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Monthly Archives: April 2015

Home / Archives for April 2015



Posted on Apr 25, 2015 by Adam Franklin

How to create a content marketing strategy: Joe Pulizzi

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Joe Pulizzi

Updated on October 21st, 2015

Joe Pulizzi breezed into the Social Media Marketing World 2015 conference for his presentation and then had to hot foot it out there for another event in another city, so I was pretty lucky to get a minute with him.

Joe has featured on this blog a couple of years ago via a Skype interview although this was my first face to face encounter with the godfather of content marketing.

Here’s what Joe had to say about creating your content marketing strategy.

Joe Pulizzi’s tip on creating a content marketing strategy

It’s not rocket science.…

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Web Marketing


Posted on Apr 23, 2015 by Will Blunt

Principles for Effective Blog Design (Infographic)

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Effective Blog Design Infographic

I sat down a few weeks ago to research a post about effective blog design. It was an eye opening experience.

I started out on Google, searching things like ‘blog design’ and ‘effective blog design’ – consuming as much information as I could find on the topic.

Then I took a different approach. I went back to all of my favourite bloggers and companies and started from the beginning. Going from their home page, and trying my best to experience their site as a new user. I wanted to find out what they were doing deliberately with their design – both visually and functionally.…

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Web Design, Blogging


Posted on Apr 21, 2015 by Adam Franklin

Twitter Power 3.0 with Joel Comm

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Updated on October 21st, 2015

Joel Comm is the New York Times bestselling author of Twitter Power 3.0.

In this interview from Social Media Marketing World, Joel shares what people should avoid doing on Twitter!

Averting catastrophe is just as important as doing the rest of it right.  Let’s learn from how brands fail.

Joel Comm’s 60 sec tip for Twitter:

1. Don’t jump onboard a trending hashtag unless you know what it is about (eg. don’t piggyback off a tragedy!)

Connect with Joel

On Twitter @joelcomm and visit his website.…

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Web Marketing


Posted on Apr 21, 2015 by Adam Franklin

How we learn

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How we learn

We’re living in a world that would’ve seemed impossible 10 years ago, especially when it comes to learning.

(And marketing has been transformed in the process. More on that below.) 

Back when we started our business over a decade ago, we learned from the best people we could afford.  We attended meet-ups sowe could listen to guest speakers, we bought books and weapproached mentors.

In our first year we even invested $5k+ to see Jay Abraham when he was in Australia.  Whilst it was a sizeable chunk it was worth every cent.  …

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Web Marketing


Posted on Apr 18, 2015 by Adam Franklin

WMTW 075: Dionne Lew, author of The Social Executive [podcast]

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http://traffic.libsyn.com/webmarketingthatworks/Ep_075_-_Dionne_Lew.mp3

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Updated on April 26th, 2015

“Ignorance drives fear in a sense.” Dionne Lew (Tweet this)

Adam Franklin chats to Dionne about the absence of business executives on social media and why there is no reason to be afraid.

Show-notes:

 Key points

  • Dionne is the author of the book “The Social Executive: How to Master Social Media and Why it’s Good for Business” and is the owner of the blog DionneLew.com
  • Executives should close the gap by being active on social media.
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podcast


Posted on Apr 16, 2015 by Adam Franklin

What I wish I knew about social media

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Updated on May 2nd, 2016

 Let me admit what social media was like for us 2 years ago. HARD WORK.

We were social media and marketing professionals — total advocates of the power of social media — yet it was increasingly hard to keep on top of it. And it was frustrating.

We had a decent blog but we seldom promoted the articles via social media as well as we should, yet we knew exactly what needed to be done.

We had a Facebook page that we struggled to keep up to date, even though it had helped us save $13k in recruiters’ fees (because it helped attract a key team member).…

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Web Marketing


Posted on Apr 10, 2015 by Adam Franklin

Pat Flynn: How to get to 100 podcast episodes

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PatFlynn

Updated on October 20th, 2015

Pat Flynn from the Smart Passive Income podcast is somewhat of a celeb at marketing conferences!  I tracked him down for a quick interview at Social Media Marketing World.

As the host of a podcast myself I was keen to ask Pat this question:

How does an aspiring podcaster get to 100 episodes?

Pat’s Tip:

Feature customers or listeners on your show.  Pat’s had some of the ‘biggest names’ on his show yet his most popular episodes have been the ones with ‘unknown’ guests sharing their story.…

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Web Marketing


Posted on Apr 8, 2015 by Adam Franklin

Facebook marketing with Andrea Vahl

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Andrea Vahl

Updated on October 20th, 2015

Andrea Vahl is the author of Facebook Marketing All-in-One For Dummies and I caught up with her at Social Media Marketing World recently.

This was the first time we met (thanks to an intro from Andy Crestodina) and I realised I’d actually bought lots of copies of Andrea’s book Facebook Marketing All-in-One For Dummies for clients in the past when we’ve run workshops.

Andrea Vahl’s tips on what’s working right now on Facebook

Facebook marketing is such a hot topic and Andrea shares her best tips here!…

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Web Marketing, Social Media Strategy


Posted on Apr 7, 2015 by Toby Jenkins

How Pozible Crowdfunding Launched Sofi Spritz To National Distribution

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Updated on April 16th, 2015

[UPDATE: Tom has launched a new Pozible campaign to raise another $10,000 and decide between 2 new flavours. Check it out here for more details.]

A rugby playing lad from Brisbane, Tom Maclean is certainly not the first person you would expect to be developing an Italian style wine spritzer.  After years in corporate London and then a few more in Sydney, he was itching to sink his teeth into a creative & entrepreneurial project.

Sofi Spritz was the result.

I’ve followed and joined in with Tom’s journey.…

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Web Marketing


Posted on Apr 6, 2015 by Adam Franklin

The truth about scarcity with Chris Brogan

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Chris Brogan

Updated on October 20th, 2015

Chris Brogan is someone I go out of my way to learn from (and I recommend you do too!).  I caught up with Chris after his session at Social Media Marketing World recently.

I asked Chris to recount a story he told about the impact of scarcity on sales and marketing. Watch the video to find out how Chris made 46% of his sales via one email, and blew his sales predictions out of the park!

Scarcity in sales & marketing

The truth is if you set a date to close enrolment for a course or decide on a deadline for a price increase, it forces people to make their decision.  …

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Email Marketing


Posted on Apr 5, 2015 by Adam Franklin

How to run profitable webinars with Lewis Howes

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Lewis Howes

Updated on October 20th, 2015

I hosted Lewis Howes on a webinar for Bluewire News readers last year, so it was great to meet him in person and sit in on his session at Social Media Marketing World last week.

Here are my notes and take-homes from the session on profitable webinars.

Webinar marketing is the best way to teach and sell

With webinars, you can sell anything, including high ticket items.  Webinars are so valuable because you are able to teach attendees and people can tune in from all over the world.  …

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Web Marketing, Content Marketing
lewis howes
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