Many of us want to know the ROI of social media before we get involved…. but often what we are really saying is:
“Social media is new and scary and I’m not ready to step out of my comfort zone yet.”
It’s easier to dismiss it and say:
“I’m not convinced social media will work for me…. I’m an engineer, I’m a financial advisor, I’m a lawyer.”
But I don’t accept that.
Because social networks are immense databases of virtually every single human being on the planet. If your job or business involves people, then social media can and will work for you.…Continue Reading