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Adam Franklin

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Home / Archives for Adam Franklin

Adam Franklin

Adam Franklin is a marketing coach, keynote speaker, bestselling author of Web Marketing That Works and CEO of Bluewire Media.  His blog was Australia’s #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine.

His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes.

Adam co-created the free Web Strategy Planning Template which has been seen by hundreds of thousands of people worldwide, and his weekly ‘Bluewire News’ email goes out to over 33,303 readers.

Connect with Adam

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Blog posts by Adam



Posted on May 3, 2022 by Adam Franklin

What Is Business Insurance?

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Business, just like life in general, is likely to experience some downtimes and losses, as it always involves some amount of risk-taking. It’s for this reason business insurance coverages exist. The umbrella business insurance is so big, as it contains many different types of insurance. Some include legal liability insurance coverages, property damages, and employee-related insurance covers. Our article discloses the true meaning of business insurance and takes independent looks at the different types of business insurance.

Business insurance Defined

Regardless of whether you run a small business or a large company with several stakeholders, as a business owner, you need to not just know but understand in depth what business insurance is and everything it entails.…

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Web Marketing


Posted on May 3, 2022 by Adam Franklin

What Are the Typical Costs of a Start-Up?

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Do you think it’s safe to say that some part of most people would like to own a business? However, in the United States, the country with the world’s most robust economy, less than 10 percent of the population are business owners. That’s because you have to “pay the costs to be the boss.”

Most new business owners quickly learn that it takes more than a great business idea to launch a successful enterprise. Each industry has different tools, strategies, and other variables impacting its start-up costs. So what, exactly, are the costs?…

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Web Marketing


Posted on May 3, 2022 by Adam Franklin

The Benefits of Data-Driven Decision-Making for Businesses

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Data-driven decision-making is a business strategy that relies on accurate data to make informed decisions. By tracking and analyzing data, businesses can identify patterns and trends, understand what is and isn’t working, and make changes accordingly.

The benefits of data-driven decision-making are numerous. Businesses can improve their operations, increase efficiency, and boost profits. Additionally, data-driven decision-making can help businesses stay ahead of the competition, identify new opportunities, and make better strategic decisions. Ultimately, data-driven decision-making is an essential business strategy that can help businesses grow and succeed.

Collect and analyze data to understand what is happening in your business.

… Continue Reading
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Web Marketing


Posted on Apr 10, 2022 by Adam Franklin

Weekly Content Planner Guide

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On a recent LinkedIn poll I asked:

“How far in advance do you typically plan your content marketing?”

The results are:

Interestingly, over half of the respondents planned content a week ahead or less.

Well done, to the folks who plan Monthly (27%) or Quarterly (21%)!

But for the rest, how about we take a baby step and start making consistent plans ‘weekly’?

I actually feel that weekly plans have a very good cadence to them. When you plan too far ahead, like 12 months, you often need to change the plan several times along the way.

… Continue Reading
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Web Marketing


Posted on Apr 6, 2022 by Adam Franklin

Negative comments can land you in (real) jail

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Recently, I asked a question of readers of this newsletter & my LinkedIn connections:

“Have you ever received a negative comment on social media?”

The results are in.

Negative comments happen a lot.

And if you’re in the “It’s Not Happened Yet” category it’s probably just a matter of time until it does.
In my own experience, I’ve seen a negative comment land someone in jail for a night (true story!)

And on a separate occasion I saw the removal of an inappropriate comment get the group administrator named in the local newspaper (…this happened to me)!

… Continue Reading
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Web Marketing


Posted on Mar 28, 2022 by Ryan Byrne

Offline Marketing: What is It and What Works in 2022?

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Digital has become the standard when it comes to modern marketing. Almost all companies have some sort of email marketing, social media marketing, and paid ads strategies in place at all times. With so much focus on digital marketing, it is easy to forget that offline marketing is still a viable option even in 2022.

What is Offline Marketing?

Offline marketing is any type of marketing that does not happen online. There are numerous types of offline marketing (we will look at those below) with each coming with unique advantages and disadvantages.…

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Web Marketing


Posted on Jan 18, 2022 by Adam Franklin

Try the 2022 Calendar Year Planner

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Updated on January 25th, 2022

I promised readers I’d send you one of my most popular planning tools.
Here is the 2022 Calendar – Year Planner (free download).

Download as a PDF
or as an editable Google Sheet
(To make your own copy, click “File > Make A Copy > OK”)

  • You can colour code your activity, and map out 2022 on one page.
  • You can download it to your iPad and colour it with Notability… or
  • You may even like to print it out and put it on your wall.
… Continue Reading
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Web Marketing


Posted on Jan 7, 2022 by Adam Franklin

Bluewire’s 17th birthday!

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Updated on April 7th, 2022

I hope 2022 is off to a good start for you.

On this end, ‘Bluewire Media’ turned 17 years old…!

Can you believe it…?

I remember Toby & I (and Tom, our third co-founder at the start) setting off to register the business name in 2005.

Once we were ‘officially’ business owners, we went on a little east coast surfing safari to Kiama — you’ve got to celebrate the wins, right!

‘Board meeting’

But once we returned and ‘started work’ properly, what followed was literally weeks of knocking on doors, in the summer heat, and asking people “do you need a website?”

… Continue Reading
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Web Marketing


Posted on Jul 21, 2021 by Adam Franklin

Should I add post nominals on my LinkedIn Profile? #142

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Post nominals LinkedIn THUMB

Updated on September 16th, 2021

Post nominals on LinkedIn?

[Gold Coast, Queensland, Australia]

VIDEO:

TRANSCRIPT

Today’s question is from Karen. She asked:

“What’s my view on having post nominals included after your name on LinkedIn?”

TRANSCRIPT:

Firstly, what are post nominals?

Now, post nominals are just those letters people put after their name to signify some sort of accreditation or certification. You may see things like CFA, MBA, CFP, CSP. You may see things like CFA, MBA, CFP, CSP.

There’s all sorts of different post nominals that you could put, assuming that you’ve, obviously, got the accreditation.…

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Web Marketing


Posted on Mar 28, 2021 by Adam Franklin

The Common Path to Uncommon Success

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The Common Path to Uncommon Success.

Common Path to Uncommon Success

I’ve also been reading the new book from my friend John Lee Dumas, host of the podcast Entrepreneurs On Fire.

John aka ‘JLD’ has spent thousands of hours interviewing over 3,000 of the world’s most successful entrepreneurs.

It’s humbling that JLD chose to interview me for Episode 92 back in 2013, and he interviewed my Bluewire co-founder Toby on Episode 784.

I turned the tables and interview him myself as well.


This week, JLD launched a book that distills what he has learned from these conversations into a 17 step roadmap to help YOU achieve your dream of freedom and fulfillment.…

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Web Marketing


Posted on Mar 22, 2021 by Tim Ferguson

8 Easy Ways to Increase Your Click-to-Open Rate

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Click-to-Open Rate

As per 2020 email marketing statistics, the average click-to-open rate is at 14.1%. How do you achieve this or increase your click-to-open rate and surpass your competition?

The email click-to-open rate is different from the click-through rate. The click-to-open rate is the percentage of people that open an email by clicking on a link or image within an email. You can consider it as a measure of the instant response rate of an email.

Luckily, there are many simple ways to increase your click-to-open rate.

Here are some easy yet most effective strategies that you can implement to boost up your click-to-open rate: 

1.

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Email Marketing
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