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Yearly Archives: 2016

Home / Archives for 2016 / Page 2



Posted on Sep 29, 2016 by Will Blunt

How to Manage a Company Social Media Policy

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Updated on May 6th, 2017

You’ve probably noticed… The modern workplace looks different than those of earlier generations.

Rigid policies around company culture have eased up, and we’re finding that even in corporate environments, less “uptight” office cultures can positively impact a company’s bottom line.

Social media is still a fairly new part of that culture for companies to consider.

If you are charged with establishing a social media policy or are managing a marketing team, you may be wondering whether you actually need something tangible in place to guide them.…

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2 Comments
How to, Social Media Strategy, Social Media


Posted on Sep 28, 2016 by Adam Franklin

WMTW 140: Greg Cassar – Digital Marketing Strategist Part 2 [Podcast]

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Updated on November 23rd, 2019

Greg Cassar Digital Marketing Strategist

“Cash flow is determined by your calendar.” Greg Cassar (Tweet this)

In this episode I finish off my talk with Greg Cassar about running a successful e-commerce business.

Show-notes:

Key points

16 Components for Creating the Perfect E-Commerce Business:

  1. Repeat purchases
  2. Demand
  3. Re-targeting
  4. Price
  5. Cost effective shipping
  6. Good Multi supplier chain
  7. Cost of goods sold
  8. Google and Facebook like it
  9. Good low refund products
  10. Passionate market
  11. Growing Industry
  12. Ability to upsell
  13. Product is consumed or re-ordered
  14. Content amplification
  15. Market has money and motivated to spend it
  16. Mind set

Profit Triad

  1. How to get more customers
    • Start with the store
    • Traffic
  2. How to get them spending more
    • Upselling
    • Post-purchase upsell
  3. How to get them buying again

Links mentioned

  • Collective.com.au
… Continue Reading
No Comments
Web Marketing, podcast


Posted on Sep 27, 2016 by Jimmy Rodela

3 Brutal Social Media Marketing Mistakes That Can Ruin Your Business

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It’s painful when your audience is passionately sharing that one social media mistake that you made. Especially when you’ve been sharing helpful and value-packed content for the longest of time.

The experience is incredibly traumatic, really.

This is particularly the case if the mistake you made can potentially lead to you losing a lot of business, or downright ruining the brand image that you’ve been carefully building up for years.

Allow me to share three real-life social media marketing mistakes that could ruin your business, and the lessons that you can learn from each.…

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2 Comments
Social Media, Guest Post, Social Media Strategy


Posted on Sep 22, 2016 by Adam Franklin

WMTW 139: Greg Cassar from The Collective Part 1 [Podcast]

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Updated on November 23rd, 2019

Greg Cassar – The Collective

“E-commerce is still in its very early days.” Greg Cassar (Tweet this)

In this episode I talk with Greg Cassar all about maximizing an e-commerce store.

Show-notes:

Key points

  • Greg Cassar is back on the podcast to talk about e-commerce.
  • E-commerce is the new trend in purchasing online.
  • It’s important to create and design your own brand name for your store.
  • 16 Components for creating the perfect e-commerce business:
    1. Repeat purchases
    2. Demand
    3. Re-targeting
    4. Price
    5. Cost effective shipping
    6. Good multi supplier chain
    7. Cost of goods sold
    8. Google and Facebook like it
  • Get the next 8 in part 2 of Greg’s interview.
… Continue Reading
No Comments
podcast


Posted on Sep 22, 2016 by Will Blunt

How Often Should I Post On Social Media and My Blog?

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Updated on November 23rd, 2019

How often to post on social media

How often do you post on social media?  This is a question many business owners and digital marketing consultants want to know.

Whether you’re just building out your content marketing plan, or you already have a library full of articles to share, putting together a well thought out content publishing rhythm will give your marketing strategy the direction it needs.

