June 2015 - Bluewire Media

Posted on Jun 28, 2015 by Adam Franklin

The problem with LinkedIn marketing (and Josh Turner’s answer)

Updated on May 2nd, 2016

Many of us want to know the ROI of social media before we get involved…. but often what we are really saying is:

“Social media is new and scary and I’m not ready to step out of my comfort zone yet.”

It’s easier to dismiss it and say:

“I’m not convinced social media will work for me…. I’m an engineer, I’m a financial advisor, I’m a lawyer.”

But I don’t accept that.

Why?

Because social networks are immense databases of virtually every single human being on the planet.…

Posted on Jun 27, 2015 by Adam Franklin

Invisible Organization by Mitch Russo

Updated on October 21st, 2015

I’ve been reading a new book called The Invisible Organization by Mitch Russo.

I bought it recently and loved it because it shows how companies, large and small, can go ‘virtual’ and thrive. You learn how you can allow employees to work anywhere in the world and attract talent anywhere. In doing so you’ll obliterate your overheads like rent and boost productivity by eliminating soul crushing daily commutes.

Toby and I completed our journey to being an ‘invisible, virtual business’ in 2013 when we finally took the plunge and relinquished our office in Brisbane.…

Posted on Jun 23, 2015 by Adam Franklin

Amazon #1 bestseller – Web Marketing That Works

Thank you to readers of our book Web Marketing That Works. It hit the Amazon bestseller list recently and your support is truly appreciated.

Thanks to everyone who bought it, read it, gave it to a friend, reviewed it, blogged about it or invited us on your podcast.

We appreciate it!…

Posted on Jun 16, 2015 by Adam Franklin

WMTW 085: Steve Gordon author of Unstoppable Referrals [podcast]

Podcast: Play in new window | Download

Subscribe: Android | RSS

Updated on June 19th, 2015

“Referrals are the lifeblood of any business.” Steve Gordon (Tweet this)

Adam Franklin chats to Steve Gordon about winning referrals by being helpful and reverse prospecting on LinkedIn

Show-notes:

Key points

Wrote the book “Unstoppable Referrals: 10x Referrals Half the Effort.”, is the publisher of the website Unstoppable CEO and also an editor of numerous newsletters.
65% of business revenue in the United States comes from referrals.
Referrals often come from clients, so treat them well and inform them for better results.

Posted on Jun 9, 2015 by Adam Franklin

WMTW 084: Josh Turner author of Connect [podcast]

Podcast: Play in new window | Download

Subscribe: Android | RSS

Updated on June 11th, 2015

“Relationship building is the best path to take.” Josh Turner (Tweet this)

Adam Franklin chats to Josh Turner about all the wonderful opportunities on LinkedIn to build relationships with influencers, connect with prospects and contribute to groups.

Show-notes:

Key points

Josh is the Author of the book “Connect: The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales.” Josh is also the founder of LinkedIn University.
In generating leads for the business, develop the relationship first then take the time to build on that.
Classic mistakes made on LinkedIn
- Sending a connection request to someone you do not know (and approaching them in the wrong way).

Posted on Jun 3, 2015 by Toby Jenkins

WMTW 083: Liz Atkinson-Volpe Founder Project Gen Z [podcast]

Podcast: Play in new window | Download

Subscribe: Android | RSS

“You know you’re on your path if it seems easy and feels right.” Liz Atkinson – Volpe (Tweet this)

Liz Atkinson-Volpe shares the lessons she has learned from rising $140M for charity, growing a 25,000 member community and launching a nonprofit.

Show-notes:

Key points

Liz is the founder of Zest Possibilities, a company that offers sales and marketing support, events and promotion and business consultation.
Liz is also the co-founder of the League of Extraordinary Women.
Started selling at the age of 17.

Posted on Jun 2, 2015 by Toby Jenkins

WMTW 082: Simon Knapp, Founder Pixmoto [podcast]

Podcast: Play in new window | Download

Subscribe: Android | RSS

“If it’s not selling, it’s not working.” Simon Knapp (Tweet this)

Simon Knapp talks to Toby Jenkins about his 20 years of retail experience and how that has translated into his new video marketing startup Pixmoto.

Show-notes:

Key points

Simon is fired up by his everlasting pursuit for answers.
He is the founder of Pixmoto, a video content creation company.
In a retailing business, it is important that everything is done in process and in order.