Let me admit what social media was like for us 2 years ago. HARD WORK.
We were social media and marketing professionals — total advocates of the power of social media — yet it was increasingly hard to keep on top of it. And it was frustrating.
We had a decent blog but we seldom promoted the articles via social media as well as we should, yet we knew exactly what needed to be done.
We had a Facebook page that we struggled to keep up to date, even though it had helped us save $13k in recruiters’ fees (because it helped attract a key team member).…
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