The Chinese outbound tourism market is the fastest growing travel sector in the world.
The rise of the Chinese middle class, higher standards of living, as well as increasing disposable income have all led to increasing outbound travel to a greater variety of destinations.
There are now 300 million Chinese tourists going on at least one international trip per year.
Visitors from China generated $8.3 billion in total expenditure in 2015. The Tourism 2020 Strategy estimates that China has the potential to be worth up to $13 billion in total expenditure by 2020.…Continue Reading