2016 - Bluewire Media

Posted on Dec 29, 2016 by Roland Hanekroot

How Business Has Changed In The Age Of Social Media

The more things change, the more they stay the same

Business is all about people.

In the long forgotten good old days (say 10 years ago) getting more clients was easy for small business owners. To generate more leads for your business, all you had to do was spend more money on advertising. Advertising agencies became rich and powerful by simply getting their clients to spend more money in the Yellow Pages or on TV and Radio.

Those days are gone forever.

There’s a Golden Rule about marketing:

“People do business with People they Know, Like and Trust”.…

Posted on Dec 28, 2016 by Adam Franklin

Adam Franklin Bloopers

Here’s a few bloopers and outtakes from my recent video recordings in Bondi.

Thanks for watching.

Videographer: Rachel Giddens @artistmakesart…

Posted on Dec 7, 2016 by Adam Franklin

WMTW 143: Andrew Morello from Yellow Brick Road [Podcast]

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“One biggest mistake is doing everything by yourself.” Andrew Morello (Tweet this)

In this episode I talk to Andrew Morello about digital marketing and having online presence.

Show-notes:

Key points

Andrew is the winner of the show Apprentice.
He also serves as the business development manager at Yellow Brick Road.
He is an avid user of digital marketing.
Recommendations
- Seek professional advice
- Don’t be afraid of trying something
Be ready for criticism when you go online.

Posted on Nov 30, 2016 by Adam Franklin

WMTW 142: Michael Gerber from Beyond the E-Myth [Podcast]

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“Scalability is the benchmark” Michael Gerber (Tweet this)

In this episode I talk to Michael Gerber about his new book “Beyond the E-Myth”, scaling and providing great products.

Show-notes:

Key points

Michael is author of “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It.”
He’s got a new book entitled “Beyond the E-Myth” that will be launched on December 7, 2016.
Beyond the E-Myth is written to simplify the process of entrepreneurship.

Posted on Oct 13, 2016 by Will Blunt

An Easy-To-Use Graphic Design Project Checklist for Websites

how-to-use-the-website-checklist-for-graphic-designers

If you’re a creative of any type, experiencing “blank page” syndrome is both a common and terrifying experience.

That’s because it can be hard to create without any guidelines.

And oftentimes, those guidelines and direction will come from the team that you are working with. In marketing, your goal is to provide an end product – and whether that’s a landing page, newsletter, e-book, or website redesign – having solid communication and guidelines in place will ensure that the product is delivered on time and congruent to your brand.

Keeping this process moving along smoothly is certainly a challenge, but one that can be mastered if you follow a strategy.…

Posted on Oct 11, 2016 by Susan Delly

Top 10 Instagram Marketing Tools to Build Your eCommerce Brand

For online sellers, marketing your products on Instagram should be a priority. Fortunately, there are many Instagram marketing tools built to help you out.

With more than 500 million people active on Instagram, this social media app presents massive opportunities and advantages that help market your products and gain exposure to millions of people worldwide.

Posting photos and videos that feature your products, events, discounts, and special deals is a great way to advertise your brand through Instagram. This is very important, especially for those in the fashion, beauty, clothing, arts and crafts, and the modeling industry.…

Posted on Oct 5, 2016 by Adam Franklin

WMTW 141: John Jantsch from Duct Tape Marketing [Podcast]

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“SEO has become a strategic component.” John Jantsch (Tweet this)

In this episode I talk with John Jantsch about SEO; sharing tips and strategies for better organic search traffic.

Show-notes:

Key points

John is the founder of the website DuctTapeMarketing.com
He has a new book coming out entitled SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
SEO is a strategic marketing tool
Link building is just like networking
Tools
- Buzzsumo
- Keywordtool.io
- Wikipedia
- Ahrefs
- RivalIQ
There are some basic SEO practices for websites to improve Google rankings
The key is to build relationships, even for first time visitors
Have a plan and stick with it

Links mentioned

Get in touch with John

Visit his website DuctTapeMarketing.com
Know more about the book SEOforGrowth.com
Follow him on Twitter @ducttape

Did you like this podcast?

Posted on Oct 4, 2016 by Elaina Meiser

6 Critical Content Marketing Mistakes You Can’t Afford To Make

Great content takes centre stage like a lead singer.

The rest? Well it’s more like the backup singers – going hardly noticed in the background.

Do you want to be the lead singer or not?

If you do, then you will need to craft your content carefully and creatively. And you will need to avoid some of the worst, and yet common mistakes that content writers make – keeping them in the background.

Let’s look at some common content marketing mistakes you can avoid.