Adam Franklin

I was interviewed by my friend Frank Bria on his podcast show.  We discuss the changes I’ve made to my Bluewire Coaching Program and how I have launched and refined the model.

In this episode I talk to Adam about his work with professionals and getting them online. He discusses the adjustments to his business model and program that helped him finally dial in the service model.

Adam Franklin is the bestselling author of the book Web Marketing that Works. He operates his business from Brisbane, Australia.

https://www.bluewiremedia.com.au

You can listen as a podcast on Frank Bria’s website or watch below.…

[Paddington, Brisbane, Queensland, Australia]

I’m often asked, “How can I do digital marketing if I am shy?” Here’s my answer:

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The question I want to talk about today is how to do marketing if you’re a shy person, and doing things like these videos or even writing blog articles is too daunting or too overwhelming or not really a natural thing for you to be gravitating to, and that is a lot of people. So, yes, let me discuss that today.

I’m a shy person often, but obviously, I do these videos, but if I was actually not wanting to put myself out there, what I would be doing is going under the radar.…

[Brisbane CBD, Queensland, Australia]

I’m often asked, “Can (and should) digital marketing be automated?” Here’s my take.

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G’day folks. The question today is can digital marketing be automated? Now, the short answer is yes, but the second part is should it be? And look, some parts should be automated, some parts shouldn’t. I think there’s a lot of opportunity obviously to automate the basic stuff, like if I do an email broadcast to my 30,000 subscribers I’m going to do that manually one by one. I’m going to use an email marketing software platform to automatically send it off.…

[The Gap, Brisbane, Queensland, Australia]

The one thing I recommend we all do is take the time “to see” people in your community rather than just want everyone to see you!

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G’day, it’s Adam Franklin.

One of the things I want to talk about today was inspired actually by an email newsletter that I got from my friend and mentor, Chris Brogan. It was all about the intent behind marketing. And his point, I think, was that we all want to sell more stuff and be seen and all of those types of things with our marketing, but in actual fact, people will only respond once they feel seen and heard themselves.…

[Go Between Bridge, Milton, Queensland]

Today’s question:  “What do I do with my ideas?”

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G’day, it’s Adam Franklin, and today I want to talk to you about ideas. Now, ideas are easy.

I don’t know anybody who doesn’t have plenty of ideas about their marketing, or their business, or their life. In fact, I find ideas easy. They don’t have to be good ideas, but I’ve got a whole backlog of ideas in my Trello board. And what I find really difficult is actually picking an idea, picking an idea that I’m going to implement.…

[Go Between Bridge, West End, Queensland, Australia]

A question I’m asked in “what would you do if you were just starting out in business with no clients?” Here’s my answer:

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Hello. It’s Adam Franklin. And the question today is “what would you be doing if you were starting out and you were looking to build your client base?”

Now, if I was starting out in business, doesn’t really matter what business, I would be looking up the people that I would want to work with. I would actually be creating a dream 100 list of clients, I’d be looking them up online, through Google, through LinkedIn, through Facebook, and actually identifying the companies I want to work with, and then the people within those companies.…

[West End, Brisbane, Queensland, Australia]

“How much time do I need for LinkedIn?”

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G’day, it’s Adam Franklin, and today I want to talk about a question that I’m often asked, and that is “how much time do I need to allocate to this stuff to make it work?”

Normally people are time poor, and they are wondering how do I find the time to actually do this digital marketing stuff and see results?

And it’s a difficult question to answer in some respects, because look, we’ve all got 24 hours in a day, it’s just how we choose to use them.…

[Urban Property, Paddington, Queensland]

“How can real estate agents can get more listings with content marketing & social media?”

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Hey guys, Adam Franklin here. I’m just in an Urban Property in Paddington.

I’ve been speaking with some of the agents here about how to utilise content marketing and social media to get more listings.

Now just at a high level some of the stuff that I want to share with you is the importance of connecting with the right people, whether that’s through LinkedIn or Facebook or Instagram and sharing useful knowledge.…

[Paddington, Brisbane, Queensland, Australia]

At the most basic and effective level, there is a simple question that will yield great testimonials every time.

It is:  “When you are having a casual conversation with a friend tonight how would you explain the most valuable thing you’ve learned today, and what are you going to implement?”

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G’day, it’s Adam Franklin, and today I want to talk to you about a framework for getting good quality testimonials. Because a lot of the time when we do solicit testimonials, people don’t really know what to say, and so they put these testimonials that aren’t as compelling as they could be.…

[Paddington, Brisbane, Queensland, Australia]

QUESTION

I’m asked “How should I approach LinkedIn Recommendations vs Google Reviews?”   My answer is here:

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G’day it’s Adam Franklin and in the last episode I spoke to you about getting social proof through Google Reviews. Now, LinkedIn endorsements are quite similar and people often ask me, “Do we approach these in the same way? Should I be going out and getting a whole bunch of LinkedIn recommendations and endorsements?” My answer is focus on the Google reviews because that provides social proof that’s going to show up in search results for your company and for your individual name.…

[Paddington, Brisbane, Queensland]

The power of Google reviews and how to get them!

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Hi, it’s Adam Franklin. Today’s video is all about social proof, particularly via Google reviews. Now, if it’s not something that you’re actively collecting from your customers and subscribers, then it’s something that I recommend you start straight away. So, technically how you do it is you go to google.com/business and you can then register your company. Or even if you’re an individual, register yourself as an individual on there and you’re going to validate your actual physical address.…