Updated on March 25th, 2020

Remote work for business in 2020

In today’s digital and modern world, the traditional ways of working no longer apply.

Technology has spurred many changes in the workplace and has disrupted the way businesses view fixed offices, work devices, and even the 9-to-5 workday. One of these changes that have risen in prevalence is remote working.

Remote work for business is not a new concept

Many of us have logged in to work at home or from a location outside of the office environment.

However, it extends beyond just ‘working from home.’…

Updated on March 23rd, 2020

Tips on creating a website for a business

Photo by Mel Poole on Unsplash

Having a business means that you have to be responsible for a lot of things in order for it to be successful, including building a business website.

I want to build a website for my business. Where do I start?

First, you need to make sure that your product and service is of high-quality so that you don’t lose customers.
Second, you have to be in charge of all of your employees.…

LinkedIn marketing strategy

[Manly Beach, Sydney, NSW, Australia]

VIDEO: What’s the secret of LinkedIn Marketing?

How to use LinkedIn for business

TRANSCRIPT:

The question today is:

What’s the secret of LinkedIn marketing?

Now this is the question I’m often asked by people on Quora, by people on LinkedIn and by private coaching clients. Now it’s quite simple really. In a nutshell, the secret of LinkedIn marketing is to actually get people off LinkedIn and into the real world, whether that’s meetings, phone calls, or even just an email relationship. So you’ve got to remember LinkedIn is a super powerful network of professionals, or business owners.…

Importance of blog on a business website

[Intercontinental Melbourne, Victoria, Australia]

VIDEO: Is business blogging important?

The benefits of blogging for business

TRANSCRIPT: Why blog?

Is business blogging important? So let me tackle this from a beginner point of view. So, if you run a business, and you’re considering digital marketing, and more specifically how blogging can help, my answer is business blogging is super, super important.

Now we don’t actually need to have the world’s most popular blog or anything like that, but what we do need to be considering is that having a blog helps in several different areas.…

Updated on March 18th, 2020

The 6 Ps of SEO

It’s a special time to become a marketing professional. Many of us are traditionally not qualified as marketers in the field of SEO. It takes a while to find it that marketing is more than just being rated high on search engines.

Search engines would like to bring people to the best results, so user loyalty and happiness is possibly a factor for SEO ranking. Links and signals on the sites are still extremely important, but they will not be useful if people don’t engage with your website.…

LinkedIn message scripts for new connections

[Manly Beach, Sydney, NSW, Australia]

VIDEO: “What to say to new LinkedIn connection”

TRANSCRIPT: New LinkedIn connection conversation starters

The question today is once I connect with somebody on LinkedIn, what do I do next? What do I say? What do I do? Because when I speak with a lot of clients, this is where they start to feel uncomfortable because I don’t want to come across as pushy, salesy or annoying.

But they want to advance that relationship, but they just don’t know what to do next.…

Updated on March 14th, 2020

5 Mistakes in hiring employees & HR decisions

Every organization has to hire people. Most, though not all, do only a mediocre job of this. This is despite hiring mistakes being one of the biggest costs to business.

The most important task of any manager is to hire the right people.

Nothing is more important to that person’s success and to the prospering of the whole organization. Nothing!

Yet, there are a number of limiting factors in the hiring process that commonly occur. These can be anticipated and in doing so, solutions found for all of them.…

Updated on March 8th, 2020

Create more content for social media platforms

[Manly Headland, Sydney, NSW, Australia]

VIDEO: “How do I create so much content for social media?”

TRANSCRIPT:

The question I want to answer today is:

“How do I find the time to actually to create so much content for the various digital marketing platforms?”

This question is from Bobby, and he asked me via LinkedIn.

Now, while sometimes it seems quite prolific when people do produce lots of content, the reality is it only takes a little bit of discipline and not as much time and effort as you might think.…

Updated on March 8th, 2020

Organic Social Media Reach

Benefits of organic social media

Managing your social media requires quite a lot of skill, especially if you want to be able to generate organic social media reach. Organic reach in social media pertains to how much attention your posts get even if you don’t put money behind your content.

You want to improve your organic reach because you don’t want to spend a lot of money all the time to be able to get social media attention. Also, if you needed to pay money to drive engagement, then that means there is an underlying issue that you need to address with your content on your accounts.…

Updated on March 7th, 2020

Stop shopping cart abandonment

Shopping cart abandonment is an unfortunate factor that comes with any eCommerce business.

It can also be one of the most crucial problems for online businesses to overcome. Unfortunately, it’s also impossible to stop entirely – some people will inevitably abandon their carts before making a purchase.

With that being said, it’s important to improve your user’s overall experience on your site to reduce and combat shopping cart abandonment.

There is a right way to reduce cart abandonment, and we’ll show you how.…

Updated on March 7th, 2020

Website Conversion Optimization

People are always searching for solutions on Google. But how can you catch their attention, bring them into your website, and turn into paying customers? It’s all about website conversion optimization.

Through online marketing, it is much easier to attract more leads and direct them to the buying process.

You can promote your product or service through email marketing. You can use social media. You can also try outbound calls.

To help you bring more leads into your conversion funnel, here are nine tactics that can help you convert website traffic into qualified leads.…