• Home
  • Free Marketing Templates
  • Speaker
  • News
  • Events
  • Podcast
  • Blog
  • Contact
  • Search
Bluewire Media - Web Strategy
  • Home
  • Blog
  • Contact Us
  • More
  • Free Workshops & Mini-Trainings
    • Tips for LinkedIn Profile
    • Your Web Marketing Strategy (part 1)
    • Your Web Marketing Strategy (part 2)
    • LinkedIn Accelerator Exec Short Course
    • Build A Marketing Engine
    • Flagship Content
    • 3 Orbits of Marketing
    • 3 Steps To WIn High Value Clients on LinkedIn in 60 Days
    • Calendar Year Planner Guide
    • Weekly Content Planner Guide
    • How to win clients from email marketing
    • Marketing Mini Course – Tools of The Trade
  • Our Best Selling Book
  • Marketing Club
  • Marketing Coaching
    • Free Marketing Scorecard
    • Book 20 Min Growth Plan (free)
    • Coaching Program
  • Corporate Training
    • LinkedIn Marketing – Keynote Speaker & Coach – Adam Franklin
    • Accountants – Social Media Training
    • Financial Adviser – Social Media Training
    • Real Estate – Social Media Training
    • Mortgage Broker – Social Media Training
    • In House LinkedIn Training
    • In House Social Media Training
    • Digital Marketing Training Courses
  • Adam Franklin & Bluewire Media?
    • Meet Adam Franklin
    • 10 Reasons To Work With Us
    • Recognition
    • The Bluewire Story
    • Company Profile

Bluewire Media Web Strategy Blog

Home / “Are you stroking your Facebook fan’s VIP’ness?”

“Are you stroking your Facebook fan’s VIP’ness?”

Posted by Garth Ledwidge

Share
Share
Pin
Tweet
0 Shares

Updated on February 8th, 2013

Bonus: Download the 33 free templates from the #1 Amazon bestseller Web Marketing That Workss

If you’re one of the many businesses up in arms over the recent dramatic drop in your Facebook reach, then you probably aren’t.

According to Nick Bowditch, marketing consultant at SMB Marketing Australia and New Zealand, it is a bit of an unfortunate coincidence that Facebook’s paid promoted posts were released around the same time that everyone’s Facebook reach suddenly dropped.

Facebook provides access to140 billion friend connections and studies have proven that if they don’t have to, businesses using Facebook won’t spend 1 red cent on it. With approximately 4000 staff and now shareholders, the bills have to be paid somehow.

Coincidence or not, it is a great wakeup call to businesses who have been using Facebook as a free marketing tool, to lift their game.

Remembering that Facebook was created for users to share their lives and not for businesses to spruik their latest wares and make the most of the free exposure, businesses now have basically 2 options if the want to increase and maintain their reach.

 

One Page that has amazing engagement with its fans.

Option Number 1

 

“Stroke your fan’s Very Important Person’ness”.

 

  • If you want your reach back without spending any money, then start creating engaging content that your fans enjoy enough to not just “Like” but actually “Share” with their friends. Sharing is the currency of Facebook. Lots of your content “shared”= lots of reach.
  • Remember Facebook is all about your fans, not you. They want to connect with you, that’s why they liked your page in the first place. Aim to make your page a conversation with your fans. One where you take the time to ask them what they want and like, and listen to them when they are telling you what they don’t.
  • Create exclusive content available only to your Facebook fans, or at the very least give them the exclusive heads up or sneak peaks before you release it anywhere else.
  • Don’t just assume you know what they want or treat your page like a one-way megaphone to shout your agenda at your fans, and ignore them at your peril!
  • The more fans who unlike your page or even just hide your posts, the less relevant Facebook considers your content to be and your reach will be diminished even further.

 

In listening to your fans and creating content based on those insights, you give your fans a sense of ownership over your content, and create a community who are not only much more likely to purchase your product or service but share your content, increase your reach and become offline advocates for you as well as online.

 

 

Option 2

 

Pay up!

Promoted Posts, Sponsored Posts, and Facebook Ads are all effective forms of advertising assuming you choose the one that best suits your needs and you target them correctly, and of course an advertising budget.

I could go into the Pro’s and Con’s of each of them but as I’m probably not going to be offered any sales commission by Facebook I’m not going to. Well not right now.

Facebook makes changes to its platform to enrich the user experience and by user I mean the fans. So for businesses that have basically had a free ride up until now (not that there’s anything wrong with that), it’s time to contribute to Facebook’s on going up keep. Either in the form of great quality, emotive and shareable content

or cash.

I will get to the Pro’s and Con’s of the afore mentioned payed options but until then if these options have sparked your interest head to Facebook to find out more. If you found this post useful check out the wealth of knowledge on our Bluewire Media blog.

