I caught up with Andy Crestodina, author of Content Chemistry at Social Media Marketing World. I got 60 seconds with him to share with you a snap shot of what he covered in his Advanced Analytics and Conversion session.
Tips for a good email sign-up form (because most are pretty ordinary).
What are you promising to deliver?
Is your sign-up clearly visible?
Does any else even read your material?
For example, “join the 5,500 people who receive bi-weekly web marketing tips!”
Andy invited me come and speak at his and Amanda Gant’s Wine and Web event a few days later in Chicago.…Continue Reading
“Read lots and lots to get an idea of what the arguments are.” Toby Carlisle (Tweet this)
Toby Carlisle talks to Toby Jenkins about the marketing strategy and process for investment funds and his lessons from his journey to establishing authority: blogging, national media coverage, Twitter, influencer outreach and much more.
Michael Hyatt, author of Platform, has been one of my favourite writers for years. At Social Media Marketing World, Michael shared how to blog consistently, by addressing the 4 obstacles.
Set a minimum posting goal. However you don’t need to overdo it.
You only need 212 degrees (fahrenheit) to boil water. Anything over that is wasted energy. Michael started with 7 posts a week, then scaled down to 5, and now does 3 a week consistently.…Continue Reading
Here are my takeaways from Mike Stelzner’s opening keynote! (I’m blogging live so please forgive any typos – -I’ll fix them later).
56% of marketers want to improve their YouTube knowledge and do more videos.
57% of marketers use video… with Facebook, Youtube, Instagram, Twitter and Vine all encouraging video, this is an activity that I am going to pursue. You may have seen my 60 secs with Adam video series that I’ve been posting to YouTube, Facebook and my blog. It’s easy to film, easy to edit and upload all on my phone.…
Take it seriously. Know your audience, know your format and bring your A-game. Treat it like a product.
(Check out Omar’s $100 MBA on iTunes)
Rehearse. It will be more natural. If you say something 10 times it will be better on the tenth time.…Continue Reading
As you may know Toby and I are in the process of launching our online program. The first step is releasing our pre-launch content for our Social Media That Works Online Course.
We’ve been studying the masters of this, people like Ramit Sethi, Danny Iny, Jeff Walker and Amy Porterfield. For a high price program (ie over $500) it is best to deliver a series of training material so potential buyers can get a feel for your material, and most importantly get value from you ‘in advance’.…Continue Reading
“Guest blogging is a powerful way to promote your content.” Toby Jenkins (Tweet this)
Toby Jenkins talks about the power of guest blogging and the 5 step process to create your guest blogging strategy.
I’m over in San Diego for Social Media Marketing World and I’ve arrived 4 days early so that I can overcome jet lag, see the wonderful city and meet people in person (who I’ve connected with beforehand).
Take the time to enjoy what the city has to offer. I like to hire a bike or go for a run to get some exercise and to really get a feel for the city. If you’re also in San Diego, drop me a line and we can catch up at SMMW15.…Continue Reading
As I waited in the Sydney airport I recorded this short video to share the plan for my trip to San Diego for Social Media Marketing World and to Chicago for a private mastermind that Danny Iny is organising.
For Toby and me, the goal of conferences is more about the relationships and networking than it is about the content. I absolutely love the content and it helps keep me on top of what the best in the world are doing, but at the end of the day you watch most of the keynote speakers on YouTube for free.…Continue Reading
Last post I explained what to think about 5 minutes before you are introduced and called up to speak (namely focus on the first 60 secs of what you’ll say).
Next, once you’ve actually walked on stage after being introduced by the MC, what you do before you open your mouth is very important. Here’s what I do:
I’ll walk up and pause on stage, smile and then focus on four friendly faces (aka the 4Fs), then begin once I have everyone’s attention.…Continue Reading