June 2016 - Bluewire Media

Posted on Jun 30, 2016 by Will Blunt

How to Write an Effective Sales Email [Step-by-Step]

Did you know that 44% of salespeople give up on a lead after just one follow-up?

Which is a funny statistic, considering most sales – around 80% of them – require at least five follow-ups. Persistence can pay off.

Making a sale isn’t what most would call easy, but that’s why we have sales marketing strategies and multiple methods for nurturing prospects into customers.

Whether they’re a qualified sales lead or just an email subscriber, having an email sales sequence in place can increase your chance of closing more sales, and is a crucial part of your overall web marketing strategy.…

Posted on Jun 28, 2016 by Eti Nachum

How Influencer Marketing Boosts SEO and Grows Sales

Bloggers, vloggers, Twitter personalities, Instagram stars, and other types of influencers are great at spreading buzz and getting thousands of eyeballs on your brand.

But how exactly can brands benefit from influencer marketing? Can this type of marketing really improve SEO and even influence sales?

The proof is in the (statistical) pudding.

Bonus: Download the 33 free templates from Toby and Adam’s new book

The Staying Power of Influencer Marketing

According to 81% of marketers who have tried it, influencer marketing works as a way to boost your search performance and benefit your business.…

Posted on Jun 23, 2016 by Will Blunt

How to Market an Event Online [Step-by-Step]

How to Use the Event Marketing Template [Step-by-Step]

If you’ve ever produced events, planned a workshop, or volunteered at an event, you probably have an idea of the massive amount of preparation that goes into them.

But how much time do you think goes into marketing these events online?

Event planning is not for the faint of heart. It takes strategy, patience, flexibility, and a considerable budget to pull off a successful event that is well attended.

And if you ARE going to invest all that time and money into an event, don’t you want to make sure it’s a winner?…

Posted on Jun 22, 2016 by Adam Franklin

WMTW 133: Paul Greenberg from Deals Direct [Podcast]

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“To sell, you have to have your own brand.” Paul Greenberg (Tweet this)

In this episode I chat to Paul Greenberg about starting small, using different media marketing and NORA.

Show-notes:

Key points

Paul Greenberg is the founder of Deals Direct and also the author of the book Africa to the ASX.
He is known as the grandfather of Online Retail.
Selling with no profit but building a list of customers.
Used TV ads to build trust.
Continue optimisation with marketing.

Posted on Jun 21, 2016 by Benedict Brychta

7 Compelling Reasons to Use Micro-Interactions On Your Site

7 Reasons to Use Micro-Interactions On Your Site

You’re always striving to make your content more appealing than your competitors. For that reason, you’ve followed tips like these about how to be better. And no doubt that has helped.

But have you fully utilised micro-interactions?

Micro-interactions are those little moments when by using a piece of software a single interaction – like a click or a swipe – accomplishes another single action. On or off switches, those star ratings on Amazon, likes, and volume controllers are all examples.

And they are the difference between a smooth, intuitive and above all else effective website that does what it’s meant to, and a clunky nightmare that gets abandoned before it’s even fully loaded.…

Posted on Jun 16, 2016 by Will Blunt

How to Use the Guest Blogging Strategy Template [Step-by-Step]

If you’re looking to seriously enhance your web marketing strategy and build a following, you’ll want to consider guest blogging.

Guest blogging is more than just a traffic-building strategy; it’s about authority, credibility, leads and clout with your customers.

You are positioning yourself alongside experts in your industry and commanding the attention of your target audience on websites they already know, like and trust. It helps you “skip the queue” in the minds of your ideal prospects.

Guest blogging can be daunting though, the thought of writing more, especially when it can be a chore to come up with your own content.…

Posted on Jun 15, 2016 by Adam Franklin

WMTW 132: Chloe Thomas from Customer Manipulation [Podcast]

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“Clever ways of manipulating people…” Chloe Thomas (Tweet this)

In this episode I talk to Chloe Thomas about the 5 steps in customer relationships and all about marketing.

Show-notes:

Key points

Chloe is the author of 4 books and is the host of the podcast eCommerce MasterPlan.
She has a new book out entitled “Customer Manipulation”.
Manipulate the customer to their benefit.
5 different stages/levels of relationships with your customer:
1. Getting traffic to your website (marketing)
  - Shiner-like tactic
  - Target marketing
  - Get-found marketing
2. From casual visitor to signing up for your email list
3. From signing up to buying
4. Becoming a repeat buyer
5. Turning into a regular buyer

Nothing is ever finished, continue optimising.

Posted on Jun 14, 2016 by Cam Secore

How To Write Click-Worthy Content Titles Every Time

What does it take to write click-worthy content titles and define engaging topics?

Do you need a creative writer? Do you need data? Do you need an influencer sharing the content? Do you need top placement on a search engine for associated keywords?

In digital marketing, there is a sweet spot that includes a unique union of all of these things.

But, where do you start?

Revisiting the Wheel

It’s said that anything a person can say or do was likely said or done before.

(Natalie Portman in Garden State being the exception.)

However, knowing your general audience and their interests helps compose ideas and mark a place to start.…

Posted on Jun 8, 2016 by Adam Franklin

WMTW 131: Aaron Fifield from Chat with Traders [Podcast]

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“I’d rather over deliver than under deliver.” Aaron Fifield (Tweet this)

In this episode I chat to Aaron Fifield about his success on Trading and Podcasting.

Show-notes:

Key points

Aaron is the host of the podcast “Chat with Traders”.
He started the podcast out of “frustration”.
Main motivation on the podcast is to expand his network.
Sponsorship is the main revenue.
Measure the total number of downloads within the first 6 weeks.
Affiliate links do not interest Aaron.

Posted on Jun 7, 2016 by Dante Munnis

7 Extremely Useful Affiliate Marketing Tools to Raise Your Revenue

One of the most popular, and frankly wisest, ways of monetising your blog or website is through affiliate marketing.

Think about it…

As long as you follow some very basic best practices, the worst outcome of being an affiliate marketer is driving more traffic to your website. The best outcome is obviously making money when your visitors convert and become customers of your affiliate companies.

Unfortunately, without the right affiliate marketing tools it can be difficult. This is why the most successful affiliate marketers keep an arsenal of tools that help them maximise their efforts, and create a boost in their affiliate marketing related revenue.…