Updated on August 13th, 2015
“We buy based on emotions and justify based on logic.” Greg Cassar (Tweet this)
In this episode I chat to Greg Cassar about direct response digital marketing, and the profit triad.
- Greg is the owner of The Collective, a Digital Marketing Coaching business.
- Build something sticky in order to build something sustainable.
- Stats are important, monitor and learn from them.
- Every business should have a blog to establish authority.
- Have a marketing funnel; give them something in exchange for their email address.