Updated on January 5th, 2020
How long should email subject lines for mobile be?
[Alexandria, Sydney, NSW, Australia]
VIDEO – Email marketing subject lines
TRANSCRIPT: Email subject lines for mobile
My name is Adam Franklin, and I’m the co-author of Web Marketing That Works. Now here’s an email stat that you may not know.
40% of emails are opened on mobile, where the screen can only fit 4-7 words in the Subject. (Source: Contact Monkey)
‘Mobile first’ subject lines
When you think about it, we carry our mobile phone in our pockets all the time, so it makes total sense that 40% of emails are opened on mobile first.…Continue Reading