Script to reconnect with 1st degree LinkedIn contacts

[Brisbane, Queensland, Australia]

VIDEO: Reconnect with dormant contacts

TRANSCRIPT: Script framework to reconnect with dormant 1st degree contacts on LinkedIn

How do we reconnect with people who may have been in our first degree network for a long time, but who we’ve never actually spoken to?
So here’s a framework that I’d like to share with you today. It’s a script that you would send to people via direct message.

“Hi _____,
We’ve been connected on LinkedIn for ages, and I’ve never actually written to you to say hello, so that’s why I’m writing today.

If you’re familiar with marketing, you’ve probably heard about the rule of 7.

The basic idea is that customers will need at least seven interactions with your brand before they purchase from you. But this theory was first developed many years ago, well before the internet and social media.

In 2020, the reality is that customers will usually need much more exposure to your brand before they are willing to buy. Consumers are swamped with marketing messages and it now takes much more to properly register in the brains of consumers.…

Integrating UX and SEO

User experience (UX) revolves around the concept of crafting a perfect experience for a website visitor. It’s something that will draw them in, captivate them, and then gently coax them towards a solution, no matter their reason for being on your site.

Search engine optimization (SEO) has dominated the online marketing realm for over a decade. As Google’s ever-evolving algorithms have continued to improve, the SEO community has developed more and more elaborate solutions to help websites rank on that coveted first search engine results page or SERP.…

Updated on September 21st, 2020

Script framework to connect on LinkedIn (with 2nd/3rd degree contacts)

[Brisbane, Queensland, Australia]

VIDEO:

TRANSCRIPT: Script framework to connect on LinkedIn

– How do we connect with people on LinkedIn in a meaningful and effective way? Well, there’s a few things to consider.

Let’s look at the mistakes to avoid. The first mistake is not adding a note when you’re reaching out to connect with somebody. Now, you’d never do this in real life. You’d never just flick a business card at somebody and walk on.…

Over the past year, we used contests and giveaways to add more than 3000 people to our email list, an increase of 9000%.

In this post, I’m going to break down the process, tools, and tactics we use to manage the giveaways while also interacting regularly with our partners and subscribers.

Setting the Stage

Guides like this are always more effective when you have a bit of context – we are an online business that helps people make informed decisions about teaching English abroad (more info here if you’re curious!…

Updated on September 13th, 2020

Happy in digital world

Due to COVID-19 we all, at least most entrepreneurs need to find a (new) way to be happy in the digital world.

Now let’s look at the word ‘digital’.

Did you know that Digital is derived from the Latin word digitus, meaning finger, and refers to counting on the fingers.

But it also refers to systems, processed in a numerical way. Whether it concerns your computer, photography, it is technology, this data-driven and online logic that helps you to be visible online as an entrepreneur.…

Updated on September 9th, 2020

Should I give away my best stuff on LinkedIn

[Brisbane, Queensland, Australia]

VIDEO:

TRANSCRIPT: Should I give away best stuff on LinkedIn?

Today’s question is:

“Should I give away my best stuff on LinkedIn?”

Now, there’s a number of ways to think about this.

What if you don’t give away your best stuff on LinkedIn?

First is, what if you don’t? What if you only give away your mediocre, low-quality stuff? Well of course, that’s not going to be a very good idea because you only really get one chance to make a first impression and if it’s no good, people are going to not give you a second chance.…

Updated on August 31st, 2020

SYSTEMology by David Jenyns

[Brisbane, Queensland, Australia]

VIDEO: My book review of David Jenyns’ SYSTEMology

I’ve just reviewed an awesome new book called SYSTEMology by David Jenyns.

It’s just out on Amazon (only $2.99 on Kindle) and already a bestseller.

David debunks a lot of the myths we hear about systems and shows us how systemising your business is not only incredibly powerful, but also fun.

My Google review:

A lot of people resist business systems or cringe because ‘systems are boring and restrictive’ — but nothing is further from the truth!…

How to avoid these writing blunders

There’s never been a more critical time to get your writing… right.

This week we’ve been knee-deep helping our clients improve their COVID-19 communications (mainly broadcast emails and social posts).

One poorly chosen word or tone-deaf sentiment could cause your customers and staff to lose faith. Quickly.
And time and again, we are seeing the same mistakes – with too many facepalm moments to mention.

In this post, I have used actual examples (omitting any identifying details) to illustrate these mistakes and how to overcome them.…