Adam Franklin

Adam Franklin is a marketing coach, keynote speaker, bestselling author of Web Marketing That Works and CEO of Bluewire Media. His blog was Australia’s #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine.

His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes.

Adam co-created the free Web Strategy Planning Template which has been seen by hundreds of thousands of people worldwide, and his weekly ‘Bluewire News’ email goes out to over 33,303 readers.

Blog posts by Adam

Posted on Jun 20, 2025 by Adam Franklin

More Time, More Freedom

I was speaking with one of my longest-standing clients—and also one of my newest.

I suspect what we discussed may resonate with you too.

You’ve built a great business. You’ve earned the freedom to step away a little—maybe to travel, spend more time with family, or just enjoy the fruits of your work.

But it still feels a bit too much like you are the business.

Without you, things slow down… or maybe stop altogether. Does that sound about right?

A lot of stuff is still up in your head, and you feel like a bottleneck.…

Posted on Jun 18, 2025 by Adam Franklin

40k in 4 weeks

If you’ve been in business for more than five years, you’re likely sitting on $10K–$100K in untapped revenue… just from people you already know.

Seriously.

Every time a new client starts with me, one of the first things we do is this “low-hanging fruit” exercise.

We look inside their existing network — email list, LinkedIn, CRM, even their phone — and we sort it all out:

Past clients
Old leads
Referrers
Dormant contacts

Then we write a simple 1–2 sentence message to re-engage them.

And hit send.

This week, one of my clients picked up a $40,000 project — just by messaging 40 people from 10 years ago.…

Posted on Jun 16, 2025 by Adam Franklin

Freedom Systems

Most consultants, coaches, and business owners secretly wish they could replicate themselves.

The bottleneck isn’t their skill.

It’s that everything lives in their head.

The solution?

What I call “Freedom Systems.”

In this video, I walk you through how to unpack your intellectual property, systems, and processes into a marketing engine that works 24/7.

It’s the starting point to modernise your business.

🎥 Watch FREEDOM SYSTEMS on my YouTube channel

Or weigh in on LinkedIn

It uses digital content, AI, and virtual assistants. This system gives you the freedom to work in your “genius zone.”

Posted on Feb 24, 2025 by Natasha Lane

8 Powerful Content Marketing Strategies to Elevate Brand Awareness in 2025 (+Examples)

If you want people to recognize your brand in 2025, you can’t afford to ignore content marketing. It’s one of the most effective ways to get in front of your audience, build trust, and stay top of mind.

The majority of marketers confirm that content marketing is their secret weapon for building brand awareness. This is solid proof that, when done right, content marketing actually works.

But keep in mind that throwing random blog posts or social media updates into the void won’t cut it. You need a strategy. A smart, intentional approach that ensures your content actually reaches the right people and makes an impact.…

Posted on Nov 20, 2024 by Sarah Mitchell

Using ChatGPT For Content Ideation: A Practical Guide

67% people would choose ChatGPT over Google for quick, conversational answers. Why? Because using ChatGPT for content ideation ensures you never run out of ideas and brainstorm a cluster of topics faster.

In this guide, we will share customisable ChatGPT prompts in digital marketing to help you generate content ideas and structure the content to produce fewer robotic responses.

Let’s kick in.

9 Must-Try ChatGPT Prompts To Spark Content Ideas For Social Media

Copy and tweak the prompts that fit your brand vision, then paste them into ChatGPT to get your social media posts ready to go.…

Posted on Sep 30, 2024 by Adam Franklin

October 2024 Planner

October is nearly here which means it’s footy finals in Australia.

Footy is not for everyone, but when your hometown team (AFL Brisbane Lions) is playing in the grand final it’s easy to get swept up and get behind them.

I’m firmly a fair-weather fan and am right on board now that they won the AFL flag in convincing style!

Technically I live an hour up the road at the Sunshine Coast where this beautiful rainbow came out on my beach walk today.

