95,907 web designers at your service

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Ever wondered how cool if would be to have 95,907 web designers at your service? What about if you only had to pay one and only if you liked their work?

Bonus: Download the 33 free templates from Web Marketing That Works by Adam Franklin & Toby Jenkins

Welcome to crowdsourcing. It’s a new phenomenon enabled by the web & one that is proving very popular!

The idea behind it is that you “put your website brief out to the crowd” (all 95,907 of them in this case) & choose the best repsonse.

You may think it seems absurd to blog about a service that can seriously under-cut the price of Bluewire’s web design offering, but I’ll explain shortly why it’s not.

99 Designs is the widely acclaimed company offering this service. This is what they do:

We help you host a “web design contest”, where thousands of designers compete to create a design you love, or your money back!
1. Launch your design contest
2. Collaborate with the designers
3. Choose your favorite design

Simple & cool, hey?

So why would Bluewire, a web strategy company, be thrilled by this surge in crowd-sourcing popularity?

Reason 1: It means our clients who wouldn’t normally be able to afford us now have access to cheaper alternatives & can still get their ‘website up & running’ . They have the option of working with us on their web strategy whilst getting the actual implementation done via crowdsourcing. This is win:win as Bluewire stills serves as a trusted advisor and receives revenue from the consulting.

Reason 2: It will force web design companies to really decide on what value they offer to the market, especially since the cost of getting a website built is literally cheaper than ever. This makes things more competitive and provides another opportunity for us to standout.

Bluewire Media’s brand promise is devoted communication and our laser focus is helping companies become Number 1 in their Market Niche. A crowdsourced website won’t achieve that on its own but working with Bluewire for the web strategy and combining with 99Designs for a crowdsourced website may well be a winning combination for many clients.

Web Strategy Sydney: If you like the sound of working with Bluewire Media to develop your web stratgey, please call us on 1300 258 394.

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About Adam Franklin

Adam Franklin is the co-author of Web Marketing That Works. He also released 33 free marketing templates (free download). He is co-host of the top rating iTunes podcast, is an international social media speaker and marketing manager of Bluewire Media.