Updated on November 5th, 2020

Why Security Matters

Technology is advancing at a rampant pace, and businesses are taking advantage as they create corporate websites to sell their products or advertise their services. However, while the impact of technology has been overwhelmingly positive, there are concerns, especially when it comes to cybercrime. If a business is either partially or completely online, it can be hacked, so every company needs to be on guard.

This is especially important for small business owners. Many of them may not be overly concerned about security at first, but in reality, they are often more at risk than the big corporations.…

Updated on November 5th, 2020

Creating high-quality content is important for making users and readers happy and for gaining high ranks. Yet, content marketers know that consistently coming with valuable content is a difficult and resource-consuming process. That content needs to be distributed across multiple channels, with the list ever-growing.

The pressure is further amplified when you have limited time and a small team.

What happens here is that we have different preferences when it comes to consuming content. Some are visual learners, others prefer consuming audio content and many (like me) prefer reading.…

Updated on November 5th, 2020

Content Pruning to Improve SEO

Does your site have web pages that aren’t getting any visits?

Having a massive archive of content on your website or blog is great. But you need to look beyond just the number of posts on your website.

Photo by Green Chameleon on Unsplash

As a marketer, your website needs to have content that offers value to the readers, drives traffic to the site, and helps you rank better.

That doesn’t happen by accident.

For this, you need to regularly update the content on your site.…

Scripts to start a conversation with your LinkedIn contacts

[Brisbane, Queensland, Australia]

VIDEO: Conversation starters for LinkedIn

Script framework to start a conversation on LinkedIn

TRANSCRIPT:

How do we start a conversation on LinkedIn?

This normally happens, or it’s meant to happen, once somebody has accepted our connection request, but unfortunately, most people just leave it there and never actually initiate or engage in a conversation.

So, we need a few go-to scripts to kick things off.

What should we say as conversation starters for LinkedIn?

Version 1

Now, one of the frameworks you might like to try is this:

“Hi_____,

Thanks for connecting.