Also, my dad celebrated his milestone 80th birthday yesterday so we went out to lunch with a group of his mates.…

Posted on Sep 3, 2024 by Adam Franklin

Down Under Spring, Father’s Day + Sept Planner

It’s a new month, a new season (Spring for us down under), and also Fathers’ Day (in Aus).

It was special.

I went for an hour’s joggle adventure (a 3yo’s new word for jogging with a pram), had a seafood lunch, and spent the arvo swimming and playing in the park.

My own father came up to spend the day with us too.

As you know at the start of each month my team prepares a new planner.

This time it’s the September 2024 — Month Planner for you (Google Doc, no opt-in).…

Posted on Aug 14, 2024 by Adam Franklin

August 2024 Planner

Since it’s also a new month, my team has prepared the August 2024 — Month Planner for you (Google Doc, no opt-in).

To get your own editable version, remember to click “File > Make A Copy”

Use this August 2024 Planner to map out your content for the month.

License our Marketing IP.

As you know, my team converts my popular marketing templates into fully editable versions in a range of formats: Canva, Google Docs, Google Sheets and fillable and editable PDFs.

We’ve got a library all ready to go, including:

Web Strategy Planning Template
Social Media Planning Template
LinkedIn Profile Checklist
SEO Planning Template
Negative Comments Response Template
Influencer/Aspirational Contacts Template
Case Study Framework Template
Content Marketing Sales Funnel
Weekly Content Planner
Flagship Content / Lead Magnet Checklist
12 Month Content Planner
Editorial Calendar Template
Calendar Year Planner
LinkedIn 10x Content Guide
Unpack IP Guide
Weekly Content & Delegation Planner
7-Day Welcome Sequence
Webinar Funnel Template
ChatGPT Perfect Prompt Template
Content Matrix Template
Content Marketing Trello Board
High Trust Marketing System
LinkedIn Video Guide
Better Public Speaking Guide
LinkedIn Connection Guide
LinkedIn Conversion Guide
LinkedIn Nurturing Process (6 Steps)
LinkedIn Content Plan

You can license these templates to rebrand, edit, and make them your own and even use them commercially with your clients.

Posted on Aug 14, 2024 by Adam Franklin

Did you enjoy the Olympics?

I’ve been a little bit quiet on the Bluewire News front during the last 2 weeks because ….’how good were the Olympics!”

For a spectator like me, I’m inspired by the feats of the athletes. Their commitment, drive and execution under pressure is exceptional.

I’m conscious that for every person who competes at the Olympics there are thousands of their peers who had the exact same dream but didn’t make it.

There’s something like 0.016% of Aussies who are Olympians.

Extraordinary.

As you know, my lifelong friend and Bluewire co-founder Toby Jenkins became an Olympian in Athens in 2004.…

Posted on Jul 16, 2024 by Adam Franklin

INVITE: Unpack ‘Digital You’ & Clone your Magic

You are invited to my brand new workshop: Unpack ‘Digital You’ & Clone your Magic.

Are you ready to unpack the ‘Digital You’? ..So that ‘Real Life You’ can bring the Unique Magic to your business AND enjoy an extra free day each week.

When you leverage ‘Digital You’ it means ‘Real-Life You’ can shine in your Genius Zone, attract the clients you deserve & unlock business freedom.

When it’s you who brings the magic to your business — whether its your personal network, reputation, project delivery, expert insights, closing deals, transforming clients or speaking from stage (or most likely all of the above) — you know the business simply wouldn’t exist without you.…

Posted on Jul 3, 2024 by Adam Franklin

is life getting quicker + July 2024 Planner

How was the first half of your year?

If it feels like times gets quicker and quicker as you get older, you are not alone.

There is a scientific explanation.

“A year for a 5-year-old is one fifth (or 20%) of their life so far, but a year to a 50-year old is one fiftieth of their life (or 2% of it) so it seems to pass ten times faster. If you’re 33, a year is 3% of your life so far, so time passes almost seven times faster than it did when you were five.…

Connect with Adam

Latest Tweet by @Franklin_Adam

Blog posts by Adam

9 Must-Try ChatGPT Prompts To Spark Content Ideas For Social Media

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