How do I SEO my website?

[Little Collins St, Melbourne CBD, Victoria, Australia]

VIDEO: Website search engine optimisation (SEO)

TRANSCRIPT: How to do website search engine optimisation (SEO) yourself

Today’s question is:

“How can I SEO my website?”

There’s two factors to consider:

1. On-page SEO and
2. Off-page SEO.

On-page SEO

Let’s start with on-page SEO which means anything that you do on your own website in order to optimise it for Google.

The thing to keep in mind here is that we’re actually trying to give signals to Google so that it knows what each particular page on our website is about.…

Updated on July 30th, 2020

Top 10 Google Ads Mistakes To Avoid In 2020 

As an eCommerce business owner, you should be aware that the design and execution of marketing strategies are crucial to the health of your business. The eCommerce sector in the retail world is overcrowded with multiple big and small players, so it’s important not make mistakes with Google Ads.

The only way for your business to stand out is to invest in a marketing strategy that helps your brand stand out. A marketing strategy identifies all the areas your resources should be diverted to in order to maximize sales.…

Online Logo Design Software

You might not realize it, but the use of online logo design software is on the verge of exploding over the next few years. By 2023, online logo design software is expected to see massive growth during this time.

Why is this about to happen?

Well, if you haven’t noticed, the world is in massive upheaval right now. No one knows when the United States and other countries around the world will be able to reopen their economy. No one knows when the devastating deaths caused by the coronavirus will slow enough to once again turn on the financial engine that runs the greatest nation in the world, the United States of America.…

Why give away lead magnets with no registration?

[Brisbane, Queensland, QLD, Australia]

VIDEO: Why I give away lead magnets

TRANSCRIPT:   Why do I give away lead magnets for free on LinkedIn with no opt-in?

Today’s question is:

Why do I give away my marketing templates for free, with no opt in, when I offer them on LinkedIn, as opposed to sending people to a registration page, where they go into some type of funnel?

This is a question from Simon, who’s one of my LinkedIn contacts.

And the reason for this is because I like to lead with generosity and also keep the friction nice and low when I’m offering something to somebody else.…

Updated on July 25th, 2021

Pivot your marketing message

[Brisbane, Queensland, QLD, Australia]

VIDEO: How do I pivot my marketing message for these times?

TRANSCRIPT: How to change your marketing message

Today’s question is:

How should I be changing my marketing messaging to be appropriate for these current times?

I think what a lot of consultants realise is that now is a great time to be communicating, internet usage is up, social media usage is up, email open rates are up.  But where we’re coming a little bit stuck is, what do we actually say?…

Web Marketing That Works – Sketch Note

Here’s our book explained with visual story telling!

Thanks to Lisa Evans CSP from Speaking Savvy.

Some highlights:

• Web Marketing That Works – your blueprint to building a web marketing asset.
• “Your Web Universe” The pathway to trust. Free Download (Flagship Content) > Connect > Enquiry > Purchase.
• Know, Like & Trust: It’s all about building your community.
• 75% of people are looking for information, 23% are comparing their options and 2% are ready to take action!
• “You cannot beg, bug or buy attention.

Updated on July 25th, 2021

Get traffic to a new website for free

[Icebergs Pool, Bondi Beach, Sydney, NSW, Australia]

VIDEO: How do I get traffic to a brand new website?

TRANSCRIPT: Traffic to a new website?

Today’s question is,

“How do I get traffic to a brand new website?”

So, there’s a number of things to keep in mind here. First is, if you’re a brand new website, there’s very little chance of people finding you organically, so there’s a few things you need to do. First is to tell people about it.…

Updated on July 25th, 2021

Trust based selling for consultants

[Potts Point, Sydney, NSW, Australia]

VIDEO: Trust Based Selling

TRANSCRIPT: Trust based selling for consultants

One of the ways to approach selling is to approach it with a trust-based selling angle. And I find this really useful. So rather than the typical model of putting offers to people and just chasing them and chasing them and chasing them 13 times or 15 times or 17 times until they reach a decision, what I teach clients is a trust-based approach where, at each stage of the buying, decision-making journey, the prospect is actually self-selecting and validating their interest each step of the way.…

How to Run a High Converting Webinar

Selling is hard work. You have to establish a certain degree of trust with your audience, and it takes a lot of time and effort. The COVID-19 pandemic has made building trust and rapport with customers even tougher due to the limited opportunities for face-to-face interaction.

But there are ways to get around the limitations and to build your business, thanks to video conferencing and webinars. Today, I will show you how to run a high converting webinar that consistently generates sales for your business.…