  • About the Author
  • Latest Posts

About Garth Ledwidge

  • Facebook Users Can No Longer Hide. - Dec 13, 2012
  • “Are you stroking your Facebook fan’s VIP’ness?” - Nov 27, 2012

Share
Share
Pin
Tweet
0 Shares
No Comments
Web Marketing
 0 Shares
Tweet

Posted on Nov 27, 2012

← What I learnt at Facebook Small Business Bootcamp Can you afford free social media? [Part 1] →
  • Latest
  • Popular
  • Comments
  • Tags
  • 5 Commandments of Blog Branding Aug 3, 2022
  • Tips to Craft a Social Media Resume Jul 26, 2022
  • Fake negative comments Jun 23, 2022
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt Jun 17, 2022
  • How To Get Internet for Your Home in 3 Easy Steps Jun 13, 2022
  • Marketing experimentsMarketing Experiments: Email Content That Gets Clicked Apr 23, 2013
  • LinkedIn Marketing Strategy Infographic Nov 13, 2013
  • seo-secretsFishing for backlinks – Tips from SEO Secrets Oct 27, 2009
  • Your Ultimate Blog Checklist Jul 16, 2014
  • DanNorrisThe 5 Best Google Analytics Reports for Content Marketers Jan 8, 2014
  • Lifecycle Marketing vs. Traditional Sales Funnel - MarketingProfs.com - Gossip Buz […] map how customers will remain in your ma
  • Fake negative comments – Bluewire Media – wolfgangherfurtner […] Source link […]
  • Faux damaging feedback – Bluewire Media – Daily Business & Economy News and Information | Titan Business Consultants […] ← 7 Offline Advertising and marketing
  • Faux damaging feedback – Bluewire Media – Daily Business & Economy News and Information | Daily Business Digest […] ← 7 Offline Advertising and marketing
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt - applebusiness […] Resource website link […]
#thebigwet Adsense blue sky factory cara drolshagen copy customer relationship management Dibgy Ioane Dogpile education websites expert interview garageband geo location Gmail Google Earth googleplex Instagram Internet jack dorsey Jason Fried Know your mojo LinkedIn London riots mike lieberman networx NSBS online advertising Outlook 2010 password photography RichardatDELL simon townsend social media. business subfolders Successful Blog success insights sunday mail socials sydney tips Toby Jenkins user testing VA web development Wikis wireframing zuckerberg

Archives

  • 2022 (17)
  • 2021 (20)
  • 2020 (94)
  • 2019 (132)
  • 2018 (31)
  • 2017 (60)
  • 2016 (131)
  • 2015 (176)
  • 2014 (122)
  • 2013 (99)
  • 2012 (73)
  • 2011 (93)
  • 2010 (152)
  • 2009 (135)
  • 2008 (1)
  • Back to Top
    • Home
    • Free Marketing Templates
    • Speaker
    • News
    • Events
    • Podcast
    • Blog
    • Contact
    • Search
    • Bluewire Community
      • Free Marketing Templates
      • Amazon – Web Marketing That Works
      • Join our Faceook group
      • iTunes – Web Marketing That Works
      • Spotify – Web Marketing That Works
      • Bluewire Podcast
      • Recommended Reading
      • Online Tools
      • Student Centre Login
      • Subscribe to Bluewire News
      • Sitemap
    • Hire Adam Franklin to Speak
      • Social Media Speaker
      • Digital Marketing Speaker
      • Keynote Speaker
      • Marketing Speaker
      • LinkedIn Keynote Speaker
      • Harbour Space Uni Lecturer
      • Toby Jenkins
    • Adam Franklin – Awards Judge
      • Optus MyBusiness Awards
      • Real Estate Business (REB) Awards
      • Australian Broking Awards
      • Australian Accounting Awards
      • Women in Real Estate Awards
      • Better Business Summit Awards
      • Young Leaders In Finance Awards
    • Contributors To
      • The Australian
      • Sydney Morning Herald
      • Smart Company
      • Huffington Post
      • Convince & Convert
      • Hubspot
      • Problogger
      • Kochie’s Business Builders
      • Entrepreneur HQ
      • Dent /Key Person of Influence
      • Life Hacker
      • Quora
      • Medium
      • Elite Agent
    • Working with Bluewire
      • Hire Adam Franklin
      • As a Client
      • As an Affiliate
      • As an Event Attendee
      • As a Guest Blogger
      • As a Partner
      • Testimonials
    • Connect on Social Media
      • Adam Franklin on LinkedIn
      • Twitter
      • LinkedIn
      • Facebook
      • YouTube
      • Instagram
      • Pinterest
      • Slideshare
    • Disclosure
      • Disclosure & Terms and Conditions
      • GDPR Compliance & Privacy Policy
    Australia

    6/179 Baroona Road
    Paddington
    QLD 4064

    Copyright © 2022 All contents Creative Commons Licensed Bluewire Media Pty Ltd.