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Monthly Archives: May 2016

Home / Archives for May 2016



Posted on May 31, 2016 by Ben Lamb

5 Chinese Social Media Strategies To Win More Business

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5 Chinese Social Media Strategies To Win More Business

Social media has become one of the most powerful tools in China for brands to connect with the public and target customers.

Due to increasing competition and the fact that the Chinese have grown more accustomed to (and thus less impressed by traditional social media marketing) innovative strategies have become vital.

With over 550 million active users on ‘WeChat’ and over 500 million on ‘Weibo’ interesting marketing techniques can prove extremely fruitful.

Here are five innovative social media strategies that are proven to be successful in the mysterious orient.

Bonus: Download the 33 free templates from Toby and Adam’s new book

1. 

… Continue Reading
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Social Media, Guest Post, Social Media Strategy


Posted on May 27, 2016 by Adam Franklin

WMTW 130: Keith Krance of Dominate Web Media [Podcast]

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http://traffic.libsyn.com/webmarketingthatworks/Episode_130_Keith_Krance.mp3

Podcast: Play in new window | Download

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Updated on January 4th, 2017

“Find the right message and be authentic.” Keith Krance (Tweet this)

In this episode I chat with Keith Krance about Facebook ads and digital marketing.

Show-notes:

Key points

  • Keith is the author of the book “Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes”, the CEO and founder of Dominate Web Media and is also a co-host of the podcast “Perpetual Traffic”
  • Facebook ads are still a hit and effective
  • Talk to people on Facebook like talking to them in real life
  • Boost a post
  • Know what “Pixels” are in Facebook marketing
  • Facebook video ads are effective
  • Facebook audience video is the new big thing
  • Learn more about “Engagement on Facebook”

People mentioned

  • Frank Kern

Links mentioned

  • Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes
  • Dominate Web Media
  • Perpetual Traffic

Get in touch with Keith

  • Go to his website Dominate Web Media
  • Follow him on Twitter @keith_krance

Did you like this podcast?

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Facebook, podcast


Posted on May 26, 2016 by Will Blunt

The Beginner’s Guide On How to Write Blogs

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How to Use the Blog Post Planning Template

Updated on November 23rd, 2019

How to write blog posts

I’m sure you know the anxious feeling when you open up a blank page and try to figure out what you’re going to write about.  It sucks doesn’t it?  Today I’ll teach you how to write blogs.

The motivation to write isn’t something that’s easy to come by, even for seasoned bloggers. But if you’re running your own business or managing a blog, you know the importance of keeping up a consistent blog schedule. So sometimes you don’t have a choice when it comes to producing content.…

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4 Comments
Blogging, How to


Posted on May 24, 2016 by Brendan Lister

What Google Really Wants To See [SEO Tips Video]

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Updated on November 23rd, 2019

What Google really wants

This is a guest video from Reload Media’s Brendan Lidster.

Here is the full transcript of the video:

Hi everyone. I’m here today to talk to you about Reload’s Philosophy on SEO.

Now, with over 200 ranking signals, it’s very easy to get caught up in the number of links pointing to a site or the number of times your keyword is on a page, or the number of keywords you can get stuffed into a title tag.  But here’s what Google really wants.…

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1 Comment
Guest Post, Search


Posted on May 20, 2016 by Adam Franklin

Call To Action by Ramit Sethi – Student review and sneak peek

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CTA by Ramit

Updated on December 14th, 2016

Following on from my recent post Business Copywriting – The power of writing great words I want to give you a quick behind the scenes tour of Ramit Sethi’s Call To Action program.

The Call To Action program is clean, beautiful, powerful and not overwhelming. The content takes you through the following modules.

  • START HERE
  • MODULE 1: Copywriting Mindsets
  • MODULE 2: Mind Reading
  • MODULE 3: Maximizing Email Subscribers
  • MODULE 4: Blog Posts
  • MODULE 5: Stories, Offers, & Hooks
  • MODULE 6: Email Funnels
  • MODULE 7: Sales Pages Part 1
  • MODULE 8: Sales Pages Part 2
  • BONUS MATERIAL

Each module also has a ‘vault’ full of case studies, scripts, templates and videos which are awesome.…

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1 Comment
Web Marketing
Copywriting


Posted on May 19, 2016 by Will Blunt

How to Use the Blogger Outreach Template [Step-by-Step Guide]

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How to Use the Blogger Outreach Template

Does it ever feel like you’re just spinning your wheels and making no progress with your online marketing?

