Yearly Archives: 2019

I was interviewed by my friend Frank Bria on his podcast show.  We discuss the changes I’ve made to my Bluewire Coaching Program and how I have launched and refined the model.

In this episode I talk to Adam about his work with professionals and getting them online. He discusses the adjustments to his business model and program that helped him finally dial in the service model.

Adam Franklin is the bestselling author of the book Web Marketing that Works. He operates his business from Brisbane, Australia.

http://www.bluewiremedia.com.au

You can listen as a podcast on Frank Bria’s website or watch below.…

[Woodford, Queensland, Australia]

An interesting concept that I got introduced to recently was the idea of splitting your marketing and business activity into seasons. Here’s what I discovered.

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TRANSCRIPT

Hey folks, Adam Franklin. Just on my run actually, and I just wanted to take the time to share what I’ve been reflecting on after the two or basically three day, sort of get in the flow retreat at the Gold Coast recently. One of the things that resonated was this concept of being … it was from an athlete that was one of the speakers that said, “You can’t always be in finals.…

[QT Hotel, Surfers Paradise, Queensland]

Here are my reflections on “how to get into a flow state” at the conclusion of the Flow Retreat on the Gold Coast that was put on by our friends at Dent Global.

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G’day folks, it’s Adam Franklin.. Now, today’s video is not really to do with marketing, it’s more about the things I’ve learnt from this retreat at the Gold Coast, all about flow state, so how you can get into that state, different approaches for doing that.

Part of the pre-reading for this retreat was a book called Stealing Fire, which I listened to on Audible, and that was a good primer for the event.…

[QT Gold Coast, Queensland, Australia]

I did a 2 min ice bath following the Wimhof breathing technique. This was part of the “Flow Retreat” I did recently.

Here’s what I learnt:

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TRANSCRIPT:

Hi, guys. It’s Adam Franklin. I’ve actually just done an ice bath. It’s part of an activity for this weekend retreat that I’m on, or during the week retreat, I should say, and the ice bath is something that I’ve never done like this before. We actually submerged ourselves for two minutes. The initial reaction was super restricted and fearful, and it hurts and everything else, but then what the instructor was getting us to do is just breathe really slowly.…

[QT Hotel, Surfers Paradise, Queensland, Australia]

This is a question I’ve seen various experts tackle with different approaches. Here’s my take on:
“What should you put on your LinkedIn Headline?”

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Hey folks, it’s Adam Franklin here on the Gold Coast, and today I want to talk about what to put on your LinkedIn headline. So this is the bit that goes underneath your name, that kind of says who you are and what you do. And I’ve heard quite a few different takes on this from various people who I respect and admire, and so I just wanted to add my 2 cents to the discussion as well.…

[Victoria Park Golf Club]

The question today is: “What is LinkedIn Marketing?”

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Hey folks, it’s Adam Franklin. The question today is, what is LinkedIn marketing? Because a lot of the time, we talk about LinkedIn marketing, but what does that actually involve? So, to me, LinkedIn marketing consists of a few different parts.

First is to actually just get your LinkedIn profile up-to-date, so that you’re putting your best foot forward when people come and look at your site, because after all, people are going to be looking at your name when they hear of you, before they engage you, and the search result that’s going to come up, probably first, definitely second, is your LinkedIn profile, so that’s the first component.…

[Victoria Park Golf Club, Herston, Brisbane, Queensland, Australia]

The question I address today is “How do I come up with content ideas?’.  Here’s my answer.

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Good day folks, as you know, I’m doing this hundred-day challenge, doing a hundred videos in a hundred days. And a lot of people have asked me, how do I think of what to say each time? And it comes from a variety of inspirations.

So, the first is obviously reader questions or client questions. So I’ll often record a short video after meeting with a client or getting an email response from a reader.…

[Paddington, Brisbane, Queensland, Australia]

I’m often asked, “How can I do digital marketing if I am shy?” Here’s my answer:

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The question I want to talk about today is how to do marketing if you’re a shy person, and doing things like these videos or even writing blog articles is too daunting or too overwhelming or not really a natural thing for you to be gravitating to, and that is a lot of people. So, yes, let me discuss that today.

I’m a shy person often, but obviously, I do these videos, but if I was actually not wanting to put myself out there, what I would be doing is going under the radar.…

[Brisbane CBD, Queensland, Australia]

I’m often asked, “Can (and should) digital marketing be automated?” Here’s my take.

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G’day folks. The question today is can digital marketing be automated? Now, the short answer is yes, but the second part is should it be? And look, some parts should be automated, some parts shouldn’t. I think there’s a lot of opportunity obviously to automate the basic stuff, like if I do an email broadcast to my 30,000 subscribers I’m going to do that manually one by one. I’m going to use an email marketing software platform to automatically send it off.…

[The Gap, Brisbane, Queensland, Australia]

The one thing I recommend we all do is take the time “to see” people in your community rather than just want everyone to see you!

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G’day, it’s Adam Franklin.

One of the things I want to talk about today was inspired actually by an email newsletter that I got from my friend and mentor, Chris Brogan. It was all about the intent behind marketing. And his point, I think, was that we all want to sell more stuff and be seen and all of those types of things with our marketing, but in actual fact, people will only respond once they feel seen and heard themselves.…

[Go Between Bridge, Milton, Queensland]

Today’s question:  “What do I do with my ideas?”

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G’day, it’s Adam Franklin, and today I want to talk to you about ideas. Now, ideas are easy.

I don’t know anybody who doesn’t have plenty of ideas about their marketing, or their business, or their life. In fact, I find ideas easy. They don’t have to be good ideas, but I’ve got a whole backlog of ideas in my Trello board. And what I find really difficult is actually picking an idea, picking an idea that I’m going to implement.…