• Home
  • 33 Free Templates
  • Products
  • Speakers
  • News
  • Blog
  • Podcast
  • Webinar
  • Events
  • Contact
  • Search
Bluewire Media - Web Strategy
  • Home
  • Blog
  • Contact Us
  • More
  • Free Templates & Training
    • Marketing Mini Course – Tools of The Trade
    • Free Marketing Templates
      • All 33+ Marketing Templates
      • Web Strategy Planning Template
      • Editorial Calendar Template
      • Landing Page Design Template
      • Content Marketing Promotion Template
      • SEO Planning Template
      • Content Marketing Sales Funnel
      • Inbound Marketing Flight Plan
      • Inbound Marketing Methodology
      • Blogger Outreach Email Template
      • Skype Interview Template
      • Web Marketing Report Template
      • Email Lead Nurturing Template
      • Blog Post Planning Template
      • Content Ideas Generation Template
      • Communication Schedule Template
      • Content Publishing Rhythm Template
      • Aspirational Contacts Template
      • Email Sales Copy Template
      • Event Marketing Template
      • Web Marketing Health Check Template
      • Digital Marketing Methodology Template
      • Website Content Collaboration Template
      • Speakers Social Media Template
      • Business Cloud Planning Template
      • Website Checklist for Graphic Designers
      • Lead Magnet Checklist
      • Guest Blogging Strategy Template
      • WordPress Shortcuts Template
      • Google Adwords Planning Template
    • Free Social Media Templates
      • Social Media Guidelines Template
      • Social Media Planning Template
      • Social Media Corporate Approval Template
      • 8 Step Blueprint
      • Negative Comments Response Template (for Social Media)
      • Social Media Image Sizes Checklist
      • Instagram Daily 5 Minute Marketing Plan
      • Twitter Daily 5 Minute Marketing Plan
      • Twitter Cheatsheet
      • LinkedIn Daily 5 Minute Marketing Plan
      • Facebook Marketing Plan Template
      • Pinterest Daily 5 Minute Marketing Plan
      • Google+ Daily 5 Minute Marketing Plan
    • Free E-Books
      • Free chapter of our book
      • 59 Web Marketing Tools
      • Web Strategy Secrets E-book
      • Content Marketing Magic e-book
      • Twitter Tips and Tricks For Business e-book
      • A Short Guide to Email Marketing & Social Media
      • Social Media: How to Get Started Guide
      • Inbound Marketing For Business e-book
    • Hablas Espanol?
      • Plantilla de Planeación de Estrategia Web
      • Secretos de la Estrategia Web
  • Our Bestselling Book
  • Online Courses & Products
    • Web Marketing That Works Book $25
    • All Access Starter Pack $97
    • SEO Accelerator $97
    • Social Media For Leads $297
    • Double My Leads $597
    • LinkedIn Course $597
    • VIP Coaching Accelerator
  • Corporate Training Courses
    • Real Estate – Social Media Training
    • Financial Advice – Social Media Training
    • Mortgage Broker – Social Media Training
    • Social Media Training Courses
    • Digital Marketing Training Courses
  • Digital Marketing Consulting
    • Coaching Program
    • Coaching Accelerator
    • Web Marketing Strategy
    • Social Media Marketing Strategy
    • Marketing Mentoring Programs
    • Corporate Workshop Facilitation
  • Why Engage Bluewire Media?
    • 10 Reasons To Work With Us
    • Meet Our Team
    • Company Profile
    • Recognition
    • The Bluewire Story

Bluewire Media Web Strategy Blog

Home / Blog / A Beginning, Middle and End

A Beginning, Middle and End

Posted by Laura Elvery

Share1
Share
Pin
Tweet2
3 Shares

laura elveryThis is a guest blog post by Laura Elvery, Bluewire’s newest intern-in-residence from QUT’s post graduate Creative Industries course.

Bonus: Download the 33 free templates from Web Marketing That Works by Adam Franklin & Toby Jenkins

Every year we take on several QUT students for internships in copywriting, web design and development.  If you’d like to apply, visit our jobs page.

Stay tuned for more posts from Laura as she completes her 10 week internship. Over to you, Laura.

**************************

I adore books, love bookstores and want to support face-to-face shopping, but what do we do when our choices are limited and prices are high?

A visit to the bookshop

This week I bought a book from a shopping centre bookshop chain. I’m a booklover, but it’s been a while. Neat stacks adorned a trolley at the front, and red posters unfurled from the ceiling. David Sedaris and Stephen Fry found themselves in the 50% off section, probably for the first time. These books had come to die.

Meanwhile, I’ve been checking my letterbox with increasing frustration. Where is my copy of Castle in the Pyrenees? My best guess is somewhere in transit between London and New Farm. It was expensive at my university bookshop and non-existent in some stores I tried. The answer was online shopping—overseas online shopping. Surely Australian online shopping (books, electronics, homewares) has a long way to go.

Out of the frying pan and into my trolley

At least three-quarters of the books I buy are from overseas companies, bought online, within minutes. They arrive in my mail box, free from postage and—happily for these online companies—I’m almost certain to throw a couple of unplanned extras into the proverbial trolley (Yes, I might also like these others, thank you.)

Writing on the wall

My friend met me for a drink last week. She didn’t feel like rushing, so she sat in the park for a little longer, reading the latest Scandinavian thriller on her Kindle. I’m keen to try one, and although I won’t start pitching my tomes off the balcony just yet, an ebook reader is almost certainly something I’ll buy in the future. This is another example of how the internet is changing the competitive landscape for bricks and mortar retailers. Could Australian retailers have been more proactive and changed sooner?

