Adam Franklin

Here is my Facebook Live from Brisbane.

Watch the video to find out:

• about my upcoming Digital Marketing 1 Day Doing Workshop in Brisbane (super early bird prices end this Friday!)
• the 3 things you need to do first (lead magnet, opt-in/landing page and email marketing funnel), and..
• the best way to get it all done (…lock yourself in a room for a day with me at the workshop!!)
  

Watch my Facebook Live

And remember that Super Early Bird Tickets for my Digital Marketing One Day Doing Workshop close at 11.59pm AEST this Friday 25th August.…

I’m nervous but more on that below.

I was chuffed with many readers’ supportive response to me pulling out of the City2Surf on the weekend due to a cold.  Thank you ;) My mates all ran well and it would’ve been fun to be have run alongside them, but as I mentioned, these things happen, and it’s only made me more keen to train for the next event, which is most likely the Blackmore’s Sydney 10K or half marathon (I haven’t decided yet) in September.

Anyway, on this end I’m about to kick off two months of speaking engagements — 7 in the next 8 weeks.…

Here is my recent Facebook Live on “Why social media is important for trust based, service businesses”.

Here’s the key point:

Trust is the most critical factor in people engaging a service professional, and the good thing is that trust can be amplified when people are given the chance to get to know and like you via social media.

I also answer this question from Selina:

“How should businesses ask for a referral after completing a project?”

Aside from literally asking them after a successful project, getting the actual client to post something on social media saying they had a good experience with you, and “if you’re in the market for ZXY then you should try this mob”.…

In this Facebook Live, I address the question of “How does social media actually get you sales?”

Here’s the three things

– if people in your social network know what you do, they can be an army of people referring you business!
– it accelerates people being able to know, like and trust you!
– it actually ‘buys’ you time because you don’t need to repeat yourself all the time in one-on-one meetings.

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Here’s my Facebook Live from Tugun on the Gold Coast.

Here are the questions I answer

#1. Do you think it is best to build my social media presence under my personal name or business name or both? (I currently have both but need to streamline to one ideally)
~  from Nadine in Sydney

#2. Secondly as I am building my email list currently is there a specific product you would recommend to manage my email communications/ marketing e.g. Campaign Manager?
~  from Nadine in Sydney

#3. What is the definition on “anchor blog posts”?…

Here is my Facebook Live Q&A on why I use a personal email address for email marketing, plus discuss landing page tools.

This is the reader question from Rosario in Spain.

Why don’t you have a generic “support”, “info”, “help” or whatever email address to gather all generic communications and divert them to a VA? Doesn’t being available with your personal email address collapse your time?

It’s important for me to know: many teachers I’ve learned from do what I comment about. Many of these teachers are women entrepreneurs and perhaps there’s a demographic difference of gender and age with these different behaviours?

Today I want to share an example of the right way to approach digital marketing vs the wrong way, but first a story.

Yesterday I completed my first running race in over a year — it was the “Sydney Harbour 10km” event. It was a beautiful winter’s morning and superb conditions for a run. I finished up in 401st place and ran a personal best time of 42:47mins. A group from our running squad did it together, and we all had a blast.

Follow @adam_franklin on Instagram

The next goal I’ve set is running a PB in the City2Surf in August and the Sydney Half Marathon in September.…

When I ask our 28,000 email subscribers and the thousands of people I speak to at conferences each year, about their biggest doubts and fears.. it’s usually the same,  I’ve identified the three biggest objections (and most common fears) with digital marketing. They may feel real, but these three are actually all myths. Let me explain.

Fear #1. I don’t have the time

This is by far and away the biggest show stopper. I get it though… We’ve all got lots on our plate and more than enough ideas to keep us busy till the end of time.…

Here’s my Facebook Live on my 3 favourite marketing tools: Listbuilder, SmartBar and WelcomeMat.

I also answer this reader question:

1. “How does one overcome the fear of writing your content for websites etc. What motivates people to move through this? Any comments? –Athol

Connect with our Bluewire Messenger Bot to stay up to date with all our future Facebook Lives.…

Here is an excerpt on the magic of marketing templates from the Productivity Success Summit hosted by Liam Austin.

Transcript

The other thing to keep in mind is that because we’ve tested so many different things, like I’ve written hundred of blog articles and have subsequently released dozen of templates and I just find that they templates work so well. And you know a blog post takes a fair while to create and people have got to click on it and get to the bottom of it and follow call to action to download something.…

Here are Adam Franklin‘s tip on how to increase email open rates, click through rates and conversions by using personalisation.

Here is the transcript:

My name’s Adam Franklin and I’m the co-author of “Web Marketing that Works“. Now here’s an email stat that you may not know:

Personalised emails increase click-through rates by 14% and conversion rates by 10%.

Isn’t it nice when we get a personalised email? I’m not just talking about our name, that’s just part of it.

If we’re getting an email that’s personalised based on what we’ve already said that we’re interested in, we’re much more likely to open it and to convert on it.…