Ben Lamb

Social media has become one of the most powerful tools in China for brands to connect with the public and target customers.

Due to increasing competition and the fact that the Chinese have grown more accustomed to (and thus less impressed by traditional social media marketing) innovative strategies have become vital.

With over 550 million active users on ‘WeChat’ and over 500 million on ‘Weibo’ interesting marketing techniques can prove extremely fruitful.

Here are five innovative social media strategies that are proven to be successful in the mysterious orient.

1. Take Advantage of High-profile Incidents

Purposely made, overly constructed marketing campaigns have become less effective.…

The social media landscape in China is a fascinating and unique proposition for western companies looking to expand into the mysterious orient.

With over 650 million Chinese netziens online, the growth of social networks has been prolific. Domestic, Chinese companies dominate here due to state censorship and restrictions with traditional western platforms essentially being shut out of China.

The largest and most important platform in China is Tencent’s “WeChat” (Weixin). It boasts over 500 million users and has become the primary platform facilitating social interaction in the middle kingdom; it presents a major opportunity for savvy marketers.…