I caught up with Andy Crestodina, author of Content Chemistry at Social Media Marketing World. I got 60 seconds with him to share with you a snap shot of what he covered in his Advanced Analytics and Conversion session.
Advanced Funnel Analytics
Tips for a good email sign-up form (because most are pretty ordinary).
1. Promise
What are you promising to deliver?
2. Prominence
Is your sign-up clearly visible?
3. Proof
Does any else even read your material?
For example, “join the 5,500 people who receive bi-weekly web marketing tips!”…
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