Flagship Content and Lead Magnets
[Paddock Cafe, Burleigh Heads, Gold Coast, Queensland, Australia]
In my Client Intensive Workshop, I explained the difference between flagship content and lead magnets. I also realised I often use the phrases interchangeably when in fact their is a significant difference between them.
Video: Flagship content vs lead magnet
Flagship Content is:
– something you are known for
– so valuable that people would pay you for it if you asked
– it’s often a “20,000 foot helicopter” view.
– you gift it to the world.…