Updated on December 27th, 2019

Customer Online Reviews:

How They Can Make or Break Your Company’s Reputation

According to research published by Fan & Fuel, 92% of consumers hesitate to make a purchase if there are no customer reviews, while 97% say customer reviews factor into their buying decisions. This data illustrates the importance of customer reviews. Say you’re interested in registering your company on a business directory. It goes without being said that it’s nearly impossible to control every aspect of a customer’s experience, so you may get the occasional negative review.…

How to rank videos on YouTube

Here’s the thing:

We’re officially in the age of video, and if your brand isn’t on YouTube publishing content, you’re hurting your business.

The fact is, more companies committed to video this year, and because it’s a crowd-puller, there’s little chance that they won’t double-down.

Sure, YouTube is competitive, and while getting in front of your audience can seem almost impossible, it’s not if you know how to optimize your videos to rank on YouTube.

In this blog post, I’ll show you how to do just that.…

The competition on Twitter is stiff. Everyone is working to promote their brand to the largest audience at all times, and it takes enormous amounts of effort to cultivate a brand that really stands out from all the rest. Twitter has a unique capacity to let creators build a brand and form an audience, since it has 330 million monthly active users. This user base lends plenty of room for growth, and if you continue reading, you will learn the best ways to grow your following on Twitter.

No need to be discouraged by the intimidating size of Twitter’s platform and how crowded it can feel.…

[Brisbane River, Queensland, Australia]

Here’s what we discuss on our walk and talk meetings, and our agenda.

VIDEO – Walk and Talk Meetings

TRANSCRIPT: Walk and Talk meeting agenda

Hey, folks. It’s Adam Franklin.

Tobes and I are just on one of our weekly walk and talks. Thought this is a beautiful spot of the river, so let’s just share, I guess, some of the stuff that we’re talking through and why.

Walk and talk meeting agenda

What we like to do is pick a topic or pick some of the things that we want to discuss, certainly client- and business-related, but today we’re talking through one of the books that Toby’s been reading on the weekend called Never Split the Difference.…

Updated on March 8th, 2020

[Anzac Square, Brisbane, Queensland, Australia]

There’s been a lot of discussion about LinkedIn engagement pods, and here’s my take.

VIDEO: Why I don’t like LinkedIn engagement pods

TRANSCRIPT: LinkedIn Engagement Pods

Hey, folks! It’s Adam Franklin.

Today, I want to talk about the concept of engagement pods on LinkedIn. Now, I’ve had a lot of private discussions with a whole bunch of clients but also industry peers on this topic, and the, I guess the responses have been varied.

My point of view

I just wanted to articulate my point of view.…

Updated on February 26th, 2021

[Green Wallet HQ, Surry Hills, NSW, Australia]

Here’s an interesting story about being called out for my LinkedIn profile headshot being out of date.

VIDEO – Why your LinkedIn Profile Headshot is so important

TRANSCRIPT:

Today I wanted to talk to you about the importance of your LinkedIn profile headshot.

The mistake I was (rightly!) called out for…

Now, it turns out, last week I broke one of my own rules of LinkedIn, and that is not having an up-to-date headshot. Turns out, somebody at a business function was looking out for me but didn’t recognise me based on my headshot on LinkedIn.…

Get to SEO ‘Position Zero’

For many businesses and site owners, the first page is the holy grail.

There’s even a running joke that Neil Patel mentioned in his blog which goes like this:

Where do you bury something so that people won’t find it? Answer: page 2 of Google.

Sure, it’s funny. But it holds some obvious truth to it.

Whenever you search and don’t find the answers, you don’t go for the second page (unless you’re desperate).

You rephrase your search terms, that’s what you do.

Site owners know this fact pretty well.…

How to Win Business From Your Website

Image by Photo Mix

There is no arguing that traffic is the lifeblood of every website.  It provides a stream of visitors and ultimately new clients for a business. It goes without saying that if you’re not on the first page of Google you need to improve the visibility of your website. A first-page ranking will increase in the number of visitors to your site. It also provide more opportunities to convert those visitors to clients. At a high level, this is ultimately how you win business from your website.…

Updated on December 2nd, 2019

[Anzac Square, Brisbane City, Queensland]

Today’s Question via Quora: How do consultants scale themselves?

VIDEO – How do consultants scale themselves?

TRANSCRIPT:  How do consultants scale?

The question I want to answer the day is how do consultants scale themselves? A typical challenge with being a consultant is that there’s only one of you, and often you’re trading time for money. Now, the way to overcome this is … Well, there’s many different steps.

#1: Create a digital version of yourself (via online courses, videos and resources)

The first is whilst there is only one year for sure and you’re the subject matter expert and the consultant, what you can do is record videos and write articles and share your IP through a number of different digital channels so that the digital version of you can be doing a lot of the heavy lifting.…

Social Media Marketing Strategies

As a business, you have to understand that social media is here to stay.

So, if you still have not optimized your social media presence, you still have the time. Not to mention that its benefits are all worth the effort.

There are a lot of benefits in cultivating your brand on social media like boosting your customer service, letting you communicate with prospects on a more personalized level, engaging your followers, building the authority of your brand, and driving traffic to your site.

In this post, we’ll talk about the top social media strategies that will help your business grow.…