Updated on October 20th, 2015
I caught up with Andy Crestodina, author of Content Chemistry at Social Media Marketing World. I got 60 seconds with him to share with you a snap shot of what he covered in his Advanced Analytics and Conversion session.
Advanced Funnel Analytics
Tips for a good email sign-up form (because most are pretty ordinary).
What are you promising to deliver?
Is your sign-up clearly visible?
Does any else even read your material?
For example, “join the 5,500 people who receive bi-weekly web marketing tips!”…Continue Reading
“Read lots and lots to get an idea of what the arguments are.” Toby Carlisle (Tweet this)
Toby Carlisle talks to Toby Jenkins about the marketing strategy and process for investment funds and his lessons from his journey to establishing authority: blogging, national media coverage, Twitter, influencer outreach and much more.
- Toby founded an investment firm in Los Angeles named Eyquem Investment Management.
- Co-authored the book “Quantitative Value, + Web Site: A Practitioner’s Guide to Automating Intelligent Investment and Eliminating Behavioral Errors,” and is the author of the book “Deep Value: Why Activist Investors and Other Contrarians Battle for Control of Losing Corporations.
Updated on January 12th, 2020
Bluewire News – 28th March 2015
Subject: We all struggle
I’ve spent the last 3 days at Social Media Marketing World in San Diego, and it was awesome. I got to speak with the world’s best social media experts and talk with marketing professionals from all over the globe.
And you know what….? Just like us, time is by far the #1 issue with social media. There’s just not enough of it.
We all struggle with social media
However, what I confirmed on this trip is that all of the world’s best marketers, business owners and companies have a system for automatically scheduling posts, they have small support teams (usually VAs) and they don’t get hung up on being on every platform.
Updated on April 6th, 2015
Michael Hyatt, author of Platform, has been one of my favourite writers for years. At Social Media Marketing World, Michael shared how to blog consistently, by addressing the 4 obstacles.
4 Obstacles to Consistent Blogging.
Obstacle #1. Lack of clarity:
Set a minimum posting goal. However you don’t need to overdo it.
Minimum effective dose:
You only need 212 degrees (fahrenheit) to boil water. Anything over that is wasted energy. Michael started with 7 posts a week, then scaled down to 5, and now does 3 a week consistently.…Continue Reading
Here are my takeaways from Mike Stelzner’s opening keynote! (I’m blogging live so please forgive any typos – -I’ll fix them later).
Video is huge:
56% of marketers want to improve their YouTube knowledge and do more videos.
57% of marketers use video… with Facebook, Youtube, Instagram, Twitter and Vine all encouraging video, this is an activity that I am going to pursue. You may have seen my 60 secs with Adam video series that I’ve been posting to YouTube, Facebook and my blog. It’s easy to film, easy to edit and upload all on my phone.…
Take it seriously. Know your audience, know your format and bring your A-game. Treat it like a product.
(Check out Omar’s $100 MBA on iTunes)
Rehearse. It will be more natural. If you say something 10 times it will be better on the tenth time.…Continue Reading
Updated on January 6th, 2020
Bluewire News – 25th March 2015
Subject: Social media strategy example
The first step of using social media for business is to document your strategy.
However the word ‘strategy’ has connotations of being complex, ambiguous and often meaningless because it gets put on the shelf or server, never to see the light of day again.
It shouldn’t be this way.
As you know from our templates, we like to keep things simple. One double-sided page is enough.…Continue Reading
As you may know Toby and I are in the process of launching our online program. The first step is releasing our pre-launch content for our Social Media That Works Online Course.
How to launch an online training program
We’ve been studying the masters of this, people like Ramit Sethi, Danny Iny, Jeff Walker and Amy Porterfield. For a high price program (ie over $500) it is best to deliver a series of training material so potential buyers can get a feel for your material, and most importantly get value from you ‘in advance’.…Continue Reading
“Guest blogging is a powerful way to promote your content.” Toby Jenkins (Tweet this)
Toby Jenkins talks about the power of guest blogging and the 5 step process to create your guest blogging strategy.
Original blog post for Problogger:
How to create your guest blogging strategy with the 5 steps template.
Brainstorm your targets
- List the blogs you want to write for.
Know your numbers:
- Use tools like Moz Open Site Explorer to measure the domain authority of a website.
I’m over in San Diego for Social Media Marketing World and I’ve arrived 4 days early so that I can overcome jet lag, see the wonderful city and meet people in person (who I’ve connected with beforehand).
Take the time to enjoy what the city has to offer. I like to hire a bike or go for a run to get some exercise and to really get a feel for the city. If you’re also in San Diego, drop me a line and we can catch up at SMMW15.…Continue Reading