Generate Social Proof
People are used to finding what they need on the internet. Options for pretty much any product or service abound. Landing pages across the web are locked in a never ending battle for the final click that converts a visitor into a customer or subscriber.
With no shortage of options, how do visitors make their decisions?
Well, pricing plays an important role in effectively communicating the product’s value proposition.
But one of the most effective conversion rate optimizers is providing credible social proof. Statistics have shown that:
- Testimonials are proven to increase sales by up to 34%.