Updated on July 6th, 2020

Reframing rejection on LinkedIn.

[Paddington, Brisbane, Australia]

VIDEO: How to handle rejection on LinkedIn

Today’s question is:

TRANSCRIPT

Today’s question is, how do you deal with rejection on LinkedIn?

It’s a very common question from my coaching clients. I understand why you might be feeling this way, because when we reach out to people, when we put content out into the world, there’s a very real chance that you’re going to get:

• a “no,”
• you’re going to get silence,
• you’re going to get ghosted.

Feeling a sense of rejection on LinkedIn – and ho to reframe it

It’s very natural to feel a sense of rejection when this happens.…

Updated on June 25th, 2020

Why is marketing important?

[Cargo Wharf, Melbourne CBD, Victoria, Australia]

VIDEO:

Today’s question is:

“Why marketing is important to me?”

TRANSCRIPT: Why digital marketing is important to me

Hey there, it’s Adam Franklin. And in this video, I just want to share why marketing is important to me.

And to share, I guess, my philosophy and my approach to it because I understand that there’s lots of different approaches out there, some of which rub me the wrong way, others don’t, and I’ve chosen to emulate the types of marketing and the types of communication that have resonated most with me.…

Digital marketing is an in-demand skill. According to this report, there are approximately 174,000 job postings for digital marketing positions.

However, the field is competitive, so making a spot for you on a digital marketing job will not be easy. The job is a dream career for many candidates because it gives you flexibility, high earnings, and it utilizes creativity.

Do not fret – there will always be competition. We are here to show you how to distinguish yourself from other candidates and land you a job in digital marketing.…

How do I SEO my website?

[Little Collins St, Melbourne CBD, Victoria, Australia]

VIDEO: Website search engine optimisation (SEO)

TRANSCRIPT: How to do website search engine optimisation (SEO) yourself

Today’s question is:

“How can I SEO my website?”

There’s two factors to consider:

1. On-page SEO and
2. Off-page SEO.

On-page SEO

Let’s start with on-page SEO which means anything that you do on your own website in order to optimise it for Google.

The thing to keep in mind here is that we’re actually trying to give signals to Google so that it knows what each particular page on our website is about.…

Updated on April 28th, 2020

Top 10 Google Ads Mistakes To Avoid In 2020 

As an eCommerce business owner, you should be aware that the design and execution of marketing strategies are crucial to the health of your business. The eCommerce sector in the retail world is overcrowded with multiple big and small players, so it’s important not make mistakes with Google Ads.

The only way for your business to stand out is to invest in a marketing strategy that helps your brand stand out. A marketing strategy identifies all the areas your resources should be diverted to in order to maximize sales.…

Online Logo Design Software

You might not realize it, but the use of online logo design software is on the verge of exploding over the next few years. By 2023, online logo design software is expected to see massive growth during this time.

Why is this about to happen?

Well, if you haven’t noticed, the world is in massive upheaval right now. No one knows when the United States and other countries around the world will be able to reopen their economy. No one knows when the devastating deaths caused by the coronavirus will slow enough to once again turn on the financial engine that runs the greatest nation in the world, the United States of America.…

Why give away lead magnets with no registration?

[Brisbane, Queensland, QLD, Australia]

VIDEO: Why I give away lead magnets

TRANSCRIPT:   Why do I give away lead magnets for free on LinkedIn with no opt-in?

Today’s question is:

Why do I give away my marketing templates for free, with no opt in, when I offer them on LinkedIn, as opposed to sending people to a registration page, where they go into some type of funnel?

This is a question from Simon, who’s one of my LinkedIn contacts.

And the reason for this is because I like to lead with generosity and also keep the friction nice and low when I’m offering something to somebody else.…

Pivot your marketing message

[Brisbane, Queensland, QLD, Australia]

VIDEO

TRANSCRIPT: How to change your marketing message

Today’s question is:

How should I be changing my marketing messaging to be appropriate for these current times?

I think what a lot of consultants realise is that now is a great time to be communicating, internet usage is up, social media usage is up, email open rates are up.  But where we’re coming a little bit stuck is, what do we actually say?

How do we be helpful? How do we communicate but not seem opportunistic, not seem off-tone?…

Web Marketing That Works – Sketch Note

Here’s our book explained with visual story telling!

Thanks to Lisa Evans CSP from Speaking Savvy.

Some highlights:

• Web Marketing That Works – your blueprint to building a web marketing asset.
• “Your Web Universe” The pathway to trust. Free Download (Flagship Content) > Connect > Enquiry > Purchase.
• Know, Like & Trust: It’s all about building your community.
• 75% of people are looking for information, 23% are comparing their options and 2% are ready to take action!
• “You cannot beg, bug or buy attention.