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Posted on Jan 9, 2013 by Bluewire Media

Liz Wiseman talks Native Genius with Toby Jenkins and Adam Franklin

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Updated on March 11th, 2013

Why communicating people’s ‘native genius’ is so important.

Toby: Hi I’m Toby Jenkins from Bluewire Media

Adam:…and I’m Adam Franklin

Toby:…and we’re here today with Liz Wiseman and having a talk about a case study where we applied ‘native genius’ to what we do. One of the examples is: Recently, we ran two Web Strategy workshops with clients and they were two quite contrasting workshops. In one workshop we introduced the team members by their native genius and, in the other, I hadn’t.…

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Expert Interview
expert interviews, Business


Posted on Jun 29, 2011 by Bluewire Media

How to reach a targeted audience through leveraging popular #hashtags

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Updated on July 8th, 2013

Case study

It’s a bit of a Monday night ritual for me – a glass of wine, Twitter and the ABC show Q&A hosted by Tony Jones.

The show is “live and interactive” and that means Twitter is alive with comments and questions, with viewers using the hashtag #qanda while the show is on.

The Queensland Premier’s marketing team has recognised that those monitoring and contributing to the #qanda hashtag are generally likely to be interested in politics and have given them a chance to ask Anna Bligh a question.…

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Intermediate, Facebook, Social Media Strategy, Twitter, Marketing
Premier, Q and A, social media, Tony Jones, Twitter, web marking, Facebook, Marketing, video, Anna Bligh


Posted on Apr 27, 2011 by Bluewire Media

How to never run out of blog ideas again (just by being yourself)

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Updated on July 15th, 2013

It’s been said “there’s no such thing as a new idea” and when you’re blogging all the time, this statement can seem truer than ever. So how do you come up with a never-ending stream of relevant ideas to share with your audience?

Share your take on things.

But, how?

KNOW YOUR AUDIENCE

Write down the answers to these questions:

  • What does your reader do for work?
  • What does your reader do when they’re not at work?
  • What issues, policies, news topics or legislation affects them?
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Social Media Strategy, Blogging, Intermediate
web copy, blogging, Brand Journalism, story ideas


Posted on Mar 18, 2011 by Bluewire Media

Weekly Round-Up | Vol. 83

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Social media and the Japanese disaster

What responsibility do social media users have during a crisis? – Mashable

Like we saw in the floods – albeit on a much smaller scale – social media is being used in Japan as a vital communication tool in a time of disaster. How can we best use it to participate in the dissemination of information, to help each other and to provide relief?

Teamwork

Debate or GO? – Patty Azzarello

This guest post on Liz Strauss’ ‘Successful Blog’ discusses the loss of productivity at work through poor communication.…

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Web Strategy
Mashable, JAPANESE DISASTER, KRAFT SINGLES, MARILYN MONROBOT, TED TALKS, social media, Twitter, Facebook, Seth Godin, david meerman scott


Posted on Mar 4, 2011 by Bluewire Media

Weekly Round-Up | Vol. 81

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Think big!

This week consider widening your audience and potentially your customer base with these big ideas from David Meerman Scott at Web Ink Now, Eric Vreeland at Hubspot and Jani Penttinen at Mashable.

  • “One speech, plus a dozen video cameras and a hundred people tweeting live” shows how getting your crowd involved in your presentation can help create a real-time experience for your virtual audience,
  • “Ten ways to turn your local business into a global success” provides tips on appealing to potential customers across the globe; and
  • “How to record a webinar” means your real-time message can last longer and reach more people.
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Web Strategy
Jason Fried, Mashable, Plug-Ins, Publishing, Facebook, Webinar, david meerman scott, blogging, Hubspot, 37 Signals, Basecamp, Highrise


Posted on Feb 25, 2011 by Bluewire Media

Weekly Round-Up | Vol. 80

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CAREER TIPS

9 Dynamic Digital Resumes That Stand Out From the Crowd – Mashable
Potential employers are going to check out your online presence – why not make it fun and illuminating for them? It may just win you the job.

HOW TO: Jump-Start Your Career by Becoming an Online Influencer – Mashable
We’ve talked about attracting the attention of influencers, but what about actually becoming one?

