Yearly Archives: 2022

A fake negative comment could occur on your Google reviews, on your Facebook page or even your LinkedIn profile — and it’s quite a scary prospect because it could impact your business!

I’ve spoken at a few conferences lately and it’s attendees’ most common fear!

Watch this short video to learn what to do with fake negative reviews (as well as real negative reviews).

Watch the 08:18 minute training here
or on
Facebook Group | LinkedIn Live | Website | YouTube

Firstly let me start by saying that a real/legit negative review isn’t a bad thing (…even though it may feel that way!)…

Updated on June 20th, 2022

Offline Marketing Strategies

• Your marketing strategy is incomplete without incorporating offline strategies.
• Networking, speaking engagements and trade shows are old-school tactics that still work brilliantly.
• Print media is still gold while direct mails and well-planned cold calls can generate leads and sales.

If you equip your brand with a strong marketing strategy, you will set up a strong concrete base for your business. For me, strong marketing strategies and growth have been synonymous to each other. If you investigate the history of any successful business, you would find that they both complement each other.…

Selecting the right services for your home ensures you have the resources you want and need. While electric providers charge based on your usage, other services require you to consider your level of demand when you’re signing up.

Internet services require more forethought because you can save money by choosing a suitable plan from the start. Underestimating your internet usage could result in bandwidth throttling, affecting your download speeds. Maintaining bandwidth speeds is essential if you work from home and rely on your internet to stream TV programming. Let’s look at how to get the right internet plan for your home in just a few simple steps.…

My first live keynote presentation in over 2.5 years went off without a hitch and it was exciting to be back in front of an in-person audience.

The topic was “Digital Marketing Done Right” and it was for executives and managers.

I’ve got another one at the end of the month on the Gold Coast called “How to build a marketing engine” and a similar one in early June.

If your next conference or company retreat needs a practical & fun session or a workshop on digital marketing, LinkedIn or social media, please check out my speaker page or just hit me up with what you’re looking for.…

Updated on May 8th, 2022

Most people associate influencer marketing with B2C brands, as the first image that comes to mind is an informer selling a skincare product on Instagram or something similar.

But B2B influencer marketing can be as effective as B2C influencer marketing, if you do it right.

According to research by TopRank Marketing, 74% of B2B marketers believe influencer marketing improves the experience a prospect has with a brand.

And 63% agree that marketing can be more effective if it includes B2B influencer marketing.

Some of the top benefits of working with influencers as a B2B business include:

• Increased brand awareness
• Increased lead generation
• Improved brand reputation
• Increased brand advocacy
• Higher sales

Here is the sad part.…

Business, just like life in general, is likely to experience some downtimes and losses, as it always involves some amount of risk-taking. It’s for this reason business insurance coverages exist. The umbrella business insurance is so big, as it contains many different types of insurance. Some include legal liability insurance coverages, property damages, and employee-related insurance covers. Our article discloses the true meaning of business insurance and takes independent looks at the different types of business insurance.

Business insurance Defined

Regardless of whether you run a small business or a large company with several stakeholders, as a business owner, you need to not just know but understand in depth what business insurance is and everything it entails.…

Do you think it’s safe to say that some part of most people would like to own a business? However, in the United States, the country with the world’s most robust economy, less than 10 percent of the population are business owners. That’s because you have to “pay the costs to be the boss.”

Most new business owners quickly learn that it takes more than a great business idea to launch a successful enterprise. Each industry has different tools, strategies, and other variables impacting its start-up costs. So what, exactly, are the costs?…

Data-driven decision-making is a business strategy that relies on accurate data to make informed decisions. By tracking and analyzing data, businesses can identify patterns and trends, understand what is and isn’t working, and make changes accordingly.

The benefits of data-driven decision-making are numerous. Businesses can improve their operations, increase efficiency, and boost profits. Additionally, data-driven decision-making can help businesses stay ahead of the competition, identify new opportunities, and make better strategic decisions. Ultimately, data-driven decision-making is an essential business strategy that can help businesses grow and succeed.

Collect and analyze data to understand what is happening in your business.

Website Traffic or Conversion Rate?