How to Write for Users in Each Stage of the Online Buying Process
The average online buyer has a sea of information at their fingertips. Because of this, the typical salesy style of advertising is on its way out. With the absence of tradition, it leaves a pretty big question: how do you tailor your marketing messages, so that it hits the mark?
Well, most importantly, the user doesn’t like to be rushed. Rather, you should guide your prospective customer through a series of consideration stages – also known as the online buying process.…Continue Reading