Research tells me that my friend with the Kindle is not alone and the numbers are growing. Bloomsbury (of the Harry Potter franchise) reports that a quarter of its total sales are now made from ebooks. Australia’s own Borders and Angus and Robertson were arguably late to the ebooks party and have suffered. Leon Gettler blames Borders’ “supermarket strategy” that treated “books like potatoes”. On 17th February, Borders was placed into administration. Although it’s not the end for them—and I certainly hope it isn’t—their future will be extraordinary and hard. John Birmingham believes in a silver lining: “a renaissance in the independent bookshop sector.”

The prodigal book returns

The Diary of a Disappointed Book from Studiocanoe on Vimeo.

Although this short film is billed as the tale of “a sad book” ostracised by its “fancy pants tech cousins”, I think it highlights the opposite. A girl receives a book from a friend. The book endures a terrifying biblio-ordeal (the girl forgets the book, then uses it to swat flies) but mid-way through the tale, she uncovers it and sees it anew. The girl takes the book to her favourite places and is immersed in it.

A beginning, middle and end

Australia demands a robust, thriving book marketplace, both in store and online. For jobs, for education and for cultural value, books are vital. The story isn’t over yet. A great many people can’t wait to see how it all ends.

  • About the Author
  • Latest Posts

About Laura Elvery

Laura Elvery is part of Bluewire’s almuni. Laura did a copywriting internship with Bluewire Media in 2011 and continued on a contractor.
  • Take me to your Twitter – Jun 7, 2011
  • Money and Motivation – May 25, 2011

Share1
Share
Pin
Tweet2
3 Shares
2 Comments
Guest Post
book stores
 0 Shares
Tweet

Posted on Apr 6, 2011

← Why you need a Social Media Policy – David Meerman Scott with Vivienne Storey The #1 Question To Ask For Your Social Media Policy →
  • Latest
  • Popular
  • Comments
  • Tags
  • High Ticket Sales on LinkedIn - Adam FranklinHow to nurture LinkedIn contacts into high-value clients Oct 26, 2018
  • Adam Franklin LinkedIn PDF Bundle - screenshotLinkedIn Marketing Template Bundle Sep 24, 2018
  • 10 Influencer Marketing Strategies You Should Know Sep 14, 2018
  • Adam Franklin - Looking for 5 clientsI’m looking for 5 people who want 10 leads via LinkedIn Sep 5, 2018
  • High trust marketing - Adam FranklinHigh Trust Marketing with LinkednIn Sep 3, 2018
  • Marketing experimentsMarketing Experiments: Email Content That Gets Clicked Apr 23, 2013
  • LinkedIn Marketing Strategy Infographic Nov 13, 2013
  • Fishing for backlinks – Tips from SEO Secrets Oct 27, 2009
  • Your Ultimate Blog Checklist Jul 16, 2014
  • DanNorrisThe 5 Best Google Analytics Reports for Content Marketers Jan 8, 2014
  • High Trust Marketing with LinkednIn – Business Article – Business Blog […] (adsbygoogle = window.adsbygoogle || [])
  • Coach Maria Marsala Enjoyed your article and template, passed it along
  • Wirapoker i very like this website <a href="http://w
  • Dara Lin Great Tips, Adam! It's true, investing in a
  • No Z Good article let me visit my article dong click be
adam franklin Adtech apple iphone balance barry feldman bg patterns blackberry BYOD calls to action color scheme designer copy writing for web Design digital marketing Digital strategy dot tk email flash GIMP google HTML-ipsum Ian Altman internet marketing Llew Jury myspace online advertising outsourcing pic markr quote ron baker ryan holiday search engine SEO shrink o'matic smush.it! social marketing social media Social Networking Tristan White VA viral marketing virtual assistants visual Web 2.0 web design brisbane web design SEO

Archives

  • 2018 (28)
  • 2017 (54)
  • 2016 (130)
  • 2015 (168)
  • 2014 (122)
  • 2013 (99)
  • 2012 (73)
  • 2011 (93)
  • 2010 (152)
  • 2009 (135)
  • 2008 (1)
  • Back to Top
    • Home
    • 33 Free Templates
    • Products
    • Speakers
    • News
    • Blog
    • Podcast
    • Webinar
    • Events
    • Contact
    • Search
    • For Clients & Customers
      • Basecamp
      • Library
      • Tools
      • Sitemap
      • Students
      • Subscribe to Bluewire News
    • Hablas Espanol?
      • Plantilla De Planeacion De
        Estrategia Web
      • Secretos de la Estrategia Web
    • Contributors To
      • The Australian
      • Sydney Morning Herald
      • Smart Company
      • Huffington Post
      • Startup Smart
      • Convince & Convert
      • Hubspot
      • Problogger
      • Dynamic Business
      • Kochie’s Business Builders
      • Entrepreneur HQ
      • Key Person of Influence
      • Life Hacker
    • Working with Bluewire
      • As a Client
      • As an Affiliate
      • As an Event Attendee
      • As a Guest Blogger
      • As a Partner
      • Culture & Glowers e-book
      • Need a Speaker?
      • QUT Web Strategy Prize
      • Testimonials
    • Across The Web
      • Twitter
      • Facebook
      • LinkedIn
      • YouTube
      • Google+
      • Instagram
      • Pinterest
      • Slideshare
    • Disclosure
      • Disclosure & Terms and Conditions
      • GDPR Compliance & Privacy Policy
    Australia

    157 Birdwood Terrace
    Toowong
    QLD, 4066

    Copyright © 2019 All contents Creative Commons Licensed Bluewire Media Pty Ltd.