Customer Online Reviews:
How They Can Make or Break Your Company’s Reputation
According to research published by Fan & Fuel, 92% of consumers hesitate to make a purchase if there are no customer reviews, while 97% say customer reviews factor into their buying decisions. This data illustrates the importance of customer reviews. Say you’re interested in registering your company on a business directory. It goes without being said that it’s nearly impossible to control every aspect of a customer’s experience, so you may get the occasional negative review. Given that all your reviews might not be glowing 5-star reviews, does that necessarily eliminate the benefits of customer reviews entirely?…
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