Adam Franklin

[Customs House, Brisbane, Australia]

Here’s how to build trust and shorten your sales cycle with digital marketing.  It involves building your network on LinkedIn and sharing useful IP as content.

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TRANSCRIPT:

Hi folks, it’s Adam Franklin here again.

Today I just want to talk about two other pillars of my marketing methodology and how they impact your growth. So the two pillars that I want to cover today are LinkedIn and also the IP that you unpack and publish as content.

So on LinkedIn that’s really the area where we want to be connecting with people.…

[Ballymore, Brisbane, Queensland, Australia]

This video is about where 2 parts of my marketing methodology overlap to keep you top of mind!

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Hey there, Adam Franklin here again. Today I just want to talk about two different parts of my marketing methodology and it’s what you need to do to stay top of mind. And what I found is that if people can be seeing you on their inbox and on LinkedIn, that goes a long way to maintaining that relationship and maintaining that contact and hopefully sharing some insightful things along the way.…

[Ballymore, Herston, Queensland, Australia]

If you want to build trust, you should consider sharing your IP in your digital marketing!

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G’day. I’m Franklin here, and on today’s video, I just want to talk to you about doing digital marketing by sharing your IP, your intellectual property. Now this initially scares a lot of people because they think, “Well, why would I share my IP? It’s mine. It’s proprietary. Why would I give it away for free?”

Firstly, you don’t need to give it away all of it, and I don’t recommend you do.…

[Adelaide Airport, South Australia]

Videos can be such an easy and powerful way for people get to know you, before you get to meet them!

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G’day, it’s Adam Franklin. Whilst it looks like I’m camping, in fact camping in the Flinders Ranges. Obviously, not that exciting. Just at the airport. I’m flying home from Adelaide, where I did my Digital Marketing Accelerator Workshop today.

One interesting thing that I want to share with you is that a number of attendees commented that whilst it was the first time we’d met in person, they felt like they knew me already because of the videos that I’ve been sharing on LinkedIn, Facebook, and YouTube.…

[North Adelaide, South Australia]

Here’s why I very rarely get captions on my videos.  It’s not because they aren’t useful but I find it faster and easier to get the video up and then just get a transcript for the blog.

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Good day. It’s Adam Franklin here. Behind me is the Lion Hotel in North Adelaide where I’ll be running my workshop tomorrow. And the thing I want to talk to you about today is another thing that I know that I do wrong on these videos, but I do it anyway.…

[Brisbane River, Hamilton, Queensland, Australia]

I know I do some things ‘wrong’ on my video.. like wearing sunnies! But here’s why I do it anyway.

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Hi it’s Adam Franklin and on this video I just want to talk you through one of the things that I know I do wrong on these videos, but I do it anyway, and that is I sometimes wear sunnies. So, a lot of people have asked me, “How come you’re wearing sunnies in these videos Adam? Is there a reason? Did you know that if you’re wearing sunnies on videos then you’re blocking your eyes and therefore it puts a barrier between you and the viewer and often that means that people don’t trust you as much.”

Now yes, I do know that.…

[Brisbane River, Queensland, Australia]

Here are some observations of the relationship between sales and marketing in the digital age versus in the pre-internet days.

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Hello, it’s Adam Franklin and today I want to talk about the relationship between sales and marketing and particularly how that’s changed over the last few decades.

I think you remember back to the pre-internet days, if you’re my sort of age or older, that sales and marketing were quite distinctly different functions in a business. In fact, it was marketings job to raise that awareness and basically to provide leads for the sales team to them close.…

[Shrine of Remembrance, Anzac Square Memorial, Brisbane, Australia]

In this video I discuss the Trello Board Template I use for Marketing Projects and Tasks.

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G’day it’s Adam Franklin here at the ANZAC Square Memorial in Brisbane.

And in today’s video, look what I want to do is actually talk you through how I keep track of all my tasks and prioritise them using a tool called Trello.

Now chances are you’ve probably heard of Trello. It’s a free tool and what it does is kind of acts like how you might have a cork board with post it notes or have you, you can move the tasks around on tiles.…

[Brisbane CBD, Queensland, Australia]

When you record a video in public — with a selfie stick — for sure, there is definitely an element of embarrassment.  Plus the risk that people might criticise you publicly or talk behind your back.

But it’s worth pushing through the fear and awkwardness because people are watching!

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Good day, it’s Adam Franklin here. And I just want to share a few more lessons that I’ve learned from doing this 100 video in 100 day challenge.

Now, the first is, that yes, it is awkward.…

[Paddington, Brisbane, Queensland, Australia]

Doing daily videos has been a fun challenge can certainly not without its learning opportunities.

Here are 3 things I’ve discovered.
1. It can be awkward and uncomfortable (but do it anyway)
2. You don’t always feel like it (but do it anyway) … because:
3. People are definitely watching you (so keep doing them!)

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G’day guys, it’s Adam Franklin here. And I just want to talk about some of the things that I’ve learnt during the process of doing this 100 video in 100 days challenge.…

[Crawley Edge Boat Shed, Perth, Western Australia]

Learn how to get your business found on Google. Follow my simple SEO strategy template which has helped me rank for many valuable keywords over the last 10 years.

At a high level there are 2 major factors at play with Search Engine Optimisation:
1. Content (ie. having the right keywords or topics)
2. Authority (ie. having reputable websites link back to your domain).

This SEO Planning Template shows you how it works.

It’s one of my most popular templates and it ranks #2 on Google (AUS) for:
– ‘SEO strategy template’
– ‘SEO plan template’

Type ‘SEO’ for my free SEO Planning Template.…