Monthly Archives: June 2015

Many of us want to know the ROI of social media before we get involved…. but often what we are really saying is:

“Social media is new and scary and I’m not ready to step out of my comfort zone yet.”

It’s easier to dismiss it and say:

“I’m not convinced social media will work for me…. I’m an engineer, I’m a financial advisor, I’m a lawyer.”

But I don’t accept that.

Why?

Because social networks are immense databases of virtually every single human being on the planet. If your job or business involves people, then social media can and will work for you.…

I’ve been reading a new book called The Invisible Organization by Mitch Russo.

I bought it recently and loved it because it shows how companies, large and small, can go ‘virtual’ and thrive. You learn how you can allow employees to work anywhere in the world and attract talent anywhere. In doing so you’ll obliterate your overheads like rent and boost productivity by eliminating soul crushing daily commutes.

Toby and I completed our journey to being an ‘invisible, virtual business’ in 2013 when we finally took the plunge and relinquished our office in Brisbane.…

Thank you to readers of our book Web Marketing That Works. It hit the Amazon bestseller list recently and your support is truly appreciated.

Thanks to everyone who bought it, read it, gave it to a friend, reviewed it, blogged about it or invited us on your podcast.

We appreciate it!…