Getting more visitors to your site is important…
But turning them into customers is what leads to the growth of your business.
Despite knowing of its importance, the majority of marketers don’t do conversion rate optimisation very well, if at all. According to an article published on Econsultancy.com, for every $92 businesses spent on driving traffic to their websites, only $1 is spent on converting them.
This is where your conversion funnel comes into the equation. Streamlining your conversion funnel is crucial to making your business successful. Optimising each stage of the conversion funnel will help in removing the friction between visitors turning into customers.…Continue Reading