Get to SEO ‘Position Zero’

For many businesses and site owners, the first page is the holy grail.

There’s even a running joke that Neil Patel mentioned in his blog which goes like this:

Where do you bury something so that people won’t find it? Answer: page 2 of Google.

Sure, it’s funny. But it holds some obvious truth to it.

Whenever you search and don’t find the answers, you don’t go for the second page (unless you’re desperate).

You rephrase your search terms, that’s what you do.

Site owners know this fact pretty well.…

How to Win Business From Your Website

Image by Photo Mix

There is no arguing that traffic is the lifeblood of every website.  It provides a stream of visitors and ultimately new clients for a business. It goes without saying that if you’re not on the first page of Google you need to improve the visibility of your website. A first-page ranking will increase in the number of visitors to your site. It also provide more opportunities to convert those visitors to clients. At a high level, this is ultimately how you win business from your website.…

[Anzac Square, Brisbane City, Queensland]

Today’s Question via Quora: How do consultants scale themselves?

VIDEO – How do consultants scale themselves?

TRANSCRIPT:  How do consultants scale?

The question I want to answer the day is how do consultants scale themselves? A typical challenge with being a consultant is that there’s only one of you, and often you’re trading time for money. Now, the way to overcome this is … Well, there’s many different steps.

#1: Create a digital version of yourself (via online courses, videos and resources)

The first is whilst there is only one year for sure and you’re the subject matter expert and the consultant, what you can do is record videos and write articles and share your IP through a number of different digital channels so that the digital version of you can be doing a lot of the heavy lifting.…

Social Media Marketing Strategies

As a business, you have to understand that social media is here to stay.

So, if you still have not optimized your social media presence, you still have the time. Not to mention that its benefits are all worth the effort.

There are a lot of benefits in cultivating your brand on social media like boosting your customer service, letting you communicate with prospects on a more personalized level, engaging your followers, building the authority of your brand, and driving traffic to your site.

In this post, we’ll talk about the top social media strategies that will help your business grow.…

Updated on November 4th, 2019

[Infographic] Who do I connect with on LinkedIn?

Here is my handy LinkedIn Connection Guide as an infographic to use as a useful framework for deciding who to connect with on LinkedIn.

“Who do I connect with on LinkedIn?” is a question I am asked by coaching clients and workshop attendees a lot….

My philosophy is that every client, every business contact and even every friend was a stranger, once.  Then we meet for the first time and we develop the relationship from there.

On LinkedIn, I encourage you to be open to connecting with new people, especially if you like what they do, if you have mutual friends or if they are in a related industry or city to you.  Don’t connect with ‘everyone’ but keep in mind that every stranger now could be a future friend, colleague or client.…

[Bangalore, India 14-15 Nov]

Coming soon to the World Startup Expo.

Video: What to expect at my LinkedIn keynote

TRANSCRIPT: LinkedIn keynote at the World Startup Expo

When you attend my LinkedIn keynote at the World Startup Expo, you’re going to see the power of LinkedIn. I’m going to show you exactly how to use it to win paying B2B customers, and also how to use LinkedIn to attract the right investors.

Even if you’re shy, even if you don’t want to put yourself out there, I’m going to share with you scripts, and templates and case studies showing you exactly how to do it.…

Updated on November 9th, 2019

[Anzac Square, Brisbane, Queensland, Australia]

QUESTION: “What are some tips to better at public speaking presentations?”

Learn to love public speaking and presentations at conferences, meetings, workshops and boardrooms!

Develop the skills to get better at all types of public speaking presentations

TRANSCRIPT:

The question I want to address today is some simple tips to be better at public speaking presentations. Now, these are simple, but these are the most effective.

TIP #1: Practise, practise, practise (for confident and painless presentations)

Number one, practise. This is hands down the only way to deliver a really good presentation.…

Inbound Marketing for Ecommerce

Starting and managing an ecommerce business is never an easy task. Making sure that your ecommerce business is lucrative is a different matter altogether.

The ecommerce industry is booming with a projected sales revenue of $7 trillion by the year 2023 according to recent studies.

Even large companies like Facebook, Pinterest, and Instagram are getting into the ecommerce sector to take advantage of the growing number of users utilizing their mobile devices to make online purchases.

Not only does your ecommerce business have to compete with these new players but it has to compete against the likes of Amazon and Google both of which are now using voice search to enable consumers to find products and quickly make purchases.…

Source: Unsplash

Thanksgiving Social Media Strategy

For businesses, Thanksgiving is about more than turkey dinners and pumpkin pie. It is also a time to grow your reach and improve your engagement.

But it can be difficult to decide how best to utilise social media to reach out to new target markets, and eventually improve sales.

In this article, you will find five tips that will help you create a delectable Thanksgiving social media strategy.

1. Partner with an Influencer for Thanksgiving

Influencer marketing is going from strength to strength and you should be capitalising on this trend, especially for events such as Thanksgiving.…

Updated on October 21st, 2019

[Brisbane Convention & Exhibition Centre]

Today’s Question

VIDEO – How do I get more exposure on LinkedIn?

TRANSCRIPT:

Hello there. The question that I’m answering today is “How do I get more exposure on LinkedIn?”

So look, there’s a couple of things I want to cover off, in fact, three.

Tip #1 for more LinkedIn Exposure: Grow your network.

The first, and most sort of simple and obvious one is if you have a broader network of more connections, then certainly that is going to help increase your chances of more exposure on LinkedIn, all other things being equal.…

Updated on October 21st, 2019

[Brisbane Convention & Exhibition Centre, Australia]

TODAY’s QUESTION:

“Has a LinkedIn post gone viral unexpectedly?” (via Quora)

VIDEO

Has a LinkedIn post gone viral?

Click  to tweet this

Has a LInkedIn video gone viral… unexpectedly?

This happened to me last year when 193,000 people saw my video, and it got 3000+ comments.

But how did it happen?

Firstly, the effort preceded the luck.   The main reason, in my opinion, was the fact I actually did the video in the first place.  Plus I had what proved to be a compelling PDF giveaway offer.  The luck, or at least good fortune, of its popularity definitely wouldn’t have occurred had I not recorded the video and posted it.…