6 tools to help you start video content marketing

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Updated on February 1st, 2015

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This is a guest post.

Monique Craig is a passionate blogger and marketing specialist, who works for Oneflare, an Australian online marketplace, which connects customers with service providers. Connect with Monique on Google+.

Please welcome Monique to teach us video content marketing

Industry experts predict that content marketing will only get bigger in the years to come. This means that marketers will need new models and strategies for reaching out to their customers and providing some truly valuable content. From blogs and social media, content marketing has now moved to a new visual phase – videos. With the constantly growing popularity of YouTube, there’s already a potential audience to relate to – the only problem is the process itself. How to create a video that won’t seem amateurish and will engage consumers with your brand? Here are six tools that can substantially help you in your content marketing efforts.

Wideo (wideo.co)

This is an online video app that makes creating captivating videos really easy. You can either start from scratch or go for one of the video templates included in the app. Personalizing your video is a piece of cake – the app allows you to use your own images, music and logos. You can arrange them in such a way to resemble a professional-made marketing video. Plus, it’s really easy to use – even for video newbies. Its free version allows you to create a 45-second long video, but has limited features.

GoAnimate (goanimate.com/videomaker)

GoAnimate is a perfect tool if what you have in mind is animation – this tool will help you make professional animated videos. The process is simple – first, you need to choose one of the templates and themes, add a background, choose characters, texts, props and whatever else comes to mind. The process is intuitive, easy and quick. Thanks to this functional tool, making fun and engaging animations won’t become time-consuming.

Stupeflix (studio.stupeflix.com)

This is a great tool for mixing photos, videos and music to create an original video that will resonate with your audience. The tool provides some practical themes – once you choose yours, you can easily add all the materials you want (including texts and even maps). There are two robots available for recording your voice and creating a video voice-over. Having finished, you can easily publish the video on YouTube and then embed it on your website or download it.

Prezi (prezi.com)

This is a classic tool that allows you to create beautiful, zooming presentations, which can be easily turned into video presentations. Some users complain that learning to use it is relatively difficult, but once you get the hang of it, it can yield some really amazing results. You can also add interesting media to make your video presentations even more engaging.

Animoto (animoto.com)

Animoto is a very simple video creator, but it’s practical and can help you save a lot of time when making your content marketing videos. Creating a video is a matter of three steps: first – choose photos and videos, second – add music, styles and other elements, and third – share the video online or embed it on your website. It’s also available as an app for mobile, allowing you to create and share videos directly on your smartphone.

Powtoon (powtoon.com)

Powtoon is a fun tool that allows you to create both animated videos and presentations. It’s perfect for creating videos that explain your service or product, as well as for product demos. Its intuitive interface is a real catch – the art of video-making is now available to everyone. You’ll see a watermark in videos made with the free version, but if you pay at least $18, you’ll get rid of it and gain on video quality.

The wide range of available tools for video making is there to help you create a more engaging content marketing videos and spread the word about your brand in a meaningful and fun way. Creating custom videos has never been so easy!

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media. His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.