5 Tips to Beef Up Your Pinterest Presence
This is a guest post — John Wieber is Partner at Webmoves.net. He has 13+ years experience in web development, ecommerce, and internet marketing. He has been actively involved in the internet marketing efforts of more then 100 websites in some of the most competitive industries online.
When marketing a business via social networks, the first platforms that most likely come to mind are Facebook, Twitter and possibly LinkedIn. All have millions of users and tremendous potential for getting exposure quickly.
A platform that should also come to mind is Pinterest. With over 70 million active users, this photo-sharing social network shouldn’t be overlooked in the social media landscape.
While most think only females use Pinterest for design ideas and cooking recipes, fifteen percent of its audience is male, which equates to seventy million users.
Pinterest isn’t just good for product-oriented businesses, either. Many service industries have utilised its network for branding and other beneficial marketing opportunities. For example, check out how Petplan Pet Insurance utilises the network and has over 41,000 followers on their page.
How, though, can your business become successful on Pinterest?
Here are a few helpful tips:
1. Optimise Your Website For Pinterest
Include a plugin on your website that allows visitors to be able to instantly “pin” your images to their Pinterest boards.
This way when a person views the image on Pinterest and wants more information, within a matter of clicks they will land back on your website.
If your website is built in WordPress click here to add the “Pin It” button to your pages and posts.
2. Add Text To Your Pins
It’s extremely easy to pin photos to pin-boards. Take a little extra time, though to add a description to that pin so it explains what the image relates to.
This way it has an opportunity to get found when a person does a search using those keywords on the network.
3. Pin Other People’s Content
Remember Pinterest is a social network and should be social – not just one-way communication.
You can find popular pages and groups within your niche using a tool such as PinGroupie. Then take some of that popular content and pin it to your own boards.
Sharing these pins will most likely get a thanks from the originator and hopefully a new connection that will now share your original content.
4. Make Your Thumbnails Standout
Every board on Pinterest showcases one larger thumbnail and four smaller thumbnails.
You have the ability to change which thumbnails are shown by rearranging your board. Often users look at the thumbnail collection and don’t click on the actual board to see all the pins within it.
If your thumbnail collection is strong and engaging, there will be a good chance that they view the board and pin your images.
5. Schedule Your Pins
To be a power user on Pinterest it is recommended to pin at least five items a day.
Unfortunately our schedules don’t always allow for that amount of “pin time”. Luckily there are a few tools out there that let users schedule pins so there is always fresh content waiting to be published, especially on days that are hectic and busy.
Buffer is one software tool that helps you find great images to pin from any website and immediately add to a Pinterest schedule using the Buffer browser extension.
ViralTag is another tool that lets you browse from a preselected set of images or you can upload your own and schedule them on Pinterest.
ViralWoot offers a variety of Pinterest features besides scheduling, including follower growth tools and pin alerts. No matter which tool you decide on, scheduling pins can definitely be a lifesaver with your Pinterest content strategy.
Pinterest can become a powerful social medium for any business. As with everything else, you need a plan and patience as it takes some time, consistency and organisation to become successful using this great photo-sharing social network.
John Wieber is Partner at Webmoves.net. He has 13+ years experience in web development, ecommerce, and internet marketing. He has been actively involved in the internet marketing efforts of more then 100 websites in some of the most competitive industries online.
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