Updated on March 19th, 2019
Here’s my latest video on how to fill out your LinkedIn Profile properly.
It is so much more than an online resume, especially if you are in a business development or sales role.
1. Headshot: Does it look like you?
2. Name: Is it what people know you by?
3. Headline: Does it say what you do?
4. Summary: Does it explain who you help?
5. Background Image: Do you have one?
6. Contact Info: Can people reach you?
7. Custom URL: Have you reserved yours?…
If you want a simple 10 Minute Daily Plan for LinkedIn, follow this simple process.
You can download the template here (no opt-in required): LinkedIn 10 Minute Daily Plan (307 KB – PDF)…
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My video for the new Lead Nurturing (Marketing Funnel) Template.
My video is on why we need a lead nurturing process (aka marketing funnel) so people can get to know, like and trust you at their own pace, and they eventually become confident enough to do business with you.
**Please forgive the shakiness and background noise — I didn’t have my tripod and mic on me the that day but I couldn’t resist the Hong Kong view**
Download the Lead Nurturing (Marketing Funnel) Template. (no opt-in required).…
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After 4 days, these were the results
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Updated on May 22nd, 2018
Mobile-first indexing is the latest development in Google’s endless mission to make the internet more welcoming to mobile devices. Designed to rank search listings based on the mobile version of content, this update has paved the way for a mobile-dominated search economy.
Bracing yourself for the impacts of mobile-first indexing is an essential survival skill. If you’re not sure how to develop your website for optimum mobile engagement, these tips will help:
Modern-day internet users aren’t the only ones with short attention spans. In January 2018, Google announced that it would start using mobile page speed as a ranking factor in search engine results (this update will launch in July 2018).…
The internet holds a wealth of information, has literally billions of users worldwide, but also contains some really interesting facts and statistics. For example, half of the U.K.’s population would be willing to receive their online shopping via drone. This information may seem strange, quirky even, however, it’s relevant in one form or another.
Whether you’re an internet user, website owner, or run a business online, it’s important to know what’s ‘going on’ around the internet, what’s trending, and what’s not. In order to help you succeed in 2018, we’ve put together a helpful and interesting selection of internet facts and statistics for you to gawp at, and share with others!…
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Updated on July 14th, 2019
It should have rolled out in your account but if not, stay tuned, it will be with you soon.
It’s got a few changes you’ll notice. The main thing is your headshot and location is over to the left, rather than centred and your company and university has been elevated up above your contact info, which is also more prominent.
It should be less than 2 years old and people should be able to recognise you when you walk into a meeting — I’ve been guilty of this on social media so I’ve just updated my headshot to a 2018 pic.…
Continue ReadingWhile web marketing is often the first discussion we have with clients when it comes to web strategy, marketing is the thin edge of the wedge when it comes to creating value for businesses on the web. What about recruitment, customer service, communications, business intelligence, accounting, financial modelling, bookkeeping, note-taking? There are so many tools now available to make life easier and create much more value for businesses in all of these areas.
At Bluewire Media, we’ve moved towards web based products and the cloud. Why? For 3 reasons:
Anticipating customer’s needs is among the most important challenges for businesses. “It’s getting more and more difficult for me to understand my customers… I’m wondering if it’s the same for our competitors, or is it just us…” – Business coaches often hear this phrase from their clients.
No one can really say for sure how many businesses fail to recognize the needs of their target audience, but the fact that 8 out of 10 companies fail in the first year gives some idea. Of course, not every business fails because of this particular reason, but it’s very likely that it is among the top three.…
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Updated on April 18th, 2018
Here is a short video about the Negative Comments Response Template. As you can see there are 6 categories of negative comments, and each requires a different type of response.
Get your copy of the template here (no opt-in) or opt-in and get my free training.
Thank you. Feel free to come and connect with me on LinkedIn (and mention you read the Bluewire blog!)
Thanks…
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Updated on October 22nd, 2019
Will Bernard is a marketing strategist who shares tips related to web marketing, small business growth, online marketing, and sales.
Small business owners have a variety of marketing options at their disposal, including such tried and true techniques as business flyers, TV or radio spots, networking and even billboards. Not to mention simple things like a good logo and branding.
It’s the 21st century, though, and if you’re not exploring the broad world of web marketing, you’re missing out.…
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