Updated on June 1st, 2019
[Brisbane CBD, Queensland, Australia]
One really valuable thing we’ve done with our email database at Bluewire is move from single opt-in to double opt-in. This video explains the transformation.
G’day, it’s Adam Franklin. And today I want to talk you through some of the email marketing wins that I’ve stumbled across this year.
So the main win, the big win, has been, actually, moving from a single opt-in subscriber list to a double opt-in process. So double opt-in means that they sign up for something.…Continue Reading