What’s the biggest struggle for content marketers in 2016?
Readers are facing content overload and marketers are struggling for audience engagement.
Many companies are publishing more content. In fact, TrackMaven studied 2 years of their data from 8,800 brands. It showed an increasing number of brands were creating lots and lots of content, but seeing less and less impact.
Unfortunately, content doesn’t have the same powerful effect to grow your business as it used to.
What are we to do with too much content and a decreasing amount of return? It’s time to get smart with it using machine learning software.…Continue Reading