Social media has become one of the most powerful tools in China for brands to connect with the public and target customers.
Due to increasing competition and the fact that the Chinese have grown more accustomed to (and thus less impressed by traditional social media marketing) innovative strategies have become vital.
With over 550 million active users on ‘WeChat’ and over 500 million on ‘Weibo’ interesting marketing techniques can prove extremely fruitful.
Here are five innovative social media strategies that are proven to be successful in the mysterious orient.
1. Take Advantage of High-profile Incidents
Purposely made, overly constructed marketing campaigns have become less effective.…Continue Reading