Yearly Archives: 2019

[Go Between Bridge, Milton, Queensland]

Today’s question:  “What do I do with my ideas?”

VIDEO

TRANSCRIPT

G’day, it’s Adam Franklin, and today I want to talk to you about ideas. Now, ideas are easy.

I don’t know anybody who doesn’t have plenty of ideas about their marketing, or their business, or their life. In fact, I find ideas easy. They don’t have to be good ideas, but I’ve got a whole backlog of ideas in my Trello board. And what I find really difficult is actually picking an idea, picking an idea that I’m going to implement.…

[Go Between Bridge, West End, Queensland, Australia]

A question I’m asked in “what would you do if you were just starting out in business with no clients?” Here’s my answer:

VIDEO

TRANSCRIPT

Hello. It’s Adam Franklin. And the question today is “what would you be doing if you were starting out and you were looking to build your client base?”

Now, if I was starting out in business, doesn’t really matter what business, I would be looking up the people that I would want to work with. I would actually be creating a dream 100 list of clients, I’d be looking them up online, through Google, through LinkedIn, through Facebook, and actually identifying the companies I want to work with, and then the people within those companies.…

[West End, Brisbane, Queensland, Australia]

“How much time do I need for LinkedIn?”

VIDEO

TRANSCRIPT

G’day, it’s Adam Franklin, and today I want to talk about a question that I’m often asked, and that is “how much time do I need to allocate to this stuff to make it work?”

Normally people are time poor, and they are wondering how do I find the time to actually do this digital marketing stuff and see results?

And it’s a difficult question to answer in some respects, because look, we’ve all got 24 hours in a day, it’s just how we choose to use them.…

[Urban Property, Paddington, Queensland]

“How can real estate agents can get more listings with content marketing & social media?”

VIDEO

TRANSCRIPT

Hey guys, Adam Franklin here. I’m just in an Urban Property in Paddington.

I’ve been speaking with some of the agents here about how to utilise content marketing and social media to get more listings.

Now just at a high level some of the stuff that I want to share with you is the importance of connecting with the right people, whether that’s through LinkedIn or Facebook or Instagram and sharing useful knowledge.…

[Paddington, Brisbane, Queensland, Australia]

At the most basic and effective level, there is a simple question that will yield great testimonials every time.

It is:  “When you are having a casual conversation with a friend tonight how would you explain the most valuable thing you’ve learned today, and what are you going to implement?”

VIDEO

TRANSCRIPT:

G’day, it’s Adam Franklin, and today I want to talk to you about a framework for getting good quality testimonials. Because a lot of the time when we do solicit testimonials, people don’t really know what to say, and so they put these testimonials that aren’t as compelling as they could be.…

[Paddington, Brisbane, Queensland, Australia]

QUESTION

I’m asked “How should I approach LinkedIn Recommendations vs Google Reviews?”   My answer is here:

VIDEO

TRANSCRIPT

G’day it’s Adam Franklin and in the last episode I spoke to you about getting social proof through Google Reviews. Now, LinkedIn endorsements are quite similar and people often ask me, “Do we approach these in the same way? Should I be going out and getting a whole bunch of LinkedIn recommendations and endorsements?” My answer is focus on the Google reviews because that provides social proof that’s going to show up in search results for your company and for your individual name.…

[Paddington, Brisbane, Queensland]

The power of Google reviews and how to get them!

VIDEO

TRANSCRIPT

Hi, it’s Adam Franklin. Today’s video is all about social proof, particularly via Google reviews. Now, if it’s not something that you’re actively collecting from your customers and subscribers, then it’s something that I recommend you start straight away. So, technically how you do it is you go to google.com/business and you can then register your company. Or even if you’re an individual, register yourself as an individual on there and you’re going to validate your actual physical address.…

[In the car, Brisbane]

Here’s how we can pay it forward online!

VIDEO

TRANSCRIPT

Hi folks, Adam Franklin. And I just want to share with you the concept that we often apply in real life, which is paying it forward with no expectation of anything in return. And, look, this is so effective in real life and it also obviously applies online.

It’s often people, when you’re reaching out to strangers particularly in a marketing sense or a networking sense, in the back of our mind there’s always what does this person want from me?…

[Herston, Brisbane, Queensland, Australia]

“How can I sell more online and be more effective with my marketing?”

VIDEO

TRANSCRIPT

Hey folks, it’s Adam here. A couple of things I want to cover today in terms of your marketing is to remember to articulate to your prospects where they are at the moment and then where you want to actually help them get to, because oftentimes we’re too busy often promising the dream, which is good. But we also need to make sure that we’re clearly demonstrating that we understand where they’re at now, what problems they’re facing, what’s keeping them up at night, as well as their goals and aspirations and where they want to get to.…

[Rosalie, Brisbane, Australia]

“What is the difference between digital marketing and advertising?”   Here’s my thoughts:

VIDEO

TRANSCRIPT

Good day, it’s Adam Franklin and the question I would like to talk about today is the difference between marketing and advertising. Now, at a high level, in my opinion anyway, advertising is just one component of marketing which is the bigger picture. But, let’s really look at it through the lens of digital.

So with marketing, I consider that to be say content marketing where you’re creating an asset versus advertising which is anything that you’re paying for the privilege of.…

[New Farm, Queensland, Australia]
“What can I do to get a quick win in LinkedIn?”

VIDEO

TRANSCRIPT

Good day. It’s Adam Franklin, and the question I want to answer today is one that I’m asked a lot, and that is, what’s something that I can do that’s going to get me a quick win? And the answer to that is to think about people that you’ve worked with over the last, say, five years. The people may not even be at the same company, but go back and connect with them via an email or a LinkedIn message, and just reconnect.…