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Monthly Archives: September 2015

Home / Archives for September 2015



Posted on Sep 30, 2015 by Toby Jenkins

WMTW 101: Daniel Cadden, Co-Founder of Connect 5 Media [Podcast]

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“Mobile is the fastest growing industry, combining internet and social media.” Dan Cadden (Tweet this)

In this episode I talk to Dan Cadden about his business journey from service provider, to product maker, to app incubator. We dive deep on how he has captivated an audience, his love for apps and what it takes to pinpoint your audience.

Show-notes:

Key points

  • Dan is the co-founder of Connect 5 Media, an app development company in the UK.
… Continue Reading
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Business, Marketing, podcast


Posted on Sep 29, 2015 by Bamidele Onibalusi

4 Fail-Safe Blog Posts that Will Work for Your Business

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4 Fail-Safe Blog Posts that will work for your business

This is a guest post  – Bamidele Onibalusi is a marketing expert and entrepreneur who has been featured in Forbes, The Huffington Post and Fast Company amongst others. He is available for consulting and freelance writing work, and he runs the Effective Business Ideas blog.

Welcome Bamidele…

Research has shown that businesses that prioritize blogging are 13x more likely to enjoy a positive ROI compared to businesses that don’t.

And businesses that publish 20 or more articles monthly get 5x more traffic than businesses that publish less than 4 articles monthly.…

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1 Comment
Business, Blogging


Posted on Sep 28, 2015 by Adam Franklin

100th podcast ep + what I’ve learned [Bluewire News]

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Podcast Revolution

Toby and I just released the 100th episode of our podcast Web Marketing That Works, here’s all 100 of them.

We are pretty proud of that milestone, especially since it has been in Australian iTunes’ What’s Hot for much of the time. I must say that the time has really flown and it’s been a fun journey. I can remember recording our very first episode like it was yesterday.

A big thank you to all our listeners and to the people who’ve left us reviews and ratings on iTunes — it makes a huge difference.…

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Web Marketing, Podcasting


Posted on Sep 24, 2015 by Mitali Purkait Ghosh

7 Common Mistakes to Avoid on Your Mobile Site

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This is a guest post  – Mitali Purkait Ghosh is the Co-Founder of High Position. Here she talks about the importance of mobile websites and the mistakes to avoid while developing mobile friendly websites.

Welcome Mitali…

You can’t keep pushing it down your to-do list.

How visitors experience your mobile site should be your number one priority.

With over 50% of all traffic on the internet coming from mobile devices, and this figure increasing every day… Your business won’t survive without a mobile responsive website.

Before writing this post we did some research into a group of mobile sites that had made some fundamental errors when it comes to user experience.…

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7 Comments
Web Design, Marketing


Posted on Sep 23, 2015 by Toby Jenkins

WMTW 100: Ted Matthews Author and Co-founder of Instinct Brand Equity Coaches [Podcast]

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Updated on July 16th, 2019

“Brand – It ain’t the logo, it’s what people think of you.” Ted Matthews (Tweet this)

In this episode I talk to Ted Matthews about everything branding.

Show-notes:

Key points

  • Ted is the co-founder of Instinct Brand Equity Coaches and is also the author of the bestselling book Brand: It ain’t the logo* (*It’s what people think of you). 
  • Your Brand is what people think of you and your business, be it good or bad.
… Continue Reading
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Business, podcast


Posted on Sep 22, 2015 by Eti Nachum

Working With Bloggers: A Step-by-Step Guide

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Working with Bloggers - Step by step guide

This is a guest post  – Eti Nachum is the CEO of BlogsRelease, the #1 marketplace where brands can get product reviews from bloggers worldwide. Eti is a marketing professional with 20 years of experience in advertising and marketing. She likes to follow influential bloggers and works hard on bringing the blogosphere a visible platform to find the latest blogger campaigns in diverse industries. Connect with the team on Twitter @BlogsRelease, Facebook, LinkedIn, and Google+.

Welcome Eti…

As marketers, we need to face it – our customers are online.…

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5 Comments
Copywriting, Blogging


Posted on Sep 17, 2015 by Alesia Hsiao

10 Tips for Marketing Successfully on Facebook with a Small Budget

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Marketing Successfully on Facebook on a small budget

Updated on November 23rd, 2019

Marketing Successfully on Facebook

This is a guest post  – Alesia Hsiao has helped numerous businesses create social content strategies. When she is not doing this, you can find her blogging at FindVietnam.com.

Welcome Alesia…

Facebook has over a billion users. Reaching them by marketing successfully on Facebook, you could get the kind of attention your business has been dreaming of.

Unfortunately, Facebook makes it easy to spend a lot of money in a short space of time. In this post I will show you the secrets to making Facebook work for you with a small budget.…

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Facebook, Social Media


Posted on Sep 16, 2015 by Adam Franklin

WMTW 099: Chris Adams on Storytelling, Content Creation and Giving Power to Your Clients [Podcast]

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Updated on January 4th, 2017

“Make your customers the hero of their own story.” Chris Adams (Tweet this)

In this episode I speak to Chris Adams about storytelling, creating content and making your customers the hero of their own story.

Show-notes:

Key points

  • Chris started his career as a writer for a TV show which eventually led him to discovering the internet.
  • He built and developed businesses online in his early years.
  • Started working with Facebook in 2006.
… Continue Reading
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Business, Copywriting, podcast


Posted on Sep 15, 2015 by Michael Bird

3 Ways to Hyper-Target Using Facebook Ads

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3 Ways to Hyper-Target Using Facebook Ads - header image

Updated on September 16th, 2015

This is a guest post  – Mike Bird is CEO of Australian revenue performance management agency, Social Garden. His specialties include data-driven lead generation and enterprise marketing automation.

Welcome Mike…

Since the launch of Facebook ads, this well-known social networking site has become a key marketing tool for many digital marketers.

When Facebook first launched its business and fan pages, marketers thought by posting and interacting with customers alone, they could grow their audience and encourage people to buy from them without having to pay for advertising.…

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1 Comment
Facebook, Social Media, Social Media Strategy


Posted on Sep 10, 2015 by Nicholas Lembo

8 Tips to Market Your Business Using Review Sites

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Market your business using review sites - header image

This is a guest post  – Nick Lembo is Yelp’s Manager of Local Business Outreach. He works with business owners to help them navigate the world of online reviews. He is on Twitter @nicholaslembo. Yelp is a website and mobile app that connects people with great local businesses in over 31 international markets around the world. Yelp was founded in 2004 in San Francisco and launched in Australia in 2011. With over 83 million reviews, Yelp is the leading source for real word of mouth online. You can claim your Yelp Business Page for free at www.biz.yelp.com.au…

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2 Comments
Web Marketing, Business, Marketing, Guest Post


Posted on Sep 9, 2015 by Toby Jenkins

WMTW 098: Mike Overell, CEO and cofounder RecruitLoop [Podcast]

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“The 3 roles of a CEO are: set the vision, build a great team and find resources.” Mike Overell (Tweet this)

In this episode I speak with Mike Overell about growing a startup in Silicon Valley, the challenges of recruitment and marketing from scratch.

Show-notes:

Key points

  • Mike is the CEO and Co-founder of RecruitLoop.
  • RecruitLoop answers the need for “Finding the right people.”
  • Building off shore team members is a challenge for every business.
  • As the CEO, Mike’s role is to:
    • Define the vision and direction
    • Find and hire the right team
    • Make sure there is enough resources
  • Inbound marketing is their choice of getting found.
… Continue Reading
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Business, podcast
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