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“Mobile is the fastest growing industry, combining internet and social media.” Dan Cadden (Tweet this)
In this episode I talk to Dan Cadden about his business journey from service provider, to product maker, to app incubator. We dive deep on how he has captivated an audience, his love for apps and what it takes to pinpoint your audience.
This is a guest post – Bamidele Onibalusi is a marketing expert and entrepreneur who has been featured in Forbes, The Huffington Post and Fast Company amongst others. He is available for consulting and freelance writing work, and he runs the Effective Business Ideas blog.
Research has shown that businesses that prioritize blogging are 13x more likely to enjoy a positive ROI compared to businesses that don’t.
And businesses that publish 20 or more articles monthly get 5x more traffic than businesses that publish less than 4 articles monthly.…
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Toby and I just released the 100th episode of our podcast Web Marketing That Works, here’s all 100 of them.
We are pretty proud of that milestone, especially since it has been in Australian iTunes’ What’s Hot for much of the time. I must say that the time has really flown and it’s been a fun journey. I can remember recording our very first episode like it was yesterday.
A big thank you to all our listeners and to the people who’ve left us reviews and ratings on iTunes — it makes a huge difference.…
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This is a guest post – Mitali Purkait Ghosh is the Co-Founder of High Position. Here she talks about the importance of mobile websites and the mistakes to avoid while developing mobile friendly websites.
You can’t keep pushing it down your to-do list.
How visitors experience your mobile site should be your number one priority.
With over 50% of all traffic on the internet coming from mobile devices, and this figure increasing every day… Your business won’t survive without a mobile responsive website.
Before writing this post we did some research into a group of mobile sites that had made some fundamental errors when it comes to user experience.…
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“Brand – It ain’t the logo, it’s what people think of you.” Ted Matthews (Tweet this)
In this episode I talk to Ted Matthews about everything branding.
This is a guest post – Eti Nachum is the CEO of BlogsRelease, the #1 marketplace where brands can get product reviews from bloggers worldwide. Eti is a marketing professional with 20 years of experience in advertising and marketing. She likes to follow influential bloggers and works hard on bringing the blogosphere a visible platform to find the latest blogger campaigns in diverse industries. Connect with the team on Twitter @BlogsRelease, Facebook, LinkedIn, and Google+.
As marketers, we need to face it – our customers are online.…
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This is a guest post – Alesia Hsiao has helped numerous businesses create social content strategies. When she is not doing this, you can find her blogging at FindVietnam.com.
Facebook has over a billion users. By reaching them, you could get the kind of attention your business has been dreaming of.
Unfortunately, Facebook makes it easy to spend a lot of money in a short space of time. In this post I will show you the secrets to making Facebook work for you with a small budget.
By the time you get to the end of this blog, you are going to be well on your way to mastering Facebook and getting an edge over your competitors.…
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“Make your customers the hero of their own story.” Chris Adams (Tweet this)
In this episode I speak to Chris Adams about storytelling, creating content and making your customers the hero of their own story.
This is a guest post – Mike Bird is CEO of Australian revenue performance management agency, Social Garden. His specialties include data-driven lead generation and enterprise marketing automation.
Since the launch of Facebook ads, this well-known social networking site has become a key marketing tool for many digital marketers.
When Facebook first launched its business and fan pages, marketers thought by posting and interacting with customers alone, they could grow their audience and encourage people to buy from them without having to pay for advertising.
That’s not really the case any more.…
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This is a guest post – Nick Lembo is Yelp’s Manager of Local Business Outreach. He works with business owners to help them navigate the world of online reviews. He is on Twitter @nicholaslembo. Yelp is a website and mobile app that connects people with great local businesses in over 31 international markets around the world. Yelp was founded in 2004 in San Francisco and launched in Australia in 2011. With over 83 million reviews, Yelp is the leading source for real word of mouth online. You can claim your Yelp Business Page for free at www.biz.yelp.com.au
Digital marketing can be a tricky proposition for businesses.…
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“The 3 roles of a CEO are: set the vision, build a great team and find resources.” Mike Overell (Tweet this)
In this episode I speak with Mike Overell about growing a startup in Silicon Valley, the challenges of recruitment and marketing from scratch.
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