How to write your next article faster

Time. It’s something we can’t buy, stockpile, or earn back. It’s like those annoyingly productive people say: we all have the same 24 hours in the day.

Finding time is one of the biggest challenges for marketers, especially when it comes to writing high-quality content. I’m going to share seven techniques I use to save a heap of time when I’m writing articles and blog posts for my clients.

But I’m not talking about cutting corners or missing steps out completely.

These tips will save you time without compromising quality.…

How to do off the cuff videos

[Cargo Wharf, Melbourne, VIC, Australia]

VIDEO: Off the cuff video framework

TRANSCRIPT:

Today I’m going to talk you through a simple framework for doing off the cuff videos just like this.

And it’s from my friend, Alexi.

Before I had this framework, I would often think about what to say, and it would kind of just do my head in a little bit. Then I realised that if I just kept a list of topics, then that would be a very easy system, because I could just look at the topics, when I was about to shoot a video, and know what to talk about.…

Updated on December 29th, 2020

If you have an online presence, you probably have a blog. There are over 600 million blogs on the web today and 1.7 billion websites. Many of these sites are producing content on a daily, weekly, or monthly basis.

Google processes 5.8 billion searches daily, and the top 3 results on a search engine results page (SERP) take over 75% of all clicks. If you don’t improve your search result ranking, you risk being buried behind hundreds of competitors and missing out on all that traffic.…

Updated on November 5th, 2020

Why Security Matters

Technology is advancing at a rampant pace, and businesses are taking advantage as they create corporate websites to sell their products or advertise their services. However, while the impact of technology has been overwhelmingly positive, there are concerns, especially when it comes to cybercrime. If a business is either partially or completely online, it can be hacked, so every company needs to be on guard.

This is especially important for small business owners. Many of them may not be overly concerned about security at first, but in reality, they are often more at risk than the big corporations.…

Updated on November 5th, 2020

Creating high-quality content is important for making users and readers happy and for gaining high ranks. Yet, content marketers know that consistently coming with valuable content is a difficult and resource-consuming process. That content needs to be distributed across multiple channels, with the list ever-growing.

The pressure is further amplified when you have limited time and a small team.

What happens here is that we have different preferences when it comes to consuming content. Some are visual learners, others prefer consuming audio content and many (like me) prefer reading.…

Updated on November 5th, 2020

Content Pruning to Improve SEO

Does your site have web pages that aren’t getting any visits?

Having a massive archive of content on your website or blog is great. But you need to look beyond just the number of posts on your website.

Photo by Green Chameleon on Unsplash

As a marketer, your website needs to have content that offers value to the readers, drives traffic to the site, and helps you rank better.

That doesn’t happen by accident.

For this, you need to regularly update the content on your site.…

Scripts to start a conversation with your LinkedIn contacts

[Brisbane, Queensland, Australia]

VIDEO: Conversation starters for LinkedIn

Script framework to start a conversation on LinkedIn

TRANSCRIPT:

How do we start a conversation on LinkedIn?

This normally happens, or it’s meant to happen, once somebody has accepted our connection request, but unfortunately, most people just leave it there and never actually initiate or engage in a conversation.

So, we need a few go-to scripts to kick things off.

What should we say as conversation starters for LinkedIn?

Version 1

Now, one of the frameworks you might like to try is this:

“Hi_____,

Thanks for connecting.

Updated on September 24th, 2020

Script to reconnect with 1st degree LinkedIn contacts

[Brisbane, Queensland, Australia]

VIDEO: Reconnect with dormant contacts

TRANSCRIPT: Script framework to reconnect with dormant 1st degree contacts on LinkedIn

How do we reconnect with people who may have been in our first degree network for a long time, but who we’ve never actually spoken to?
So here’s a framework that I’d like to share with you today. It’s a script that you would send to people via direct message.

“Hi _____,
We’ve been connected on LinkedIn for ages, and I’ve never actually written to you to say hello, so that’s why I’m writing today.

If you’re familiar with marketing, you’ve probably heard about the rule of 7.

The basic idea is that customers will need at least seven interactions with your brand before they purchase from you. But this theory was first developed many years ago, well before the internet and social media.

In 2020, the reality is that customers will usually need much more exposure to your brand before they are willing to buy. Consumers are swamped with marketing messages and it now takes much more to properly register in the brains of consumers.…

Integrating UX and SEO

User experience (UX) revolves around the concept of crafting a perfect experience for a website visitor. It’s something that will draw them in, captivate them, and then gently coax them towards a solution, no matter their reason for being on your site.

Search engine optimization (SEO) has dominated the online marketing realm for over a decade. As Google’s ever-evolving algorithms have continued to improve, the SEO community has developed more and more elaborate solutions to help websites rank on that coveted first search engine results page or SERP.…