The truth is, you need a good foundation of consistently-published, high-quality content if you’re looking to stand out. That’s what your competition is doing.…

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3 Comments
How to, Content Marketing


Posted on Sep 20, 2016 by Robert Kramers

7 Untapped Link Building Methods & Strategies For 2016

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We’re well into 2016, and as ever the average link builder’s toolbox is a predictable thing:

  1. You write some content.
  2. You pitch and promote it.
  3. You hope the links roll in.

Site owners and SEO experts alike have their own variation on this familiar formula. A tweak here. An adjustment there. But for most, the link building process is largely homogenous; a link building process that requires a lot of time, work, and hope that the links roll in. No matter how well written your content may be.

So today we’re exploring ways to mix things up.…

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4 Comments
Guest Post, Search


Posted on Sep 15, 2016 by Will Blunt

How to Connect With Influencers in Any Niche

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Updated on October 14th, 2019

Connect with Influencers

“Your network is your net worth.” ~Porter Gale

Learning how to build your network and connect with influencers is not a new concept. In fact it has been the cornerstone of business for as long as it has been around.

I’m sure you’ve been to a networking event or conference, shaken too many hands, and passed out more business cards than you realised you had.

And no doubt you’ve learned how big changes like finding your next client, making a career move, or even starting your own business, are often supported by the friends, community and network that you have around you.…

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1 Comment
Web Marketing, How to


Posted on Sep 14, 2016 by Adam Franklin

WMTW 138: Meryl Johnston from BeanNinjas [Podcast]

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Updated on January 4th, 2017

“Understand what you do, and know who your market is.” Meryl Johnston (Tweet this)

In this episode I chat with Meryl Johnston about how BeanNinjas started and how it continues to grow.

Show-notes:

Key points

  • She is the co-founder of BeanNinjas.com
  • Recurring revenue and a team service delivered product lead to starting BeanNinjas.com
  • Get a better understanding of your customer’s problems to produce a product.
  • Get your ideal client and market specifically.
  • Get your customers to become advocates.
… Continue Reading
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podcast


Posted on Sep 13, 2016 by Rebecca Marie Crowe

How to Rapidly Build a Successful Instagram Account

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Instagram is FULL of celebrities with millions of followers, despite them only ever posting selfies. Comparatively, your own followers consist of a few friends and a random account you’re pretty sure is spam.

The same task of building and retaining followers can be especially tricky if you’re a business, but there are many ways you can utilise Instagram for this purpose. Then, when you’ve got your followers, you need to keep them interested – whilst also putting your business plans into action – to warrant the effort you put into Instagram in the first place.…

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1 Comment
Social Media, Guest Post, Instagram


Posted on Sep 8, 2016 by Will Blunt

How to Use the Content Marketing Sales Funnel Template

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Updated on October 16th, 2019

I’m sure you know how important content marketing is for lead nurturing – creating high quality content drives potential customers to your website and keeps them interested in what you have to say.  According to Marketing Profs, 71% of B2B marketers are using content marketing to generate leads.

But it can certainly feel like a guessing game sometimes, when it comes to understanding how your content can effectively build leads and convert sales. You can’t just throw an infographic up on your site and expect people to want to purchase services from you immediately after that.…

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14 Comments
Content Marketing


Posted on Sep 6, 2016 by Anthony Pistolese

6 Essential Habits Of Wildly Successful Intrapreneurs

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5 Essential Habits Of Wildly Successful Intrapreneurs

In the world of business, intrapreneurship is the new black. But just what is an intrapreneur – and how do you know if you are one?

Put simply, intrapraneurs are employees with the drive, innovation, self-confidence and creative, problem-solving approaches more commonly associated with entrepreneurs. Rather than operating in new-fangled disruptive start-ups they founded themselves, however, intrapreneurs function within an established corporation, innovating from the bottom up.

Are you an intrapreneur?

It’s this simple: do you have a burning passion to solve problems within the business you work for through innovation?…

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1 Comment
Business, Guest Post
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