file.…

Posted on May 4, 2014 by Adam Franklin

Winston Churchill strategy quote

Updated on May 16th, 2014

This quote and dozens of others are from our new book Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins. Order it online.

Feel free to share the quote — tweet it, pin it, Facebook it or embed it!
You can also download all the bonus 33 free templates as an 11.2 MB zip file.

…

Posted on May 3, 2014 by Toby Jenkins

WMTW 010: Eric Keiles on inbound marketing’s secret sauce [podcast]

http://www.podtrac.com/pts/redirect.mp3/traffic.libsyn.com/webmarketingthatworks/010-_Eric_Keiles_on_inbound_marketings_secret_sauce.mp3

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Updated on November 22nd, 2019

Tweet this podcast with Eric Keiles >>

Eric Keiles is the co-founder of Square 2 Marketing, one of the world’s largest inbound marketing agencies and a Hubspot Platinum partner. He’s co-written 2 books with his business partner Mike Lieberman – Reality Marketing Revolution and Fire Your Sales Team Today.

“The secret sauce to inbound marketing is traditional outreach.” Eric Keiles (tweet this).

Adam and I had read their book and been following their work for a few years before we were able to meet face to face in Boston for Inbound 2012 – an inbound marketing conference.…

Posted on May 2, 2014 by Adam Franklin

WMTW 009: How a YouTube video nearly torpedoed our biggest deal [podcast]

http://www.podtrac.com/pts/redirect.mp3/traffic.libsyn.com/webmarketingthatworks/009_-_How_a_YouTube_suggested_video_nearly_torpedoed_our_biggest_deal.mp3

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Updated on December 12th, 2014

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This podcast explores the hits and misses of our YouTube marketing journey. Including nearly missing out on our biggest deal because of a YouTube video.

Show notes

Getting started

Mike O’Hagan gave us the heads-up so on the FlipCam we bought on. (He was inspired by the success of the Will It Blend You Tube series).

We bought a Flipcam and started interviewing people at events.

Next stage

We graduated to recording Skype interviews. …

Posted on May 1, 2014 by Adam Franklin

It’s officially out. Adam & Toby’s book Web Marketing That Works.

Updated on November 26th, 2019

Adam & Toby’s book – Web Marketing That Works

After 3 years of prep work, 2 months of doing the book proposal, 3 months of writing the manuscript, 1 month of editing and 4 months of pre-marketing… We are pleased to announce that today is the official launch day for Adam & Toby’s book Web Marketing That Works.

If you purchase it before Thursday 8th May (that is within its first week of release), then we have some huge land rush bonuses worth $370,092 to reward you!…

Posted on Apr 30, 2014 by Toby Jenkins

WMTW 008: LinkedIn Influencer Ron Baker on giving IP away [podcast]

http://www.podtrac.com/pts/redirect.mp3/traffic.libsyn.com/webmarketingthatworks/008_-_LinkedIn_Influencer_Ron_Baker_on_giving_his_IP_away.mp3

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Updated on May 19th, 2016

On iTunes

Click to tweet the podcast with Ron Baker >>

Ron Baker is a fascinating guy and a business hero of mine. His life goal is to “Bury the timesheet” in the professions and that’s how I first “met” him through his bestselling book: Implementing Value Pricing.

“If I give away my IP I have to replenish it. It keeps me at the constant edge.” Ron Baker (tweet this)

His belief that: “The value of your product or service is solely in the eyes of your customer”, profoundly impacted my view of pricing and the purpose of a business.…

Posted on Apr 29, 2014 by Adam Franklin

WMTW 007: Our brutal early marketing journey [podcast]

http://www.podtrac.com/pts/redirect.mp3/traffic.libsyn.com/webmarketingthatworks/007_-_Our_brutal_early_marketing_journey.mp3

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Updated on May 2nd, 2014

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With our first six episodes on iTunes… you may be wondering who we are, what led us here to this podcast and how we’ve embarked on a decade long adventure to discover web marketing that works.

Show notes

Background of Adam & Toby

Met in Grade 1 in 1986 at Ashgrove State School
Did everything from school, swimming, water polo, uni, travelling, 9.5 years in business and most recently a book!