In this video, I share a 2 minute tip on the power of email marketing, social media and autoresponders.
Here is the transcript:
Today, businesses use the email channel in several different ways that wasn’t possible 10 years ago. Firstly, we still send our broadcast emails, our newsletters, or what have you, we also send email autoresponders, or lead nurturing sequences, but the most powerful difference these days is that we can utilise email marketing in conjunction with our social media. Not only can we share the message of the email across Twitter and Facebook and Instagram and LinkedIn, but we can also do really powerful things like use Facebook remarketing, where we can actually upload our list of contacts from email into Facebook, and then those people can have messages shown to them in their newsfeed.…Continue Reading