Monthly Archives: April 2015

Updated on October 21st, 2015

Joe Pulizzi breezed into the Social Media Marketing World 2015 conference for his presentation and then had to hot foot it out there for another event in another city, so I was pretty lucky to get a minute with him.

Joe has featured on this blog a couple of years ago via a Skype interview although this was my first face to face encounter with the godfather of content marketing.

Here’s what Joe had to say about creating your content marketing strategy.

Joe Pulizzi’s tip on creating a content marketing strategy

It’s not rocket science.…

We’re living in a world that would’ve seemed impossible 10 years ago, especially when it comes to learning.

(And marketing has been transformed in the process. More on that below.) 

Back when we started our business over a decade ago, we learned from the best people we could afford.  We attended meet-ups sowe could listen to guest speakers, we bought books and weapproached mentors.

In our first year we even invested $5k+ to see Jay Abraham when he was in Australia.  Whilst it was a sizeable chunk it was worth every cent.  There were other options of course, but we wanted to model what we did on the best people we could find, and Jay was it.…

Updated on May 2nd, 2016

 Let me admit what social media was like for us 2 years ago. HARD WORK.

We were social media and marketing professionals — total advocates of the power of social media — yet it was increasingly hard to keep on top of it. And it was frustrating.

We had a decent blog but we seldom promoted the articles via social media as well as we should, yet we knew exactly what needed to be done.

We had a Facebook page that we struggled to keep up to date, even though it had helped us save $13k in recruiters’ fees (because it helped attract a key team member).…

Updated on October 20th, 2015

Pat Flynn from the Smart Passive Income podcast is somewhat of a celeb at marketing conferences!  I tracked him down for a quick interview at Social Media Marketing World.

As the host of a podcast myself I was keen to ask Pat this question:

How does an aspiring podcaster get to 100 episodes?

Pat’s Tip:

Feature customers or listeners on your show.  Pat’s had some of the ‘biggest names’ on his show yet his most popular episodes have been the ones with ‘unknown’ guests sharing their story.…

Updated on April 16th, 2015

[UPDATE: Tom has launched a new Pozible campaign to raise another $10,000 and decide between 2 new flavours. Check it out here for more details.]

A rugby playing lad from Brisbane, Tom Maclean is certainly not the first person you would expect to be developing an Italian style wine spritzer.  After years in corporate London and then a few more in Sydney, he was itching to sink his teeth into a creative & entrepreneurial project.

Sofi Spritz was the result.

I’ve followed and joined in with Tom’s journey. From the original idea to product testing (and tasting which was delicious!), from initial logo concepts to knocking on bottle shop doors.…