The more things change, the more they stay the same
Business is all about people.
In the long forgotten good old days (say 10 years ago) getting more clients was easy for small business owners. To generate more leads for your business, all you had to do was spend more money on advertising. Advertising agencies became rich and powerful by simply getting their clients to spend more money in the Yellow Pages or on TV and Radio.
Those days are gone forever.
There’s a Golden Rule about marketing:
“People do business with People they Know, Like and Trust”.…
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