HOW TO: Deal With Negative Online Sentiment About Your Brand – Mashable
It’s the badvocate idea and it never gets old. Find out how to get even the least likely to support you.…

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Web Strategy
social media, johanna blakely, Twitter, meshin, Facebook, HR, TED, david meerman scott, Mashable, badvocacy, career, ifttt


Posted on Dec 24, 2010 by Bluewire Media

Weekly Round-Up Vol. 78

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Style vs Design – Why Understanding The Difference Is What It’s All About – Jeffrey Zeldman via the Adobe Design Center
An absolute must-read article on the state of web design by the leader in usability and web-standard, Jeffrey Zeldman.

How to Keep Up with News & Emerging Trends [Marketing Cast] – Hubspot
Information overload is a challenge for many marketers. How do you keep up with the constant flow of information to take advantage of emerging trends and new media technologies? In this week’s episode of the Marketing Cast, David Meerman Scott addresses this question and suggests some quick solutions…

25 Ways to Get More Social Media Followers – Hubspot
Social media can seem overwhelming, especially when you’re starting from scratch without any followers on your profiles.…

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Web Marketing


Posted on Jul 19, 2010 by Bluewire Media

Weekly round-up (Vol. 64)

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6 Crucial Social Media Tips for Traditional Media – Mashable
If you’re used to traditional media like newspapers or television, here are some tips for how to use social media. Read how to share value-filled content, curate conversations about your brand, engage audiences, promote your presence in social media, customise users’ experiences and track everything!

10 Tips for Corporate Blogging – OPEN Forum
These are some pretty sound tips to get the most out of your forrays into corporate blogging.

The art of slow reading – The Guardian.co.uk
Can you read this whole article without getting bored?…

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Web Design
social media


Posted on Apr 15, 2010 by Bluewire Media

Why 9.41 is Apple time

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This article I read in Fast Company left me astonished by how much attention Apple pays to every microscopic detail of their marketing campaigns.

Have you ever wondered why all Apple product mockups show the time at just after 9.40? Neither had I (nor had I even picked up on this peculiarity). But indeed, the iPhone’s clock displayed 9.42am. The iPad displayed 9.41.

I’ll let Fast Company explain:

Turns out Apple’s keynote organizers think about this stuff right down to the tiniest detail–and this is certainly one of the tinier details.

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Business, Marketing
Apple, iPhone, iPad


Posted on Apr 1, 2010 by Bluewire Media

Weekly round-up

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  • April Fools shenanigans — TechCrunch
  • Infrequently asked questions of FAQs — A List Apart
  • Contrast is King — A List Apart
  • Consistency: key to a better user experience — The UX Booth
  • Be completely mesmerised by — AN ANIMATED GIF PARANOIA
  • User-centred innovation is not sustainable — Harvard Business Review
  • Interaction10: how to design an experience for experience designers? — Fast Company
  • 40 funny error messages you’ve never seen before — Kongkiat
  • REMEMBER TO HAVE A SAFE AND HAPPY EASTER!

 
Notes on improvisation and design

Liz Danzico-Frames: Notes on Improvisation and Design from Interaction Design Association on Vimeo.…

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Web Strategy
error messages, FAQs, interaction 10, user centred design, accessibility, animated gifs, april fools day


Posted on Mar 26, 2010 by Bluewire Media

Weekly round-up

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  • Writing for the web: tips and common mistakes we make — Hongkiat
  • Starting out organised: website content planning the right way — Smashing Magazine
  • 17 guidelines for better information architecture from 1991 — Volkside
  • 22 useful chart, graph and diagram generators — Hongkiat
  • Let social media help your SEO — Smart Blogs
  • How to keep readers coming back to your blog — Social Media Examiner
  • Tutorial: Using Garageband to create custom iPhone ringtones — CNET Reviews
  • Social media stats and anecdotes — Pamorama
  • 10 best Twitter practices for brands — Mashable
  • How to find and remove broken links from your site — Six Revisions
  • When to respond to negative reviews (and not) — Small Biz Trends

Sneak Peak at a new Photoshop feature?…

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Web Strategy
garageband, Copywriting, information architecture, social media, negative reviews, Twitter, photoshop, ringtones, SEO, iPhone, content, blogs, broken links, content-aware fill
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