The Elevator Pitch
We’re big fans of ProBlogger (aka Darren Rowse) at Bluewire Media. In fact, when I first started copywriting for the web Adam gave me some recommended reading – a ‘learn from the best’ approach to taking my writing online. Needless to say, ProBlogger was one of his first suggestions.
The challenge then, to improve our Bluewire Media blog through trying out Mr Rowse’s ‘31 days to build a better blog‘ is a welcome one. If you’d also like to learn from the man who turned his hobby into a fully fledged business, buy his e-book here.
Day one is all about articulating the purpose of your blog in the most basic, straightforward manner possible. According to Problogger, the “elevator pitch”, or blog tagline, is going to be central to every aspect of the blog – from writing content, design, SEO and branding, to networking and promotion.
The pitch should:
- Define the problem, or need that we solve,
- Recognise the intended audience,
- Be clear, short and punchy; and
- Be energetic but not hyped.
Here’s what I came up with:
Short pitch: Bluewire Media helps businesses build and implement exceptional web strategies.
Long pitch: You get jargon-free advice on how to develop and maintain a strong online presence for your business. Through reading our blog, you’ll gain an understanding of web strategy techniques including social media marketing, search engine optimisation and how to write copy with character. You’ll also be kept up-to-date with the events, trends and technology that shape the web, and how to harness them in your own web strategy.
Feedback: Feel there’s something I’ve missed? Leave a comment and tell us what we should be blogging about, or whether you think these elevator pitches sum up what we do.