This is a guest post – Andy Preisler is an inspired content strategist, marketer and writer for Grab My Essay. Andy loves experimenting with content creation and trying new marketing techniques. Feel free to contact him on Twitter.
Content marketing is an art as much as it is a science.
You can have all the creative genius in the world – fresh ideas, beautiful visuals and mind-blowing headlines – but if no one sees it then who cares.
Likewise, you can have the ‘science’ of analysing the numbers, tracking metrics and optimising every page – but if your content isn’t high quality, again no one will care.…Continue Reading