Posted on Dec 29, 2016 by Roland Hanekroot

How Business Has Changed In The Age Of Social Media

Updated on October 15th, 2019

The more things change, the more they stay the same

Business is all about people.

In the long forgotten good old days (say 10 years ago) getting more clients was easy for small business owners. To generate more leads for your business, all you had to do was spend more money on advertising. Advertising agencies became rich and powerful by simply getting their clients to spend more money in the Yellow Pages or on TV and Radio.

Those days are gone forever.

There’s a Golden Rule about marketing:

“People do business with People they Know, Like and Trust”.…

Posted on Dec 28, 2016 by Adam Franklin

Adam Franklin Bloopers

Here’s a few bloopers and outtakes from my recent video recordings in Bondi.

Thanks for watching.

Videographer: Rachel Giddens @artistmakesart…

Posted on Dec 7, 2016 by Adam Franklin

WMTW 143: Andrew Morello from Yellow Brick Road [Podcast]

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Updated on January 4th, 2017

“One biggest mistake is doing everything by yourself.” Andrew Morello (Tweet this)

In this episode I talk to Andrew Morello about digital marketing and having online presence.

Show-notes:

Key points

Andrew is the winner of the show Apprentice.
He also serves as the business development manager at Yellow Brick Road.
He is an avid user of digital marketing.
Recommendations
- Seek professional advice
- Don’t be afraid of trying something
Be ready for criticism when you go online.

Posted on Nov 30, 2016 by Adam Franklin

WMTW 142: Michael Gerber from Beyond the E-Myth [Podcast]

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Updated on January 4th, 2017

“Scalability is the benchmark” Michael Gerber (Tweet this)

In this episode I talk to Michael Gerber about his new book “Beyond the E-Myth”, scaling and providing great products.

Show-notes:

Key points

Michael is author of “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It.”
He’s got a new book entitled “Beyond the E-Myth” that will be launched on December 7, 2016.
Beyond the E-Myth is written to simplify the process of entrepreneurship.

Posted on Nov 23, 2016 by Adam Franklin

Lead nurturing emails get 4-10X the open rate of email newsletters

Updated on October 23rd, 2019

[Alexandria, Sydney, Australia]

Lead nurturing emails get a much higher open rate (vs a regular email newsletter). The SilverPop/DemandGen Report states that lead nurturing emails get 4-10 times the response rate compared to standalone email blasts.

I recorded this video with Sheena Alexandra at her studio in Sydney to discuss lead nurturing vs email newsletters.

VIDEO: Lead nurturing emails vs newsletters

Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts.

TRANSCRIPT:

My name’s Adam Franklin, and I’m the co-author of Web Marketing That Works.…

Posted on Oct 13, 2016 by Will Blunt

An Easy-To-Use Graphic Design Project Checklist for Websites

how-to-use-the-website-checklist-for-graphic-designers

Updated on November 9th, 2019

Graphic Design Checklist – Websites

If you’re a creative of any type, experiencing “blank page” syndrome is both a common and terrifying experience.

That’s because it can be hard to create without any guidelines.

Graphic Design Checklist for Websites

And oftentimes, those guidelines and direction will come from the team that you are working with. In marketing, your goal is to provide an end product. Whether that’s a landing page, newsletter, e-book, or website redesign, having solid communication and guidelines in place will ensure that the product is delivered on time and congruent to your brand.…

Posted on Oct 11, 2016 by Susan Delly

Top 10 Instagram Marketing Tools to Build Your eCommerce Brand

For online sellers, marketing your products on Instagram should be a priority. Fortunately, there are many Instagram marketing tools built to help you out.

With more than 500 million people active on Instagram, this social media app presents massive opportunities and advantages that help market your products and gain exposure to millions of people worldwide.

Posting photos and videos that feature your products, events, discounts, and special deals is a great way to advertise your brand through Instagram. This is very important, especially for those in the fashion, beauty, clothing, arts and crafts, and the modeling industry.…

Posted on Oct 5, 2016 by Adam Franklin

WMTW 141: John Jantsch from Duct Tape Marketing [Podcast]

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Updated on January 4th, 2017

“SEO has become a strategic component.” John Jantsch (Tweet this)

In this episode I talk with John Jantsch about SEO; sharing tips and strategies for better organic search traffic.

Show-notes:

Key points

John is the founder of the website DuctTapeMarketing.com
He has a new book coming out entitled SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
SEO is a strategic marketing tool
Link building is just like networking
Tools
- Buzzsumo
- Keywordtool.io

Posted on Oct 4, 2016 by Elaina Meiser

6 Critical Content Marketing Mistakes You Can’t Afford To Make

Updated on November 2nd, 2019

Content marketing mistakes to avoid…

Great content takes centre stage like a lead singer.

The rest? Well it’s more like the backup singers – going hardly noticed in the background.

Do you want to be the lead singer or not?

If you do, then you will need to craft your content carefully and creatively. And you will need to avoid some of the worst, and yet common mistakes that content marketers make – keeping them in the background.

(Handy hint: You can avoid many of these mistakes by hiring a professional content creator.)…