Posted on Mar 30, 2017 by Revel Gordon

How Good Should Leaders Aim To Be As Coaches?

I had a spirited discussion with a coaching peer and academic recently around just how good leaders should aim to be as coaches. It came as quite a surprise to both of us just how different our positions on the issue were.

My colleague’s view was that leaders should aim to be every bit as skilled at coaching as professional executive coaches. After all, coaching is a core leadership competency today, so why should leaders not aim to be exceptional coaches?

I agree that the best leaders are very effective coaches.…

Posted on Mar 22, 2017 by Adam Franklin

WMTW 150: Adele Revella author of Buyer Personas [Podcast]

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“What we need to know is exactly what is on our buyer’s mind.” Adele Revella (Tweet this)

In this episode I talk with Adele Revella about the buyer persona – how and what to know about your ideal buyers.

Show-notes:

Key points

Adele is the author of the book Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business, and the founder of the Buyer Persona Institute.
Specialised interviews with buyers will help you get their persona.

Posted on Mar 16, 2017 by Adam Franklin

What are digital marketing strategies?

Digital Marketing Strategies

Here’s my Facebook Live on the topic of…

What are digital marketing strategies?

It’s a whiteboard lesson, just like I teach in workshops. And, yes I know,the whiteboard is back-to-front at the start! But we fix that up once the actual whiteboard section starts at ~7:20mins.👍

Web Strategy Planning Template

Here’s the link to download the free Web Strategy Planning Template.

In this video, I cover the following questions. What are:

Digital marketing channels?
The best digital marketing tools?
Digital marketing campaigns?
The most useful digital marketing platforms?

Posted on Mar 9, 2017 by Lilly Perrott

How to Update Your Logo and Branding for Small Businesses

Whether your business has finally decided to upgrade its logo, or there’s simply more room in the budget for a facelift, you’re likely to find yourself with the somewhat challenging task of re-working and establishing the all-mighty ‘Re-brand’.

In order to avoid some slippery slopes other companies have fallen down, we’ve put together our top tips along with our own story for how to successfully update your business’ logo without losing sight of the brand’s image along the way.

Establish Who You Are and What You Want

First things first, you must ask yourself some core questions to establish the correct direction to head in.…

Posted on Mar 7, 2017 by Adam Franklin

How to run a digital marketing agency

Here is my Facebook Live on how to run a better digital marketing agency. Join our Bluewire Media page and get notified by our FB bot when I go live for our next session.

How to run a better digital marketing agency

In this session, I do live Q&A, and answer reader questions like:

How would you manage the content for a client? Do you just help set strategy and content, set up regular recording times etc and then help guide them and keep them accountable?
How do you get paid enough for the value we bring, converting enquiries into sales, coming up with more products/services for repeat business?

Posted on Mar 6, 2017 by Adam Franklin

WMTW 149: Dorie Clark author of Stand Out [Podcast]

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“You are only as strong as your weakest link.” Dorie Clark (Tweet this)

In this episode I talk to Dorie Clark about building a profile online as a recognised expert.

Show-notes:

Key points

Dorie is the author of two books, Reinventing You: Define Your Brand, Imagine Your Future and Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It .
There are 3 key categories to be known as a recognised expert:
- Content Creation
- Social Proof
- Network
Share your ideas to create authority
Be credible
Her 3-step process for building a following:
- Your close in network
- Building an audience
- Building a community