9 Social Media Marketing Strategies That Can Help Your Business Grow

Posted by Kevin Urrutia

Social Media Marketing Strategies

As a business, you have to understand that social media is here to stay.

So, if you still have not optimized your social media presence, you still have the time. Not to mention that its benefits are all worth the effort.

There are a lot of benefits in cultivating your brand on social media like boosting your customer service, letting you communicate with prospects on a more personalized level, engaging your followers, building the authority of your brand, and driving traffic to your site.

In this post, we’ll talk about the top social media strategies that will help your business grow.

Create a Social Media Plan

To establish meaningful connections with your prospects on social media, you need to come up with a plan. Otherwise, you will put your business at a disadvantage against your competitors.

You are just sharing content whenever you feel like it is not going to influence people to buy. Having a solid plan will get you in front of your ideal customers. It will let you know what to prioritize, execute, measure, and eventually optimize.

It also lets you know the ideal times in which your prospective customers are more likely to see and engage with your updates.

Create High-Quality Content

If you are not creating high-quality content regularly, then in terms of your social media marketing strategies, your business is one step behind your competitors.

Keep in mind that content is what you will usually see on social media networking sites. In fact, we always tell our clients at Voy Media (which is a Facebook Advertising Company) that “your competitors are sharing high-quality content on social media, one way or another.”

That said, you have to publish content out there — a lot of them.

To be able to cut through the noise and stand out from the rest of the competition, you need to publish high-quality content.

But what is high-quality content, exactly? Well, it should be highly engaging and easy to understand. It should also have a lot of compelling, high-quality visuals, and is relatively easy to optimize ‒ both in social media sites and search engines.

Creating high volumes of content just for the sake of sharing it online does not work anymore. You need to create quality content that can make your brand stand out and make you stay on top of your game.

Remember: Crafting high-quality content helps drive click-through rates, social shares, and high-engagement in the long run.

Tell a Story

Storytelling plays an integral role in your social media marketing strategies. However, a lot of marketers make the mistake of completely forgetting the “social side” on social media marketing and only focusing on the marketing elements.

The thing is, social media is created to develop meaningful connections and relate with your audience in a more personal way. Keep in mind that not a lot of people use social media to look for products to buy.

That’s why telling a story will help you connect more with your audience.

Let your updates on social media appear as if you are telling a story. After all, users are used to reading stories from their friends.

What company story do you want to share with your fans and followers? Your brand story should be present in every update that you post on social media.

Here are some examples:

• Business updates and what it would mean to your stakeholders and customers
• The projects you are working on
• The activities you and your employees had and how it can improve your company culture
• The non-profit and non-government organization that you support

Use Social Media Calendar

As mentioned earlier, you need to come up with a plan when it comes to sharing your content to ensure maximum impact.

The last thing that you probably want to do is to post content on social media only when you feel like it.

What you should do instead is to figure out the frequency of your posts, and then build a social media calendar to increase engagement. Come up with a list of topics that you want to be posting on.

Doing a weekly or monthly planning of your social media posts can help you.

Engage in Social Media

Your content is extremely important on social media, and it is not enough that you publish your posts and then walk away.

Social media is also about engagement. That is one way you can foster the right relationships with your audience and gain their trust.

There are various ways how you can engage your audience with your posts; these include:

• Commenting on posts
• Sharing relevant information
• Starting conversations
• Sharing user-generated content
• Asking and answering questions
• Showing your customers your appreciation
• Addressing criticisms and concerns

Listen to Your Customers and Your Competitors

If you want to be successful in marketing, then you have to know who you are marketing to, who your competitors are, and where your market is heading. That way, you will gain better marketing decisions and come up with better strategies.

To get this kind of data, you need to have a social listening tool. Depending on what your focus is, you can use a social listening tool to help you monitor the most relevant conversations that are happening online.

Produce and Share Visual Content

Creating high-quality and compelling visuals for social media is an absolute must.

In today’s highly competitive market, you have to take advantage of online tools that will help you come up with captivating visuals that will leave a lasting impression on your audience.

Use Dynamic Video Advertising

When it comes to driving in conversions and click-through rates, there is no doubt that video advertising stays on top of the list.

Video advertising will help boost your overall social media marketing campaign. In fact, it is predicted that the majority of traffic will be coming from videos by the time 2021 rolls in.

So, if your business is not tapping yet in video advertising, then you could be losing a lot in the long run.

Turn Your Employees Into Brand Ambassadors

If you are looking for ways to boost your brand awareness and results, then you need to leverage your employees.

Turning your employees into brand ambassadors means you are promoting your company’s message through your very own employees. And social media is an excellent platform for this.

Although your employees might have a smaller network, if it is a highly engaged one, they can help promote your brand message, have an overall impact on brand awareness and reach, boost website traffic, and engagement on social media.

Over to You

There you have it. Having a solid social media campaign helps drive growth to your business, helping you gain lasting relationships with your customers and prospects.

About the author

Kevin Urrutia is the founder of Voy Media, a Facebook Advertising Company based in New York.

He is dedicated to helping businesses triumph over the everchanging marketing landscape through the effective use of one of today’s most effective marketing platforms – Facebook. He crafts results-oriented solutions that are tailor-fit for each client his team works with.

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.

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