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Monthly Archives: January 2017

Home / Archives for January 2017



Posted on Jan 26, 2017 by Adam Franklin

WMTW 146: Digital Marketing Tips [Podcast]

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Updated on November 10th, 2019

Digital marketing tips

“Get started with these digital marketing basics.” Adam Franklin (Tweet this)

Digital Marketing Tips

Show-notes:

Key points

5 digital marketing things to get right in 2017:

  1. Know your ideal buyer
    • Know your best buyer
    • Give the buyer-persona a name
  2. Uncover a lead magnet
    • This is the magic ingredient
    • Concise and simple
    • Share it online
  3. Set up a landing page for the lead magnet
    • Get their email address
  4. Build an email marketing funnel
    • Nurture them with content
    • Start simple and small, then build on that
  5. Spread the word
    • Spread it online, utilise social media

People mentioned

  • Neil Patel

Get in touch with Adam

  • Email him at Adam.Franklin[at]bluewiremedia.com.au
… Continue Reading
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Web Marketing, podcast


Posted on Jan 20, 2017 by Adam Franklin

My 3 Favourite Productivity Tools

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Adam Franklin - 3 Favourite Productivity Tools

Updated on November 10th, 2019

Here my 3 favourite productivity tools that I shared as part of the Productivity Success Summit which was hosted by Liam Austin.

The three tools that I couldn’t live without.

  • Firstly Trello
  • Secondly Evernote, and
  • Thirdly these things, industrial grade earmuffs.

#1. Trello

Trello I use to plan out all the content that I’m going to publish.

#2. Evernote

Evernote I use to keep track of all the ideas that come into my head so that they’re documented and I don’t forget them.

#3.

… Continue Reading
1 Comment
Web Marketing


Posted on Jan 19, 2017 by Bill Acholla

How to Execute a Pre-Outreach Campaign to Promote Your Blog Content

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how-to-execute-a-pre-outreach-campaign-to-promote-your-blog-content

Updated on October 14th, 2019

Why pre-outreach campaign is important

A story about a pre-outreach campaign.

Being a diehard Apple fan and a budding entrepreneur, Dan regularly wrote about Apple products for several platforms as a guest blogger.

Dan started his own blog about a year back where he shared reviews about Apple products. He wrote about his first-hand experiences, from unboxing to its functions, features, and more.

He has an ample fan following, and most of the readers are Apple fanatics, who especially love reading his unboxing posts.

It was back in September, 2016 when iPhone 7 was about to hit the market.…

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2 Comments
Blogging, Guest Post, Content Marketing


Posted on Jan 13, 2017 by Adam Franklin

Digital Marketing Tips for SMEs by Adam Franklin

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Digital marketing tips for SMEs

Updated on October 22nd, 2019

[Bondi Beach, Sydney, NSW, Australia]

Here is a short video with two digital marketing tips for SMEs and business owners. Thanks to Valiant Finance.

VIDEO: Digital Marketing Tips for SMEs

My two tips:

  1. Be found on Google.  Go to google.com/business and register your business so you can be found on the right hand side of Google results when someone searches for you.
  2. Be active on social media.  You don’t have to be on all the platforms, but getting start on LinkedIn is a good idea.
… Continue Reading
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Web Marketing


Posted on Jan 12, 2017 by Benji Lamb

How The Australian Tourism Industry Can Generate Leads Digitally From China

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Updated on November 23rd, 2019

Generate leads from China

The Chinese outbound tourism market is the fastest growing travel sector in the world. This article shows you how generate leads from China.

The rise of the Chinese middle class, higher standards of living, as well as increasing disposable income have all led to increasing outbound travel to a greater variety of destinations.

There are now 300 million Chinese tourists going on at least one international trip per year.

Visitors from China generated $8.3 billion in total expenditure in 2015. The Tourism 2020 Strategy estimates that China has the potential to be worth up to $13 billion in total expenditure by 2020.…

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Web Strategy, Guest Post


Posted on Jan 11, 2017 by Adam Franklin

WMTW 145: Franziska Iseli from Basic Bananas [Podcast]

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Updated on November 19th, 2019

Franziska Iseli from Basic Bananas

“Be in control of how people perceive you.” Franziska Iseli   (Tweet this)

In this episode I talk to Franziska Iseli about Position and Perception, and how it helps in business.

Show-notes: Franziska Iseli from Basic Bananas

Key points

  • Franziska is the co-founder of BasicBananas and co-author of the book “Perception”.
  • Marketing strategies
    • Positioning
    • Perception
  • Creating a good perception is fundamental for your business.
  • Create the image of your business and make sure it is perceived that way.
… Continue Reading
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podcast


Posted on Jan 6, 2017 by Adam Franklin

What I shipped in 2016

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This post originally appeared on Adam Franklin’s personal blog.

Each year (or at least most years), I share publicly, what I’ve managed to “ship” aka get out the door and share with the world. I share what went well and what didn’t go according to plan and where I’d like to improve.

Business

2016 was always going to be a different kind of year for Toby and me at Bluewire because Tobes decided to take a full time contract with one of our bigger private clients.  This shaped up to be a great experience for him, and also left me focussed on the two parts of the business that energise me the most.…

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5 Comments
Web Marketing


Posted on Jan 3, 2017 by Adam Franklin

WMTW 144: “How Do You Scale Influencer Outreach in a Non Spammy Way?” [Podcast]

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Updated on January 6th, 2017

“Have that direct relationship with the influencer.” Adam Franklin (Tweet this)

In this episode I answer a question from a podcast listener, Adithya Murali who is the content marketer at Techwyse. He asks, “How do you scale influencer outreach in a non spammy way?”  In today’s show I answer Adi’s question.

Show-notes:

Key points

Here are the stages to building a relationship with an influencer:

  • 1st stage
    • Identify the influencers in your industry
    • Find out what you can about them.
… Continue Reading
1 Comment
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