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Monthly Archives: July 2015

Home / Archives for July 2015 / Page 2



Posted on Jul 9, 2015 by Adam Franklin

WMTW 089 – Lynette Young from Purple Stripe [podcast]

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“In this industry, you have to evolve or you die.” Lynette Young (Tweet this)

Adam Franklin chats to Lynette Young about overnight success, Google+ and the perfect length for content.

Show-notes:

Key points

  • Lynette is the owner of the company Purple Stripe Productions and also works for Mingle Marketing
  • She is the Author of the book Google+ for Small Businesses.
  • Working with a team makes gaining success a little easier.
  • Google+ is technical but beneficial when learned.
  • Her new book “The Most Important Content Marketing Question EVER… and the answer(s) “, talks and answers most social media concerns on marketing.
… Continue Reading
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podcast


Posted on Jul 8, 2015 by Adam Franklin

Gini Dietrich: Social media crisis response plan

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Gini Dietrich

Updated on July 17th, 2015

After any social media crisis arises it’s important to follow a communications response plan — assuming you have one!

You have a social media crisis response plan, right?

In this interview with Gini Dietrich, author of Spin Sucks, writer at SpinSucks.com blog and CEO of Arment Dietrich, we learn exactly what we need to include in our social media crisis response plan.

Gini’s tips

The difference between an issue and a crisis on social media…

An issue is usually something where you feel like it is a big deal – a rogue tweet, someone saying something negative about you online, or a customer complaint over email – but it doesn’t typically affect anything from a reputation or revenue standpoint.…

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Social Media, Expert Interview


Posted on Jul 7, 2015 by Adam Franklin

WMTW 088: Ramsay Taplin of Blog Tyrant [podcast]

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“Every post that I write has a role.” Ramsay Taplin (Tweet this)

Adam Franklin chats to Ramsay Taplin from Blog Tyrant about blogging, email marketing, traffic, SEO, autoresponders and keyword research.

Show-notes:

Key points

  • Ramsay is the owner of BlogTyrant and has written for several well regarded blogs too.
  • He is the host of the podcast Blog Tyrant XPeriments: Experiments in Blogging and Internet Marketing.
  • 90% of his revenue comes from affiliate marketing.
  • The biggest mistake to avoid with email marketing is assuming that a large open rate is the same as a large sign up rate.
… Continue Reading
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Blogging, podcast


Posted on Jul 6, 2015 by Adam Franklin

Content Chemistry by Andy Crestodina [Book review]

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Today I want to share with you my take on Andy Crestodina’s book ‘Content Chemistry’.

In this video I give a short and sweet summary on what Andy calls ‘Content Hubs‘ – your shortcut to page one of a Google search for some pretty competitive keyword phrases.

Here are the key takeouts from this book review;

  • You can get in on Kindle, but I highly recommend getting a hard copy so it can sit beside you at your desk.
  • It’s an illustrated guide to content marketing – there are lots of pictures, illustrations and graphics – making it super-easy to take in.
… Continue Reading
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Web Marketing, Reviews


Posted on Jul 3, 2015 by Adam Franklin

WMTW 087: Donnie Bryant direct response copywriter [podcast]

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“Make the verbs do the work.” Donnie Bryant (Tweet this)

Adam Franklin chats to Donnie Bryant about what copywriting is, falling in love with your customer and making verbs work for you.

Show-notes:

Key points

  • Donnie is the author of the books Stealth Selling: Non-Pushy Persuasion for Professionals and How to Beat Goliath…even if you can’t outright kill him.
  • Copywriting is the process of using written words to make the reader think what the writer thinks – it’s persuasion.
… Continue Reading
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Copywriting, podcast


Posted on Jul 2, 2015 by Adam Franklin

WMTW 086: Jonathan Milligan from Blogging Your Passion [podcast]

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 “Clarity comes from movement.” Jonathan Milligan (Tweet this)

Adam Franklin chats to Jonathan Milligan about his blogging framework and all the online tools you need to master blogging!

Show-notes:

Key points

  • Jonathan is the founder of BloggingYourPassion.com, JonathanMilligan.com and is author of the book “The 15 Success Traits of Pro Bloggers: A Proven Roadmap to Becoming a Full-Time Blogger”

The ‘Success Pyramid’

  • Bottom: Mindset – Get your mindset right; be passionate, consistent, confident and resilient.
  • Habits – Create 4 keystone habits; create, capture, compile and connect
  • Systems – Focus on the systems that count; people, processes and plans
  • Leverage – Leverage your position by learning and listening.
… Continue Reading
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Blogging, podcast
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