Without a doubt, planning is definitely the key to a successful website. Yet amazingly many websites you see have had little or no planning at all. Here are 8 things you really should do to get the best out of your website!
1. Decide what you want from your website
What is the purpose of this website? This is the first consideration for any web project. Also, what are the company’s grand plans and how does the website fit in? What are the KPIs for the website?
Generally speaking, primary business goals can more or less be narrowed down to 3 things — generating good quality leads, transacting online sales and saving time (& therefore money).…Continue Reading