The social media landscape in China is a fascinating and unique proposition for western companies looking to expand into the mysterious orient.
With over 650 million Chinese netziens online, the growth of social networks has been prolific. Domestic, Chinese companies dominate here due to state censorship and restrictions with traditional western platforms essentially being shut out of China.
The largest and most important platform in China is Tencent’s “WeChat” (Weixin). It boasts over 500 million users and has become the primary platform facilitating social interaction in the middle kingdom; it presents a major opportunity for savvy marketers.…
Continue Reading