When planning your content marketing and social media – whether you’re a small business, marketing consultant, or freelancer – one strategy that helps drive serious results is blogger outreach.

What exactly is blogger outreach?

Blogger outreach, or “influencer” marketing, is the process of getting in touch with others who have an already established following and can influence your potential customers.

Bloggers typically have a small but loyal community that drives more engagement than paid advertising.…

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3 Comments
Blogging, How to


Posted on May 18, 2016 by Adam Franklin

WMTW 129: Jason Leister the Incomparable Expert [Podcast]

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http://traffic.libsyn.com/webmarketingthatworks/Episode_129.mp3

Podcast: Play in new window | Download

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Updated on January 4th, 2017

“Each promise made and fulfilled, trust and credibility grows.” Jason Leister (Tweet this)

In this episode I talk to Jason Leister about being the expert and go to guy of your chosen niche.

Show-notes:

Key points

  • Jason is a direct response copywriter and also writes a daily email newsletter called “The Client Letter”.
  • He is the owner of the website IncomparableExpert.com.
  • Incomparable expert is about being the expert in your chosen field.
  • Identify clients and help them relieve their problem.
… Continue Reading
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podcast


Posted on May 17, 2016 by John Lincoln

How to Stop Cannibalizing Your Website Traffic

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How to Stop Cannibalizing Your Website Traffic

Updated on March 17th, 2019

There’s an insane amount of competition for web traffic out there already: don’t compete against yourself.

Web traffic cannibalization occurs when you send your audience in multiple directions rather than toward one clear destination. This can really hurt your bottom line, so here’s how to stop getting in your own way with web traffic.

Social media

Are you guiding your visitors to your site from social networks, or are you leading them away? It may seem wise to put social media buttons everywhere you can, but in many cases all you’re doing is helping people off of your site.…

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2 Comments
Web Strategy, Guest Post


Posted on May 15, 2016 by Adam Franklin

Business Copywriting – The power of writing great words

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Business Copywriting Power of Words

Updated on May 23rd, 2016


Over the last few years, friends and family have often asked “what is it you guys actually do?”

I usually give what I think is the simplest response.

I ask:
“Do you have a friend who owns a business or works in marketing?”

They will answer something like: “Yes, I do. My friend Laura runs her own business.”

“Well, we teach online marketing to people like Laura.”

If they express genuine interest to know more, I elaborate with “we help businesses like Laura’s attract more leads, clients and revenue via online marketing.…

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Web Marketing


Posted on May 12, 2016 by Will Blunt

How To Do SEO For A Website [Beginner’s Guide]

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How To Do SEO For A Website [Beginner's Guide]

Updated on March 21st, 2022

Understanding how to do SEO for a website is a crucial part of online marketing and your web strategy.

Why?

Because search engines send the most consistent and sustainable website traffic. Some reports suggest that over 60% of all web traffic comes from organic search results, compared to only a fraction from social media, referral sites and other channels.

This is massive if you want to build a business online. (Or you’re helping people do so as a consultant)

If search engine traffic is so important, the question then becomes… What are the major search engines actually looking for?…

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1 Comment
Search


Posted on May 10, 2016 by Elizabeth Harmon

How To Stay Organised With Social Media Checklists

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How To Stay Organised With Social Media Checklists (1)

Are you forgetting something? With so much going on in your business and a million and one tasks running around in your head, it’s easy to miss something important.

Creating a checklist is a great way to stay organised and productive. Not only can it help you save time, but it can also help avoid any last minute panics!

When it comes to your social media strategy, there’s a lot to do to help maintain your brand’s online presence. Social media managers have a busy schedule to get their many tasks completed.…

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Social Media, Guest Post
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