Updated on March 24th, 2021

Speeding up your WordPress site

In 2020, the vast majority of businesses are recognising the immense benefits of a website that loads fast, is responsive, and provides a great user experience. WordPress is an extremely popular CMS that is moving with the trends of time, which is shown by the fact that 60% of CMS websites are now built with WordPress. 

Being in a saturated online market, you’ll need to separate yourself from your competitors and get a head start on speeding up your WordPress site for better SEO results.…

Updated on February 7th, 2020

Here’s how to run an Influencer Marketing Campaign

Source: Pixabay

Contrary to popular belief, Influencer Marketing is not a new concept. It’s the new wave of celebrity endorsements, digital PR, brand ambassadorships and word of mouth marketing that forward-thinking brands and marketers have been doing for years.

It involves brands leveraging the power of social media identities and tapping into their highly engaged audiences. Think of it like friends swapping information about a new product or service, except on an amplified scale online.

With the rise of advertising noise in the digital space, it’s becoming harder for brands to make an impact and gain trust through online marketing.…

Updated on February 9th, 2020

Bluewire News – 26th January 2020

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Firstly, Happy Australia Day!

If you’re reading this from abroad, the bushfires here have eased up a bit but many are still burning.

The fundraiser that I brought to your attention earlier this month which was at $5m at the time, went on to raise over $51m.

It was good to see people all over the world do what they could to help out with our nation’s emergency.…

Updated on June 12th, 2020

SEO for a new website

Launching a website is only half the battle. The next big step you need to take is to attract visitors and get your site on top of search engine results pages (SERP). To achieve that, you need to improve your SEO at the earliest opportunity. 

In this article, I will uncover everything you need to know about SEO. To top it off, you will also learn the first five SEO steps you need to take after launching a new website.

If you’re up to the challenge, then let’s get started!…

Updated on February 13th, 2020

Increase Landing Page Conversions

The article contains 5 of the most effective methods to increase the conversions of landing pages. At first glance, my recommendations may seem simple but they can significantly increase the effectiveness of landing pages. This is not the Money button – but doing all five ways will lead to increased leads and sales. This article will be useful for content managers, marketers, small business owners.

All digital brands understand the need to optimize their landing pages. Higher your number of landing pages, higher’s the return on your effort to increase conversion rates.…

Updated on January 20th, 2020

Increase lead magnet downloads

Your website traffic is booming.

So your website is a success, right?

Wrong.

If you’re not turning that traffic into leads, you’re missing out on a proven way to grow your business.

The simplest way to turn your traffic into leads? Lead Magnets.

The lead magnet concept is simple. Give people something for free (the magnet). And all they have to give you in return is their email and permission for you to contact them (the lead).

This strategy works because the power of a ‘free’ resource is intoxicating.…

What should my #1 marketing focus be on?

[Manly headland, Sydney, NSW, Australia]

VIDEO – Marketing’s #1 focus should be: Build the relationship with your audience

TRANSCRIPT: Your biggest business asset is the relationship with your audience

The question I want to answer today is, what should I be focusing on most with my online marketing?

And the answer to that is the relationship you have with your audience. You always want to be increasing your audience, but more importantly, strengthening the relationship you’ve got with them. So, there’s a few different ways to do this.…

Emails Going to Spam?

In today’s highly competitive digital environment, emails have grown to become one of the most preferred modes of marketing online. By 2022, Statista estimates the total number of email users to grow to 4.3 billion. Companies have understood the importance of making money, with 81% of SMBs depending on emails as their primary customer acquisition channel.

Many factors lead to emails going to spam

With so many factors pointing towards the usability of emails, it can seem like a lucrative option to start your emailing strategy.…

New in Google Maps

Travelling will always be exciting. You get to see places and experience their culture. In travelling, you will be renewed every time you get to see new places. You get to feel like a different person.

But then, confusion fills your consciousness. Where will you go while you’re in that specific place? What activities will you be able to enjoy? Where will you eat?

Worry no more because Google Maps got your back. They have developed a new feature that will greatly help tourists and travellers.

A new feature in the program lets you follow Local Guides in ‘For You’ tab.…

More interaction on email newsletters

[Rosalie, Queensland, Australia]

Here are some tips on how I get more interaction on my email newsletters.

VIDEO – How to get more interaction & engagement with email marketing

TRANSCRIPT: Increase engagement on email newsletters

The question I’m going to answer today is how can I get more people to interact with me on my email newsletters?

What I’ve learnt from 14 years of email marketing

Now, having sent a weekly blue wire news email for over 14 years now, I can assure you that very few people will reply to your emails unless you have a call to action inviting them to respond.…