December 2015 - Bluewire Media

Posted on Dec 30, 2015 by Adam Franklin

WMTW 113: Will Blunt from Blogger Sidekick [Podcast]

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“I always enjoy learning new things.” Will Blunt (Tweet this)

In this episode I chat to Will Blunt about blogging, social media tools and reaching out to people.

Show-notes:

Key points

Will is the owner of Blogger Sidekick.
He is also the Editorial Manager here at Bluewire Media.
Will’s creative process for a blog post:
- Create a process for writing
- Research and find content
- Create a structure
- Fill the structure
- Edit and optimise
Build relationships through blog posts and social media
3 step process for promoting content
- Snap
  - Finding a concept that performs well
- Crackle
  - Make the content more sharable
- Pop
  - Outreach
The more shares on a specific topic, the more people will share a similar topic in the future
Leveraging someone else’s audience by guest blogging is a great tactic for driving organic traffic to your website.

Posted on Dec 24, 2015 by Ilana Wechsler

AdWords Remarketing: Step-by-Step Guide to Get More Sales From Existing Traffic

This is a guest post – Ilana Wechsler founded a boutique marketing agency, Green Arrow Digital, that specialises in Pay-Per-Click marketing. Green Arrow Digital manage campaigns on behalf of clients in many different industries using a range of platforms, including AdWords, Facebook, YouTube etc. They manage tens of thousands of dollars each and every month and ensure they are implementing the latest strategies and innovations in that space. They also run training webinars for marketing professionals or business owners who want to learn the latest trends as well as tried and tested PPC strategies.…

Posted on Dec 23, 2015 by Adam Franklin

WMTW 112: Will Hoekenga from CopyGrad [Podcast]

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“Write things that help people.” Will Hoekenga (Tweet this)

In this episode I chat to Will Hoekenga about writing for sales copy, content, guest blogs, and reaching out to influencers

Show-notes:

Key points

Will is the founder of the blog Copygrad.
Copywriting is writing words that convince people to take action.
Content writing is educational in nature and provides something valuable in words.
A sales page has more ROI than a content page.
A link back to your website is helpful while doing guest blogging.

Posted on Dec 22, 2015 by Elena Lockett

Why Customer Service Will Boost Your Marketing Strategy

This is a guest post – Elena Lockett works for Gnatta. Gnatta is a multi channel software which allows businesses to listen and engage with their customers, across a range of social media sites and traditional methods. Gnatta also provides a wide range of analytics to help businesses even further. Sign up and get to know us!

Welcome Elena…

However big or small the business, every company has some form of customer service department and marketing function. Whether that’s a department of 200 or just an individual. Consumers are increasingly (and inevitably) aware of the competition for better service and a higher standard of product.…

Posted on Dec 17, 2015 by Kenneth Waldman

25 Content Marketing Tools That Will Rock Your World

This is a guest post – Kenneth Waldman is a freelance writer and content creator. Get in touch with him on Linkedin.

Welcome Kenneth…

Before curating your online content, you must identify your audience, understand your viewers and aim to please their desires. Creating content for yourself is great, but pushing your content to the next level requires more than just a creative brain. It also requires an analytical influence.

From inception to distribution, technology has made support for your content marketing more accessible than ever before. Maybe you are lacking an understanding for your marketing analytics or possibly simple idea generation.…

Posted on Dec 15, 2015 by Antonio Tooley

10 Online Writing Tools That Will Cure Writer’s Block

This is a guest post – Antonio Tooley is a hopeless optimist who enjoys basking in the world’s brightest colors. He loves biking to distant places and occasionally he gets lost. When not doing that he’s blogging and teaching ESL. He will be happy to meet you on Facebook and Twitter.

Welcome Antonio…

Although everyone views writing as an interesting and creative profession, which it is, for the most part, it is a job just like any other…

This means it has its downsides. Since writing is highly dependent on one’s creativity and inspiration, every writer knows how it feels when you hit writer’s block, or a creative dry spell.…

Posted on Dec 10, 2015 by Bamidele Onibalusi

A Proven 5 Step Process for Getting Leads from Your Blog

This is a guest post – Bamidele Onibalusi is a renowned blogger and freelance writer who has been featured in Forbes, The Huffington Post, Fast Company and other leading publications. He runs Writers in Charge, a leading blog for freelance writers.

Welcome Bamidele…

Research has shown that businesses that blog, generate 126% more leads than businesses that do not blog.

But there’s very little data on the percentage of businesses that blog that fail to get results. In fact, a piece in the New York Times estimated that as many as 95% of blogs eventually fail.…