Boost your SEO

Photo by Webaroo on Unsplash

Attracting visitors to your website or blog is a little like fishing. Provide them with the right type of bait and they’ll want to come back for more. But to ensure that Google’s advanced search engine techniques find your dynamic content in the first place, you’ll have to employ some effective SEO tactics. And since 2015, Google has been using its RankBrain Algorithm, a form of Artificial Intelligence that really gets to the bottom of what your visitors are trying to locate even if they’re not actually aware of it themselves.…

Success with digital marketing is like fitness

[Southbank, Brisbane, QLD, Australia]

VIDEO:

TRANSCRIPT

In this video, I want to talk about why success with digital marketing is a lot like success with fitness.

So I’ve noticed as I’ve walked along this beautiful part of South Bank that there’s lots of people going for a lunchtime run.

Digital marketing success doesn’t happen on day one

The thing to keep in mind with how this relates to digital marketing is that when you do exercise or you go to the gym or do whichever fitness programme that you choose, you don’t see results after the first session.…

Blogging in 2020

Blogging as evolved quite a bit over the past 10 years, and search engines and users alike are starting to place far more value on quality long-form content.

This infographic shows just how immense the blogging landscape is, from the sheer volume of posts published every day. It shows the intricacies behind what makes for a successful article.

Blogging Infographic

Whether you’re currently a blogger or marketer, or are considering starting a site of your own, this infographic will give you a good idea on the competition out there, what it takes to succeed, and the importance of blogging.…

Updated on February 16th, 2020

My 3 top digital marketing tips for 2020

[Bowen Hills, Brisbane, Queensland, Australia]

The online marketing tips for 2020 should help time-poor business owners focus on exactly the right things.  There’s no tricks, just implement these three tips.

VIDEO

TRANSCRIPT: Top marketing tips in 2020 for small business owners

Today, I’m going to answer the question: what are my three best marketing strategies for 2020? And this question comes from my long-time friend and colleague, Kain Vodic.

We first connected when my book ‘Web Marketing That Works’ came out many, many years ago.…

Reduce marketing friction

[Manly headland, Sydney, NSW, Australia]

VIDEO – How to reduce friction with your marketing

TRANSCRIPT

I’ve spoken a little bit about having as little friction as possible in your marketing, and today I want to talk specifically about lead magnets, or as I prefer to call it, flagship content.

In a nutshell, flagship content is something that you’re known for, something that’s so valuable people would pay you for it if you asked them, but you give it away as a gift to the marketplace, as a way to attract people into your business.…

6 apps I’m loving right now

Here are some (mostly) free tools and apps that I am loving at the moment.

Marketing favourites:

Otter.ai — is a great free transcription tool that you can use for videos and podcasts. What I love it that it even integrates with Zoom so you can get a full transcript of every Zoom meeting. Plus the free Otter app on your phone will transcribe live meetings and conversations in real time. You get 600 ‘free’ minutes each month. The only downside is the accuracy isn’t as good as this next tool.…

Good LinkedIn videos

[Southbank, Brisbane, Queensland, Australia]

VIDEO: What makes a good LinkedIn video?

TRANSCRIPT:

Today I want to address the question of what makes a good video post on LinkedIn.

But also where the line is between what I spoke about last time, which was engagement pods and why I don’t like them.

Instead why inviting people to leave a comment in order to receive more information is a sound strategy and what the distinction is.

What makes a good video for LinkedIn?

In my experience, if they can share a few tips, be personable, be authentic, then it’s going to be a good video.…

Updated on February 6th, 2020

Speeding up your WordPress site

In 2020, the vast majority of businesses are recognising the immense benefits of a website that loads fast, is responsive, and provides a great user experience. WordPress is an extremely popular CMS that is moving with the trends of time, which is shown by the fact that 60% of CMS websites are now built with WordPress. 

Being in a saturated online market, you’ll need to separate yourself from your competitors and get a head start on speeding up your WordPress site for better SEO results.…

Updated on February 7th, 2020

Here’s how to run an Influencer Marketing Campaign

Source: Pixabay

Contrary to popular belief, Influencer Marketing is not a new concept. It’s the new wave of celebrity endorsements, digital PR, brand ambassadorships and word of mouth marketing that forward-thinking brands and marketers have been doing for years.

It involves brands leveraging the power of social media identities and tapping into their highly engaged audiences. Think of it like friends swapping information about a new product or service, except on an amplified scale online.

With the rise of advertising noise in the digital space, it’s becoming harder for brands to make an impact and gain trust through online marketing.…

Updated on February 9th, 2020

Bluewire News – 26th January 2020

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Firstly, Happy Australia Day!

If you’re reading this from abroad, the bushfires here have eased up a bit but many are still burning.

The fundraiser that I brought to your attention earlier this month which was at $5m at the time, went on to raise over $51m.

It was good to see people all over the world do what they could to help out with our nation’s emergency.…

Updated on February 9th, 2020

SEO for a new website

Launching a website is only half the battle. The next big step you need to take is to attract visitors and get your site on top of search engine results pages (SERP). To achieve that, you need to improve your SEO at the earliest opportunity. 

In this article, I will uncover everything you need to know about SEO. To top it off, you will also learn the first five SEO steps you need to take after launching a new website.

If you’re up to the challenge, then let’s get started!…