Yearly Archives: 2018

This infographic is produced by Brian Mechem at Grin.

Did you know that tweets from influencers and brands combined can increase purchase intent by 5.2X? Before buying anything, people turn to blog reviews or social media.

This is where influencer marketing comes into play. It is one of the fastest methods of acquiring customers online. However, getting stellar results from your campaign requires effective planning.

Here are 10 influencer marketing strategies you should follow to achieve phenomenal results:…

If you’re a high-trust, relationship-based business owner selling high-ticket products and services, this may appeal to you.

Our best clients typically:

• sell high-ticket services ($10k+ annual customer spend),
• have valuable IP acquired over 10-20 years experience in their industry,
• have existing clients who love them and $250k+ annual revenue,
• have a strong personal and professional network.

And they want to scale via digital marketing.

Would you like us to work with you to get 10 qualified leads via LinkedIn?

I’m Interested

All the best,
Adam…

Here’s my video explaining the High Trust Marketing System that Toby and I have been working on with private clients.

It’s designed for “high-trust, relationship-based” businesses that sell “high-ticket products and services”.

It’s built on the 3 pillars of:
1. LinkedIn
2. Your IP (Intellectual Property) and
3. Email Marketing
When you combine these 3 pillars, this system will help you:

• stay ‘Top of Mind’
• develop ‘High Trust Relationships’
• and attract ‘Qualified Leads’

Finally, when these factors all come together and intersect, you are in a position to make ‘High Ticket Sales’.…

This is an infographic from our friends at Campaign Monitor.

As a marketer, you may be wondering where to invest your budget. After all, you want to get the most out of your marketing efforts. Are you wondering if you should focus on email marketing campaigns? Social media? Paid search? SEO?

While email marketing holds the highest ROI of any digital marketing channel, there are arguments to be made for investing in any one of these different digital marketing strategies. However, a smart marketer knows that the most powerful campaigns work across multiple channels.…

Here is my video from Barcelona explaining how to stay top of mind with LinkedIn.  Leave a comment on my video and we can connect.

I’ve created this new, free PDF called “LinkedIn Content Marketing Plan” because, in a nutshell, only 1% of LinkedIn users post their own content.

This means there’s a huge opportunity to stand out on LinkedIn and stay top of mind by sharing your insights and knowledge with your connections.

Here’s how:

The 3 main types of content to post on LinkedIn.

1. Post a text update
2.…

Follow this simple 10 minute daily plan to develop and nurture professional relationships on LinkedIn.

1 minute: Scan and accept connection requests

Definitely accept requests from people you know personally.

Then consider, “should I accept my other connection requests from strangers?” There are two things to consider.

• Firstly, the more connections you have, the more people will see your content, which is great.
• However secondly if you connect with complete strangers it’s not really an accurate representation of your network. Tricky.

We suggest accepting connections from people who write you a personalised message, who fit your target market or who are industry colleagues.…

Here’s my latest video on how to fill out your LinkedIn Profile properly.

It is so much more than an online resume, especially if you are in a business development or sales role.

1. Headshot: Does it look like you?
2. Name: Is it what people know you by?
3. Headline: Does it say what you do?
4. Summary: Does it explain who you help?
5. Background Image: Do you have one?
6. Contact Info: Can people reach you?
7. Custom URL: Have you reserved yours?

Here is the LinkedIn Profile Checklist  (1 MB – PDF, no opt-in required)…

If you want a simple 10 Minute Daily Plan for LinkedIn, follow this simple process.

You can download the template here (no opt-in required):  LinkedIn 10 Minute Daily Plan (307 KB – PDF)…

My video for the new Lead Nurturing (Marketing Funnel) Template.

My video is on why we need a lead nurturing process (aka marketing funnel) so people can get to know, like and trust you at their own pace, and they eventually become confident enough to do business with you.

**Please forgive the shakiness and background noise — I didn’t have my tripod and mic on me the that day but I couldn’t resist the Hong Kong view**

Download the Lead Nurturing (Marketing Funnel) Template. (no opt-in required).…

On Monday, I posted a 0:59min video to LinkedIn, Instagram and Facebook, and I asked Bluewire News readers to predict how they would perform on each social media platform…

After 4 days, these were the results

1st place: LinkedIn video: 5,944 views and 119 requests for the template
2nd place: Facebook video: 545 views and 23 requests for the template
3rd place: Instagram video: 289 views and 6 requests for the template.

Interesting hey…? After 4 days, LinkedIn by a mile, for me, but I think this would be the case for most high-trust, relationship-based professionals and business owners.…

Mobile-first indexing is the latest development in Google’s endless mission to make the internet more welcoming to mobile devices. Designed to rank search listings based on the mobile version of content, this update has paved the way for a mobile-dominated search economy.

Bracing yourself for the impacts of mobile-first indexing is an essential survival skill. If you’re not sure how to develop your website for optimum mobile engagement, these tips will help:

Emphasise Speed

Modern-day internet users aren’t the only ones with short attention spans. In January 2018, Google announced that it would start using mobile page speed as a ranking factor in search engine results (this update will launch in July 2018).…