Q&A: Why would I pay for monthly SEO services?

[Paddington, Brisbane, Australia]

VIDEO: Should I pay for monthly SEO services?

Today’s question is:

Should I pay for monthly SEO services?

TRANSCRIPT

Hello. Today’s question on the ask Adam anything series. Is this one from Jane Hillsdon. Thanks for the question, Jane. So look, the question is, Hey Adam, this is for your ask Adam, anything series. Does anyone even use monthly SEO services anymore? If you had a solid Google ad campaign in place, and you were optimizing your website for SEO with relevant updates, what would be the reason to also pay for monthly SEO services?…

Video SEO for Higher Rankings

Video content creation and promotion have been in marketing trends since the late 2000s. YouTube has turned into the second largest search engine; Google has added the video tab; and, modern users can’t imagine browsing the internet without seeing videos there.

But here goes the problem:

Such a video ubiquity makes it close to impossible for marketers to get high rankings in Google.

The point at issue is the universal search results, not the video tab. While all websites can get their videos indexed in the tab, only a few win top places in SERPs.…

(Free) keyword research tools

[Darlinghurst, Sydney, NSW, Australia]

VIDEO:

TRANSCRIPT

Today’s question is:

“What are my favourite free keyword research tools?”

Let’s take a look at how I approach finding topics to talk about on videos, or to blog about on my blog.

Well, first of all, I encourage you to start with a real simple approach, which is just address questions that you’re asked all the time, whether by prospects, or clients, or if you’re really not sure what to talk about, go to websites like AnswerThePublic.com or Quora.com.

Once you’ve got the high-level topic of what you want to talk about, then I like to use free keyword research tools, and there’s four that I use.…

Updated on July 6th, 2020

Influencer Marketing Myths

Influencer marketing isn’t just an outlier strategy anymore.

It’s quickly winning the vote of confidence from marketers. In fact, 60% of marketers said that they ran 1-5 influencer campaigns in 2019. Furthermore, 16% of them had a campaign that was always-on.

By collaborating with influencers, you can boost your sales, online visibility, and brand awareness. If you are not leveraging it yet, it’s time to jump in on the trend.

Skeptical about it?

There are a lot of myths around influencer marketing floating around.…

Updated on July 1st, 2020

Using Cold Video Outreach for Leads

While most of the content delivered through digital marketing is written, video is gaining ground as a favored marketing medium. Compared to 2015, when just 78% of marketers considered video an important element of their campaigns, over 92% of marketers placed importance on video in their marketing campaigns.

Using videos in your digital marketing campaigns will help you connect with your audience fast. It’s why the big advertising bucks are reserved for Television. However, you can also use video in other more traditional parts of your business.…

Updated on July 6th, 2020

Reframing rejection on LinkedIn.

[Paddington, Brisbane, Australia]

VIDEO: How to handle rejection on LinkedIn

Today’s question is:

TRANSCRIPT

Today’s question is, how do you deal with rejection on LinkedIn?

It’s a very common question from my coaching clients. I understand why you might be feeling this way, because when we reach out to people, when we put content out into the world, there’s a very real chance that you’re going to get:

• a “no,”
• you’re going to get silence,
• you’re going to get ghosted.

Feeling a sense of rejection on LinkedIn – and ho to reframe it

It’s very natural to feel a sense of rejection when this happens.…

If you’re thinking – who reads emails today? According to recent metrics, the average open rate is between 20-30%. Almost everybody has an email account and most of us check our inbox once a day. With those numbers, you may rethink your beliefs about email marketing.

There’s no doubt that email marketing is still one of the most affordable and cost-effective marketing strategies even for a small online store. It is one of the pillars of digital marketing Compared to other marketing forms out there like social media marketing and pay-per-click ads, it still beats others as it can reach customers directly.…

Updated on June 25th, 2020

Why is marketing important?

[Cargo Wharf, Melbourne CBD, Victoria, Australia]

VIDEO:

Today’s question is:

“Why marketing is important to me?”

TRANSCRIPT: Why digital marketing is important to me

Hey there, it’s Adam Franklin. And in this video, I just want to share why marketing is important to me.

And to share, I guess, my philosophy and my approach to it because I understand that there’s lots of different approaches out there, some of which rub me the wrong way, others don’t, and I’ve chosen to emulate the types of marketing and the types of communication that have resonated most with me.…

Digital marketing is an in-demand skill. According to this report, there are approximately 174,000 job postings for digital marketing positions.

However, the field is competitive, so making a spot for you on a digital marketing job will not be easy. The job is a dream career for many candidates because it gives you flexibility, high earnings, and it utilizes creativity.

Do not fret – there will always be competition. We are here to show you how to distinguish yourself from other candidates and land you a job in digital marketing.…

How do I SEO my website?

[Little Collins St, Melbourne CBD, Victoria, Australia]

VIDEO: Website search engine optimisation (SEO)

TRANSCRIPT: How to do website search engine optimisation (SEO) yourself

Today’s question is:

“How can I SEO my website?”

There’s two factors to consider:

1. On-page SEO and
2. Off-page SEO.

On-page SEO

Let’s start with on-page SEO which means anything that you do on your own website in order to optimise it for Google.

The thing to keep in mind here is that we’re actually trying to give signals to Google so that it knows what each particular page on our website is about.…