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Monthly Archives: December 2016

Home / Archives for December 2016



Posted on Dec 29, 2016 by Roland Hanekroot

How Business Has Changed In The Age Of Social Media

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Updated on October 15th, 2019

The more things change, the more they stay the same

Business is all about people.

In the long forgotten good old days (say 10 years ago) getting more clients was easy for small business owners. To generate more leads for your business, all you had to do was spend more money on advertising. Advertising agencies became rich and powerful by simply getting their clients to spend more money in the Yellow Pages or on TV and Radio.

Those days are gone forever.

There’s a Golden Rule about marketing:

“People do business with People they Know, Like and Trust”.…

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Business


Posted on Dec 28, 2016 by Adam Franklin

Adam Franklin Bloopers

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Here’s a few bloopers and outtakes from my recent video recordings in Bondi.

Thanks for watching.

Videographer: Rachel Giddens @artistmakesart…

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Web Marketing


Posted on Dec 22, 2016 by Veronica Hunt

5 Social Media Marketing Tricks to Earn Millennials’ Loyalty

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Updated on December 24th, 2016

What is so special about millennials that marketers are building entire strategies for this target audience?

A 2015 report by the United States Census Bureau and the Pew Research Center revealed that millennials out number other generations, with 75.4 million people aged 18-34 compared to 74.5 million baby boomers and 66 million in Generation X.

This generation holds enormous opportunities for marketers: It’s estimated that millennials’ purchasing power will grow up to $200 billion by 2017.

Many marketing pros know that you can reach this generation through social media, but to earn millennials’ loyalty, you must engage in effective conversations.…

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Social Media, Social Media Strategy


Posted on Dec 7, 2016 by Adam Franklin

WMTW 143: Andrew Morello from Yellow Brick Road [Podcast]

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http://traffic.libsyn.com/webmarketingthatworks/143_-__Andrew_Morello_from_Yellow_Brick_Road.mp3

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Updated on January 4th, 2017

“One biggest mistake is doing everything by yourself.” Andrew Morello (Tweet this)

In this episode I talk to Andrew Morello about digital marketing and having online presence.

Show-notes:

Key points

  • Andrew is the winner of the show Apprentice.
  • He also serves as the business development manager at Yellow Brick Road.
  • He is an avid user of digital marketing.
  • Recommendations
    • Seek professional advice
    • Don’t be afraid of trying something
  • Be ready for criticism when you go online.
… Continue Reading
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